Within the last decade, the World has witnessed huge advances in technology. These technological advances have had many positive effects on improving the way we live our lives. However, there have also been many unintended consequences with this same technology; moreover, there are ethical considerations with any new technology. A phenomenon that sprung up from the “technological age” is social networking sites. Social networking sites have become increasingly popular, and they provide a great way to meet new friends. However, much like any other new technology, these social networking sites have brought about many unintended consequences and ethical questions. They are increasingly recognized as a rich source for gathering personal information. Identity theft, spyware, and child predators are some of the main concerns that need to be addressed. Identity theft can happen to anyone that is willing to put personal information on a public site, especially without any privacy filters in place. Identity theft is not just an issue with networking sites; it can also be a concern in any other public forum.
Social Networking Facts
The ethical concerns are how do we protect individuals from identity theft, who should be responsible for protecting this information, and is it really possible to prevent identity theft? The most experienced hackers will always find ways around security filters and firewalls. However, a majority of identity thefts occur because individuals are willing to put their personal information on a social network site, without any privacy filters in place. Owners of networking sites should be held accountable for certain standard security measures, and there should be a standardization of the minimum-security requirements that are required from each site. However, the individual willing to place personal information on a public site should ultimately bare some responsibility for their actions. Spyware is also becoming an ethical concern with not only networking sites, but also any site that a user may visit. Spyware is computer software that is installed surreptitiously on someone’s personal computer to collect information about a user, their computer or browsing habits without the user’s informed consent.
Social Media Packages
Not only does spyware create the ethical issue of a marketer gathering your personal data for a profit; it can also lead to more serious crimes. The software may be installed in order to steal copyrighted or confidential information, as well as passwords, bank account details, social security numbers, personal and business correspondence, and credit card information. It can also open a backdoor to other infected systems, and damage or interfere with legitimate applications operation. Unlike the user thoughtlessly posting personal information on social networking sites, spyware is downloaded without the user knowledge, which makes it particularly harmful. Although social networking can be a great tool for children to build an online community of friends, it can also be a place where child predators go to lure their victims. An important ethical question is "who is responsible for protecting our children?" Should it be the networking sites, the parents, or the government?
Identity theft, spyware threats, and child predators are the dark side of networking sites.
Networking sites should be required to provide a minimum standard of security to prevent identity theft; likewise, these networking sites should be required to provide a minimum level of security to minors. However, some sites require only that the registrant provide an email address, and often there is no system in place to verify the validity of any of the information or prove the individual is of proper age. The government can legislate new laws that networking sites must follow in order to help protect minors; however, it would be nearly impossible to fully protect minors without completely outlawing all networking sites. Ultimately, parents are the only ones who can truly protect children from internet predators. Parents should open up communication lines with their kids, by explaining the dangers and clearly communicating boundaries. Parents can act as “administrators” by using parental controls and blocking certain types of websites with key words. There is really no difference between the dangers kids may face on a networking site, compared to the dangers they face interacting with others everyday. Parents just need to be aware of the dangers, and take precautions to protect their kids. Identity theft, spyware threats, and child predators are the dark side of networking sites. However, these sites also have many advantages. They are a great way of sharing your thoughts, and keeping family and friends up to date. As long as you use precautionary measures and manage children‘s access, networking sites can be an enjoyable experience. The old rules that have applied to the internet elsewhere should also be applied to networking sites as well. Think before posting anything, and if you are not comfortable sharing information, you probably do not want to post it on the internet for everyone to see.
Social Media In
Using the site to advertise library events and creating online library study groups and book clubs for students were some of the ideas expressed. More librarians, however, felt that Facebook should serve as a space exclusively for students and that librarians, professors, administrators, police, and other uninvited folks should keep out. Furthermore, as one individual noted, it is not "an appropriate venue" for librarians to promote their services. While online education is growing at a rapid rate across the United States, so is the presence of virtual academic social communities. Although Facebook might prove to be a passing fad, it is one of the earliest and largest online social networking communities geared specifically for students in higher education. It represents a new form of communication that connects students socially in an online environment. If online academics have evolved and continue to do so, then it is only natural that online academic social environments, such as Facebook, will continue to evolve as well. While traditionally considered the heart of the campus, one is left to ponder the library's presence in online academic social networks. What role the library will serve in these environments might largely depend on whether librarians are proactive and experimental with this type of technology or whether they simply dismiss it as pure recreation. Emerging technologies for communication should provoke, at the very least, an interest in and knowledge of their presence among library and information science professionals.
Learn which companies run what sites and find out how they all benefit in their relations.
Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do's and don'ts of social media marketing. Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing. Learn which companies run what sites and find out how they all benefit in their relations. For instance, videos promoted on a Google blogging service have different options and exposure possibilities than on a foreign company. You should learn the pros and cons of each website and use their interactions to your best ability. You're going to want your company to be as visible out there in the world as possible, This includes participating in other blogs to help build followers that can rely on your sincerity.
New Social Media News
You're also going to want to check into how mobile device apps can help your business thrive. With people checking into places these days and interacting through their mobile devices, it is a good resource from which to gain exposure. Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile. Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue. When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing.
Most Popular Social Networks
Also, make sure your title is relevant to your business or the product that you are selling. Always be careful of aggressive promotion when using social media to market your business. Statistically, social media users have been open and receptive to marketing. This is especially true if it involves coupons or a discount. Marketing is not the primary reason they are on social media though, so avoid using aggressive sales tactics and over promotion of your products. Remember that social media is not about speaking as a company. Every time you address a potential customer, introduce yourself by your real name. Do not treat them as a friend; act as a professional at all times. You will have to create a friendly voice and keep the focus on your customers instead of yourself. Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business. The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits. Author's Bio: My name is Debby Makarius, online marketing consultant. Please Register or Login to post new comment. How to Build Your Social Media Marketing Strategy? Can Team Building Increase Productivity in a Recession? Corporate Team Building Unifies, Increases Job Satisfaction, and Productivity.
Social Networks are on the rise. Ready-made software is the best deal if you would like to create your own social networking site. Social Networks are on the rise. New forms of social networking like Pinterest, Instagram have evolved. They are sometimes called “social discovery” too. Nevertheless, each social network is different catering for various niches: travelers, foodies, pet lovers, football fans, gaming and others. To start any of them you need a professional software. Internet market is developing so fast nowadays making software development “from scratch” not an option. Turnkey script is the best deal if you can get a reliable social networking software vendor. Combined with a good business idea it will give you fast results. For software side try PG SocialBiz - a professional ready-made community building software featuring 3 niche social networking web templates: for community, for enterprise and for business social network. The package also includes a powerful administration panel with stats, user lists, marketing tools, private access switch and site content controls. It’s an excellent community building software to quickly launch your own social network. The benefits are: excellent lifetime support for FREE, one-time payment, open source code, multiple additional modules and free updates. PG SocialBiz is designed for various types of social networks: niche and enterprise levels, international and local communities. The system is dynamic allowing you as administrator to monitor all site’s activity. The users in their turn get all necessary options for effective communication (chat, IM, calls, messages), networking (friends lists, connections) and meeting new people (virtual gifts, e-cards, real gifts, polls, forums, blogs, searches). If you are ready to start, just try PG SocialBiz. You can check online demos before you order to make sure it’s what you need. The support will provide you free installation if you need it. Your business should grow fast. Grow it with the best social networking software. Because a good base pays off in future.
What do you know about social media? Before you answer that question, let me tell you that you know more than you may think. Social media is simply another way for us to communicate and connect with one another. If you are a smart communicator and understand the power of connections, you already know a lot about social media. What do you know about social media? Before you answer that question, let me tell you that you know more than you may think. Social media is simply another way for us to communicate and connect with one another. If you are a smart communicator and understand the power of connections, you already know a lot about social media. Ashton Kutcher said “One persons voice can be as powerful as an entire media network,” once he surpassed 1 million followers on Twitter, beating CNN. He described this achievement as the “democratization” of the media.
I have to wonder. Wasnt the media democratized before? What makes it now a “democracy” because one man can reach 1 million people? Perhaps democracy and democratization are the wrong words (even though it sounds catchy). What social media has done is unleash the power of communication and connection one person at a time. Communicating one-on-one always had a powerful effect on us because it enabled us to connect with one another. Everything you read and hear about social media requires connection and building relationships. Remember when communication consisted of three choices? When given these three choices, we selected face-to-face interactions when we knew we had to make a special connection with someone. Telephone connections happened when we did not need as much intimacy or when distance prevented us from making face-to-face contact. We resorted to the letter as the least personal form of communication. Today, we have many more choices.
Uses Of Social Media
Nonetheless, our decision-making process remains the same. How much connection, how much intimacy do we need in order to communicate our message? CNN does not care about intimacy; they care about getting the news broadcasted to many people at once. Amazingly, social media also broadcasts news in much the same way CNN does. But, because the source comes from a “friend”, a “follower”, or a “connection” we are more likely to believe it. In the past we could eyeball the communicator during a face-to-face interaction to determine truth. Today, Microsoft Docs we must depend upon building relationships that create trust and that create believability. 1. Our young people are connected. Todays youth understands social media; they live and breathe it every day. They use the tools as ways to share with their friends. As kids, we used the telephone. Todays kids use cell phones and MySpace. When you put the cell phone with MySpace, you get Twitter. To any young person, the power of Twitter is a no brainer.
The way we are communicating is in a revolutionary change and that change centers on social media.
2. Social media brings on two-way communication. Where email was one-way communication that was often not instantaneous, Twitter is two-way and instant. Furthermore, with Twitter you can have instant two-way communication with virtually thousands of people at once. 3. Social media enables people to deepen connections and relationships. I could correspond with you quickly through email. But, through Facebook I learn what you look like, what you like to do on Sunday afternoon, who your favorite actors are, and where you love to eat. Through Facebook, I find out that your dog has been sick or your child won a top honor at school. Through Facebook I learn who you are and what makes you tick. 4. Social media is here to stay. The way we are communicating is in a revolutionary change and that change centers on social media. Traditional advertising and broadcast media must adapt to this new step-child.
5. Social media is forcing changes in marketing and sales. The way we discover, evaluate and purchase products and services is experiencing a major insurgency. Word of mouth purchases come not from the neighborhood pharmacist but from what our friends tell us on Facebook or what we hear on Twitter. 6. Ashton Kutcher taught us that the way we hear about news and events is also changing through the social media. The fact that CNN wants 1 million followers tells that a major network recognizes the power of a social networking tool like Twitter. What are the things we do not know about social media? 1. Where is social media taking us? Where will we be in 5 years? No one has a clue. 2. Which media tools will survive? Is Twitter a passing fad? Will the little bird be eaten by the big cat, Google? MySpace is already on the decline.
My hunch is that each of these tools will find the right niche. MySpace will survive for the very young. Twitter in some form will survive for instant message type communication world-wide. 3. How will social media affect advertising, public relations, marketing, and sales? My guess is that broadcast, intrusive advertising as we know it today, will not survive. For some products (not many) it will continue in some form. Social media adds a new component to the “marketing” mix. By doing so, traditional marketing efforts must adapt. Time will show us how and who will survive. We now have Web 2.0 which means an interactive Web. Its much more engaging to read a blog in which you can comment than to read a static website. For that reason blogs have soared in popularity. What will Web 3.0 or 2.5 or whatever look like? Im sure there are some gurus out there who can share what they see in their crystal balls. But, for most of us it remains a mystery. The challenge is to be ready. To find out more information on New Theory Magazine stop by the webpage. Two things we can count on: we are on the cusp and theres more to come. As a communications expert, all this excites me. Social media provides new opportunities to communicate and to connect. The fun part is joining the party. What are you waiting for? Now that you know that you do know something about social media, and you also know that no one knows whats next, come join us! See you on Twitter.
New Social Media Companies
If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam. The answer to this question? People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate - literally. Social networking has become the go-to activity when we’re bored, have a little downtime or just have a compulsion built from habit. We’re spending nearly 2 hours every day on social media sites, and what happens there sticks with us. This is why social media is such a powerful marketing and advertising tool for small and medium-sized businesses. You need to build brand awareness, generate traffic and all that other good stuff, but it’s hard to accomplish when you’re small and relatively unknown. Social media helps to level out the playing field and exposes smaller businesses to a larger portion of their target audience.
But, alas, leveraging the power of social media marketing requires an understanding of what makes it tick. What are people doing there, and how are they interacting? There are plenty of statistics out there to fill you in on all the details of social media, but many of them are - frankly - boring. So, why not lighten things up a bit? You need to optimize your social media strategy and you need a few numbers to make it happen. We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire. 1. We like to share the love. The average internet user has 7.6 social media accounts. 2. Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million. 3. Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts. 4. Followers aren’t the only ones talking.
Topic title: Apa Itu Sosial Media At A Glance
Topic covered: apa itu social media, different social sites, social media campagne, social media recruiting, various social networks
