This article looks at the success of Facebook and the future of social networks. While Facebook dominates the social networking landscape, more focused social networks can be built in a reasonable timeframe for a reasonable cost. With the close of Hollywood award season, we look back one last time at the success of The Social Network. This is not a reflection of the outcome of the Academy Awards but the effect Facebook has had on the internet and society itself. As the internet grew exponentially throughout the 1990s and early 2000s, much of that growth could be attributed to a desire of its users to connect socially to one another. Whether it was via email, chat rooms or bulletin boards, the internet helped bring people closer together. Today, with dramatically increased bandwidth and accessibility via handheld devices, social networks have become extremely accessible. With Facebook being The Standard, most internet users have an account in at least one social network.
Even with an enormous user base, many adults choose to avoid Facebook since it appears to be overrun by teenagers posting pictures of themselves taking their own picture in a bathroom mirror. Social networks need not be a generic virtual candy store. They can actually be built to allow members to collaborate on creative endeavors or share knowledge on common interests. Thanks to the success of Facebook, a number of software vendors have jumped into the market with software to produce a rigid social network. So, there are now small social networks developed for company personnel, dating services and sports leagues. While the development time is decreased with these offerings, they do not allow for much flexibility. Maximum Fantasy Sports faced that obstacle when tasked with developing a social network for the Lingerie Football League. To complete the design flexibility that was needed, MFS eschewed pre-packaged software solutions in favor of building the social network application from scratch. This approach allowed for integrating registration, security, blogs, personal statuses, chat and sharing of pictures and videos with other members. Writing all the code enabled MFS to build multiple types of users, each with different roles and authorizations. Member types include multiple levels of security administrators, writers, league office personnel, coaches, players and fans. The FanZone contains common networking features with the code written in a fashion that its components could be ported for use in other types of networking applications with further customization. Social networking is not a fad. It is an interactive environment that will continue to grow and mature.
The increase in vulnerability is not just with younger generations, however.
Recent research reveals that identity theft affects as many as ten million Americans each year, costing victims an additional 300 million hours in identity recovery and repair. According to the FTC “Consumer Fraud and Identity Theft Complaint Data” report (February 2008), the losses to businesses and financial institutions total nearly 53 billion dollars annually. Younger generations are more susceptible to identity theft than older generations. The increase in vulnerability is not just with younger generations, however. Social media sites generate revenue with targeted advertising, based on personal information. As such, they encourage registered users to provide as much information as possible. With limited government oversight, industry standards or incentives to educate users on security, privacy and protecting your identity, users are exposed to identity theft and fraud. Additionally, these platforms have terabytes of confidential user information, and are likely vulnerable to outside (or inside) attack. On the marketing front, Google recently patented an algorithm to rate individual’s influence within social media. Once publicized, it will likely encourage greater participation by active users in order to boost their influence score.
With the increased global use of social media, there are more opportunities than ever before to steal identities or perpetrate fraud online. For example, status updates posted on Twitter, Facebook and many other social media sites can be used by criminals. If you post that you’re out of town on vacation, you’ve opened yourself up for burglary. If you mention that you’re away on business for a weekend, you may leave your family open to assault or robbery. When it comes to stalking or stealing an identity, use of photo and video sharing sites like Flickr and YouTube provide deeper insights into you, your family and friends, your house, favorite hobbies and interests. Social networking sites, however, have the greatest potential for abuse. While everyone should know by now never to share your social security number and driver’s license, many social networking sites ask for, if not require, sensitive information that can be used against you in a variety of malicious ways.
You’re probably asking why sharing your pet’s name, high school graduation date and membership to the NRA with the public is a potentially dangerous move. There are a variety of reasons to keep personal information confidential, or at least closely managed. Phishing attempts using this information can be used to gain trust in order to obtain non-public information through online conversations. A Portland company was recently attacked with false Better Business Bureau false complaints in order to obtain additional information about the company and its employees. GPS-enabled phones sharing your location can reveal sensitive information like your home address, work address and everywhere else you go. 95% of Facebook profiles have at least 1 application, many of which are not reviewed and can be used for malicious and criminal purposes. False profiles can be used fuel resume fraud or defamation of character. A Canadian reporter recently was defamed via a false profile that included misleading posts, poorly considered group memberships and intellectually inconsistent political positions.
An American soldier abroad in Iraq discovered his bank account was being repeatedly being accessed online and drained. A security expert was able to replicate access with nothing more than his name, email and Facebook profile. An IT professor and author used MySpace information to hack into a friend’s email and bank accounts, as outlined in a Scientific American article and NPR story. Before you jump online and cancel all of your social media accounts, consider that there are ways to be smart about what you share and who you share it with. By following the best practices outlined below, you can enjoy the benefits of social media without making yourself a target for criminals. If you loved this article and you would like to get additional facts regarding Humble Bunny kindly go to our own web site. Never, ever give out your social security or driver’s license numbers. Consider unique user names & passwords for each profile. Vary your passwords and change them regularly. Don’t give out your username & password to 3rd parties (even if it helps you connect to others and build your network.
Assuming you plan to be active in social media, minimize the use of personal information on your profiles that may be used for password verification or phishing attacks. Avoid listing the following information publicly: date of birth, hometown, home address, year of high school or college graduation, primary email address. Only invite people to your network that you know or have met vs. For password security verification questions, us a password for all answers (rather than the answer to the specific question, like “what is your mother’s maiden name?”). When age-shifting to protect your real birthday, keep the date close, otherwise, you may expose yourself to age discrimination. Watch where you post and what you say, as it can be used against you later. Google yourself regularly and monitor your credit using the free annual report or monthly monitoring services. Consumers need to be educated on the proper use of social media as it relates to protecting privacy and security. Social networks need to understand the impact of not addressing security and privacy issues. If the information becomes corrupted, it not only casts doubt on the social network but on your real-life personality.
The Social Media Network
To define the term Social Media Marketing let's first analyse the definition of each word that makes up the term itself. The word 'social' implies that communication is happening between two parties and the term 'media' is simply the platform or method by which people are 'doing' social. And 'marketing' is the act of promoting products and services that lead to sales opportunities. To summarise, Social Media Marketing is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, LinkedIn. While the principles of marketing remain, the strategies and psychology of marketing on each platform can be vastly different. From a business perspective, each Social Media website serves one or more purposes as a marketing medium, the use of which depends on the target market you wish to communicate with (and sell to). Facebook, the most popular of the Social Media websites has essentially two sides.
Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anybody they choose, whether they be existing friends, school or university colleagues, family members, work colleagues and more. The second side to Facebook is the business side. Facebook allows the creation of a 'Facebook Page' to anyone, but for business owners, they represent an opportunity to promote their products and services. A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract 'fans' (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the 'Wall' page. A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos. Business owners can also setup advertising within Facebook to drive visitors to the business's Facebook Page as a way of attracting more customers. Twitter is what's known as a 'Micro-Blog'.
Social Network Adalah
Twitter allows you to 'post' information of 140 characters in length about anything you wish. While it's true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose. YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It's no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others. YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing. LinkedIn serves two purposes. The first, it's a way for job seekers (or employers) to connect with each other. Secondly, it's a business tool that allows business owners the ability to connect with and build a 'network' of contacts. Thinking of it like a business networking group, located online. You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.
Social Media As A Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.
What are you hoping to achieve through social media marketing?
With these tips, you can begin developing your own social media marketing expert plan. Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost. What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing? Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Ready to get started with marketing on social media?
Check out our BEST Social Media Marketing Tips EVER! Download for Free Here. Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns. Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media? Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more. A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other. Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better! Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience. Social Media Crisis Management — Things don't always go swimmingly for brands on social media. It's best to have a playbook in place so your employees know how to handle a snafu.
Start by creating a Facebook Business Fan Page.
Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled. Here's a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform. Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well! Facebook competitor, but it now serves a more niche audience.
For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest! Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
Topic title: An Unbiased View of Latest Updates On Social Media
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