Turn content into leads & sales! Take a look at the interactive chart with more than 10 years of data. Although, Facebook monthly active user count breaks new highs globally it has lost market share for several years in US. Starting from near 70% dominance. This has dropped to 36.64% by the end of July 2018. Seems that people are diversifying their social media use. Globally Facebook reached an important milestone! 2.20 BILLION monthly active users. Now back to regular items. Two pairs of social networking sites are still battling it out between each other. The fight to be the third social networking site is between Twitter and Reddit. The race for the fifth place is between image-based social networks Pinterest and Facebook-owned Instagram. Make sure you sign up for the updates! Get full lifetime access! Twitter’s market share was at a virtual standstill for the most of 2016. But starting from October 2016, there has been a growth spurt.
Twitter seems to gain traction and hovers around the highest market share ever with 6.82%. Things are looking up for Twitter as they posted first-ever earnings in the first quarter of 2018. Positive news also reflects on their stock price. TWTR shares now trade around 37 dollars, considerably up from 14.3 dollars a year ago. Also since October 2016, Reddit has been in the fourth position, and Twitter has regained the number three spot in US visitor market share. In the coming months, we’ll see if Reddit is running out of steam and Twitter can get ahead. As a side note, Twitter has updated its monthly active user numbers, and now the latest public number is 336 million. In the last 6 months, Instagram pulled away from Pinterest. Pinterest lost market share, and now there’s a considerable gap between the two image-based social networks. Instagram has everything going for it.
A pretty decent mobile app, Facebook’s support, and inclusion in its ad platform. Despite all this, it has lagged behind Pinterest in US market share of visits. Pinterest relative success may be due to Instagram’s mostly mobile-only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. More functionality might be the reason Pinterest has kept the lead for most of the time these sites have been on the Top 10 list. Instagram has had the upper hand, but Pinterest regained the fifth position in September 2017 and has shown solid growth for several months. Instagram was in the lead since May 2017. The fifth position was mostly due to drop in Pinterest’s market share. Now they have switched places again. Quora gained a lot in the first half of 2018. It is now looking to replace Tumblr on the eight position. Meanwhile, Tumblr’s market share is slowly dropping around the 1.17 percent level.
Quora is a perfect match for this list, but it wasn’t even around when we first started publishing this list. Quora was founded in June 2009. Quora is in the seventh position with 1.29% market share of visits. The second half of the top 10 list is always changing. Smaller social networks like Yelp and LinkedIn have been gaining market share. But they are nowhere near their all-time high numbers. The Microsoft’s acquisition of Linked in for 26.2 billion dollars has not yet influenced these ratings. If Microsoft can integrate LinkedIn with its business software, then it may give the B2B social network a huge boost. To put the percentages in perspective then the absolute number of visits of 1% of market share is about 32.8 million visits per week. This makes the total number of social networking visits in US 14.53 billion per month. Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2016. The gaps in the lines mean that the site wasn’t in the top 10 at that time. The gap in the data from April to May 2014 is the trtnsisaion period to include mobile statistics. The data became unreliable and we didn’t include it in this chart. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Note: We lost some data in our table form November 2017 to the end of May.
Thinking of it like a business networking group, located online.
YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It's no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others. YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing. LinkedIn serves two purposes. The first, it's a way for job seekers (or employers) to connect with each other. Secondly, it's a business tool that allows business owners the ability to connect with and build a 'network' of contacts. Thinking of it like a business networking group, located online. You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.
Now, using the photo-sharing site Instagram as a test case, Columbia researchers demonstrate how two common recommendation algorithms amplify a network effect known as homophily in which similar or like-minded people cluster together. By working out the math of how this happens, the researchers hope that their work, to be presented April 25 at the Web Conference in Lyon, can pave the way for algorithms that correct for homophily. Ana-Andreea Stoica, a graduate student at Columbia Engineering. The researchers scraped their data from Instagram in 2014, after Facebook bought the company but before automated prompts made it easier to connect with friends-of-friends. As expected, homophily played a role. The researchers found that men were 1.2 times more likely to 'like' or comment on other men's photos rather than women's, while women were just 1.1 times more likely to engage with other women. When algorithms were turned loose on this exclusive network of ultra-engaging individuals, women's visibility plunged.
Social Networking Websites
Though women in the top .1 percent for engagement (with at least 320 connections) outnumbered men (54 percent to 46 percent), the men were far more likely to be suggested to new users and expand their networks rapidly. Just 26 percent and 28 percent of women in the top .1 percent were likely under the Adamic-Adar and Random Walk algorithms respectively to be recommended at least 23 times and 12 times, the researchers found. Augustin Chaintreau, a computer scientist at Columbia Engineering and a member of Columbia's Data Science Institute. The study is the latest to show that recommendation algorithms, in addition to filtering content, may influence the long-term structure of a social network. Amit Sharma, a researcher at Microsoft Research India who was not involved in the study but recently spoke at Columbia about his own work exploring recommendation engines and social influence. Algorithmic interventions that balance convenience with ethical goals may be one way to address the problem, he added.
If you want to create positive personal impact, you need to do three things. Create and nurture your unique personal brand. Be impeccable in your presentation of self -- in person and on line. Know and follow the basic rules of etiquette. Even if you're not in business for yourself, you need to have a personal brand and a web presence to create positive personal impact. These days, I hear the question, "If you don't exist on line, do you really exist?" That's a good question. Prospective employers will Google you. You'll be better off, if they like what they see. It's much better than if they find unfavorable results or nothing at all. Today when people want to learn about you most of their answers usually come from Google. This can be pretty scary -- if you don't take the time to make sure that you have an internet presence that reflects well on you. The best place to begin is with your unique personal brand.
Your personal brand highlights what is special and unique about you -- why you are not a commodity. For my money, the best book on personal branding is Career Distinction by William Arruda and Kirsten Dixson. They stress the importance of the "Three C's" -- Clarity, Consistency and Constancy. You can use the internet to help you with all three C's. I'm a big believer in social networking sites to help you build your brand online. LinkedIn, Facebook, MySpace are great places to build relationships with like-minded people. I believe that LinkedIn is best for building professional relationships. Choose the social network where you have the greatest affinity with the people who are on it. Leaving comments on targeted blogs is another good way to build your brand on line. This means that you read blogs that are tied to your field or area of expertise and comment on posts that interest you. I used to be bad about this. I read quite a few blogs, but commented very infrequently.
I set a goal to leave at least five comments on blogs per day. That's 25 comments a week. I've stuck to it, and it has paid off. I have raised my web presence by commenting on other people's blogs. Of course, I am in business for myself, and my web presence is very important to me. You don't have to do 25 comments a week. Start small, one comment a day is reasonable. I think that if you have limited time, you are better off starting your own blog and posting two or three times a week. This will also boost your web presence and enhance your personal brand. This assumes, of course, that you have something to say. And, in my opinion, everyone has something to say. On line book reviews are another way to build your brand. Do you read a lot? If so, take a few minutes and review books that you like on Amazon.
Because I blog about books quite a bit, I have started to receive review copies from major publishing houses. A while back, I decided to post only positive reviews. If I don't like a book, I don't do a negative review. I do this because there are enough interesting, well written books out there. I choose to focus on them instead of bashing those books (however few) I don't like. If you begin writing reviews, you too, may start receiving free books to review. The common sense point here is simple. Use the internet to build your personal brand by paying attention to your internet presence. Focus on the "three C's" -- clarity, Consistency, and Constancy when building your brand -- both on line and off line. Make sure your web presence reflects the person you want others -- especially those who don't know you -- to see. Besides presenting yourself well, you can do a number of things to amp up your web presence. Write a blog, comment on other people's blogs. Having a lot of hits come up when someone Google's you is a good thing. Author's Bio: Bud Bilanich, The Common Sense Guy, is an executive coach, motivational speaker, author and blogger. He helps his executive coaching clients succeed by applying their common sense. Dr. Bilanich is Harvard educated but has a no nonsense approach to his work that goes back to his roots in the steel country of Western Pennsylvania. Bud is a cancer survivor and lives in Denver Colorado with his wife Cathy. He is a retired rugby player and an avid cyclist. He likes movies, live theatre and crime fiction. Please Register or Login to post new comment.
As a non-profit organization, the Girl Scouts USA started over 100 years ago with a woman who believed that every girl has immense power. Since the first Girl Scout troop in March 1912, they’ve grown, helping girls find their passions, Investopedia talents and strengths. Most of us know the Girl Scouts for their amazing cookies; cookies which help girls thrive and collect funds that are put to amazing use around the community. To drive app downloads. The social media team noticed that a lot of customers had issues with finding their nearest Girl Scout Representative when Cookie Season was in full swing. They wanted to drive cookie booth searches on their official website and also boost the number of downloads for their Girl Scout Cookie Finder mobile app. This would not only benefit the organization but also, be a massive help to consumers looking to buy cookies. GirlScouts used an App Card (showcasing their delicious products) in a Twitter App Install campaign, which easily and conveniently allowed users to download and open the Girl Scout Cookie Finder app from their Twitter account. This resulted in significantly boosted conversions! “Twitter offers a unique value proposition for us because our customers are active users and on their phones 24/7. Twitter’s conversion reporting is also really clear. The interface was so easy to use, we set up the campaign less than a day after the idea came up. By adding images to Twitter’s App Cards, you’ll give potential customers a visual of what your app has to offer. Using the App Card function is a great way of allowing customers to easily access your app right from the Tweet itself. There you have 5 successful social media campaigns that made waves in the last few years. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. Keep these takeaways in mind when planning your next campaign!
Which one would help you communicate better with your students?
Connecting with each other comes to us more easily now that we can just tap away on a keyboard and chat with a person who lives over 3000 miles away. Finding information knows no boundaries with Google on every computer in the world. As educators, this means access to more, faster, which is thrilling and mindboggling. However, it can also be frustrating and confusing with so much to choose from. How do you know which platform is the best for your goals? Which social media organization has the best resources and community? Which one would help you communicate better with your students? All of these questions flutter through our minds as our eyes wander through the gallons of information we search through. So, to simplify this daunting task for teachers, the following list consists of the best social media for teachers. A great site for connecting with other educators is edConnectr.
It gives educators several avenues with which to find other like-minded educators. A Visual Mapping Engine narrows down certain criteria allowing educators to save valuable time and energy. Edmodo acts as a playground for teaching and learning with a place for posts, calendars, and general communication for teachers and students. Linking to students becomes simpler and more efficient as well as more effective when students enjoy the presentation of it. It makes it easy to share valuable apps with students. TedEd offers a variation of TED Talks with shorter, often-animated clips of subjects such as science, technology, social studies, literature, language, art, health, psychology, and business and economics. With communities and clubs, the site also makes it effortless for collaboration. Students might need to know more about a particular lesson because they didn’t quite get it the first time. Pull them into a circle of their own with just the right tools to connect them to their path to understanding and learning. The great part about Facebook is that everyone is on it.
If you want to share videos on Facebook or Twitter, use Vimeo.
Students love connecting with their friends and family with Facebook so telling them to check out the page where you post only makes sense. However, it’s very important to stay professional and have a separate personal account. The best way to use Twitter for teaching is as a reminder to students that they need to complete an assignment for a particular due date or that they have an exam coming up soon so study this or that. Sometimes teachers even use it for inspiration by sending a famous quote. Students love Instagram for so many reasons but mainly for the photos and effects available to them. Teachers can create assignments that tap into the need to Instagram such as photo essays where students take photos, upload, Facebook Alternatives 2019 and add captions or students can even create campaigns for certain organizations or just for a lesson. If you want to share videos on Facebook or Twitter, use Vimeo. But, there’s a whole lot more teachers can use it for such as uploading and storing video then utilizing it as a tool to teach students more about creating video. Vimeo teaches for you at Vimeo Video School with lessons and tutorials.
With so many themes to choose from, WordPress has become a popular way for teachers to set up a web of communication and lessons with their students. Chalkboard is an educational theme that prepares students for learning and helps teachers outline goals and objectives while still providing great visuals. Teachers can also use it to inspire students to write more by having them create their own blogs and meet the WordPress Challenges. Like WordPress, Blogger connects teachers to students using unique themes as well as diary-style writing. With access to teachers’ posted links, lessons, and thoughts students become more successful and comfortable with the teacher when learning online. Using Skype means connecting with anyone, anywhere, at any time. This means students not only connect with teachers but teachers encourage students to broaden their view of the world. Set up virtual connections by contacting other teachers then connect the students to each other.
Also, Skype has a whole portal dedicated to educators who can use it to teach various lessons already set up by the Skype team. The celebrated platform for pinning favorite pix can be a great teaching and learning tool. It also encourages quick collaboration between teachers on all sorts of subjects and interests. Teachers can set up a Pinterest page for one particular class or a series of classes with Pins that focus on themes or subtopics important to the lesson at hand. Educators of any level can click on the education category within YouTube and find several subcategories such as university, science, business, and engineering. YouTube even has a special section dedicated to teachers and how to teach with it. But, even if teachers never visited that section, they could teach using all the great videos available according to subjects or searches. If YouTube doesn’t make the cut, try TeacherTube.
Online Social Sites
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Topic title: A Simple Trick For Social Media Marketing Definition Revealed
Topic covered: 5 social networking websites, popular social websites, social media examiner, social network design, the social media why
