Mobile technology has made it much easier to capture, share, and respond to photos and videos. As a result, we are seeing a shift to visual communication (e.g. photos, videos, emojis, stickers) online. Every day, people upload and share more than 2 billion photos across Facebook, Instagram, Messenger and WhatsApp. While visual content provides a fun and expressive way for people to communicate online, it also creates challenges for people with low vision or blindness. The challenges arise in both creating and consuming visual content. As a result, some people can feel isolated and frustrated when they can not fully participate in the interaction around visual content. To achieve our mission of making the world more open and connected, we have to connect people of all backgrounds and abilities. We work closely with the blind and visually impaired community to ensure that Facebook works well, even with a News Feed full of photos and videos. In March 2016, we published a new study with Cornell University based on surveys and in-person interviews of blind Facebook users to understand their everyday experiences on Facebook.
Largest Social Media Sites
Facebook user. In this new study, we focus on (1) the experience taking and posting photos and videos, (2) interpreting visual content, and (3) responding to visual content. AI-powered automatic alternative (alt) text to better caption visual content on Facebook. You can learn more about the launch of this technology here. It’s not surprising that blind people also care about the aesthetic elements and the quality of photos they share on social media. However, to take a good photo, blind people first face a series of vision-related challenges, such as composing the photo and capturing the desired subject matter. This becomes particularly challenging when it comes to selfies. After taking photos, our participants faced additional challenges of selecting and editing photos before uploading to social media sites. One participant told us that he accidentally posted the wrong picture from his photo album and didn’t realize it until he read the comments. Even after our participants selected the correct picture, they were stuck again if they wanted to edit their photos using crop, rotate or retouch features.
Sometimes such editing is mandatory to meet the dimension requirements. Again, our participants had to reach out to trusted sighted friends for help when running into these situations, thus delaying and deterring blind people from posting. The good news is that posting a photo to Facebook was relatively easier for the participants in our study — especially through Facebook’s mobile app. Most of the participants were able to post photos or videos without help. Although people with visual impairments cannot perceive the visual content the same way sighted people do, the majority of our participants did try to interpret the photos posted by others and interact with them. The text associated with photos is important, including the names of people tagged, the geo-tag, the caption by the photo uploader, and the comments. Among them, the most informative thing is the caption, but this is not always present or very descriptive.
This really frustrated some of our participants and left others feeling helpless about the situation with photos and videos. Their last resort is to ask sighted friends or the photo owner for a description, but since that can be a burden, people only do so very occasionally. How to respond to a photo on Facebook is tricky for many people, but it is much more so for blind people. Our participants came up with many strategies for how to react to photo posts. Some liked all photos they are tagged in, some liked photos with descriptions mentioning kids and babies, some liked all photos by someone they feel very close to, and some liked photos that already received a large number of likes. In terms of commenting, a participant told us that she would read previous comments and rephrase them, or say something general like “nice pic” when nothing is available. Learning about the challenges blind people face in a visual web inspired us to develop new technologies that we hope can help address some of the issues.
SMM (Social Media Marketing) is a huge arena of amazing tools that seem to grow and expand every moment. SMM is the hottest new way to market yourself and gain the much desired exposure to potential new clients. The amazing part of using SMM is the cost factor, SMM is virtually free to utilize, and it takes you world wide in a matter of minutes. Who would not want that kind of exposure? SMM appears in a variety of forms from social networking sites to viral marketing sites. Keep in mind I am only listing the top sites, there are many others that can be more specific to your niche market. The key is to begin to connect into each of these platforms offering advice, tips, quotes then the sale. Do not march into these social platforms with a hard sale, guaranteed they will “un-friend” or stop following you. You want to utilize all of the various platforms for optimum exposure, do not find yourself sticking to one only or combining all together on one site.
Survey data indicates that about ⅓ of teenagers in Japan use LINE timeline regularly.
Although LINE is more of a messenger app than a social network, we feel it must be mentioned in any blogs related to social media in Japan. As you can see in the numbers above, Line is nearly ubiquitous in Japan and is surprisingly still growing strong. The most important thing to know about LINE is that it is a messenger app first, and a social network second. Most LINE app activity is strictly in private and group chat rooms, not on the timeline function. There is a spark of life for social activity on LINE though. Survey data indicates that about ⅓ of teenagers in Japan use LINE timeline regularly. This is promising for LINE and may indicate that their social functions could increase in the coming years. We’ll have to wait and see what happens. We’ve got a lot more information about how to advertise on LINE in some of our other blog posts. Please check those out or get in touch with us to find out more.
These sort of challenges boost brand awareness and allow consumers to get creative with the brand.
TikTok now has 9.5 million monthly active users in Japan. Making it the newest major social network in Japan. TikTok is a relatively new platform, which started out in China, and has become a rising success in Japan. It currently gets over 30% of its downloads from Japan, coming mostly from teenagers and younger audiences. The company also reported that 65% of their iOS users are female, which fits the trend of Instagram and Twitter’s demographics. The platform mimics Vine, where users can post and share short videos publicly. A lot of it’s more popular content seems to be related to music and dance. They also have an innovative promotional channel involving challenges. This involves users filming themselves singing & dancing to a song and submitting it under a specified hashtag. If you have any inquiries pertaining to where and how to use Barack Obama, you can speak to us at our web site. These sort of challenges boost brand awareness and allow consumers to get creative with the brand. If you’re trying to break into the freshest platforms, and connect with Japanese youth, then TikTok could be a great opportunity. Also, since it’s new, there may be less competition than the bigger social networks. Why do People Use Social Media in Japan? Tap or hover on the graph below to see details. Most people seem to be using social media to gain helpful information about something. This might indicate that Japanese people are using their social networks as a supplement to regular search queries on Google or Yahoo. Another interesting point is that Japanese people are turning to their social networks to find new hobbies and places to go. This is a testament to the importance of starting and becoming a part of your customers’ conversations on social media. It’s already known that Japanese people have high skepticism towards institutions and companies. Social media is a great tool to overcome that skepticism through direct conversation and social proof reviews of your brand.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Here at Mashable, we’re trying hard to help you stay afloat and succeed in the current economic crisis. We’ve told you how to build the ultimate social media resume, sites to visit if you've been laid off, and the secrets to finding your next job using social media tools. Now we'll look at ten incredible social sites to help you in your job search. Some of these sites allow you to craft a resume, while others are networking platforms that contain job listings. By signing up for all ten, you increase your chances of getting a job and decrease the amount of time you’ll spend searching for a new one. Three of the listed sites can be combined with other sites to be more impactful.
In addition to joining, creating profiles and searching for jobs, I encourage you to support these sites with either a traditional website or blog, so that you have more to present to employers, in addition to your profile. Have another social network you'd recommend? Tell us more about it in the comments. 1 spot for job seekers, those currently employed, marketers who are looking to build lists and salespeople who are seeking out new clients. With 35 million users, including recruiters and job seekers, LinkedIn is quite a hot spot. Of course, due to the current state of the economy, it's simple to understand why LinkedIn is more popular than ever. The problem is that most job seekers don’t optimize their profile, cultivate their network, join and participate in groups, use applications and exchange endorsements. That is basically everything you should be doing in a nutshell. When you search for a job, recognize who in your network might help you get to the hiring manager. You’re given 1st, 2nd and 3rd degree connections on LinkedIn that you should be using to secure a job opening.
Plaxo is a social network that resembles LinkedIn to a certain degree. You’re able to create your own profile with a section about you, your contact information and your “pulse stream,” which is made up of your presence on social media sites such as Twitter. You’re even able to share your photo album and send eCards, which is a nice differentiator. The real value in Plaxo is the address book that keeps track of all of your contact information, including a Yahoo! Map indicating where your contacts live. Plaxo, which is owned by Comcast, is also integrated with Simply Hired, which is a job aggregator that searches thousands of job sites and companies and aggregates them in a single location for you. After building your Plaxo profile, use it as part of the recruitment process when applying for jobs with Simply Hired for success. Twitter is an amazing tool if you can unlock its power. It’s taken me months to understand how conversations flow and how I can add to the discussion. Twitter breaks down communication barriers and lets you talk directly to hiring managers, without having to submit a resume immediately to a machine.
You can search for open positions and see who the person is who posted the job.
Although Twitter is probably one of the best networking tools on the planet, it needs to be supplemented with a blog or LinkedIn profile. There’s no way you can hire someone based on a Twitter profile, without having a link from that profile to something else that gives more information on that job seeker. You get to add one URL to your profile, so choose wisely. Jobster isn’t spoken about nearly enough, yet it is a powerful platform for networking with employers who are offering jobs, while you’re searching. You can upload your resume, embed your video resume, showcase links to your site, your picture and tag your skills, which is a unique differentiator. You can search for open positions and see who the person is who posted the job. Then you can add them to your network and connect with them to find out more about the position. Facebook can be used to get jobs.
There are two main ways of acquiring a job through Facebook. The first is to go to your Facebook marketplace, which lists job openings or other opportunities in your network. Aside from jobs, there are “items wanted” and a “for sale” listing. When searching for jobs, you’ll be able to see who listed the item and then message them to show your interest. When you find a job opening that you’re interested in, you’ll be able to message the hiring manager directly. For instance, the subject line of the message will auto-populate with “Principal Web Developer in Littleton, MA” in the subject line. The second way to get a job using Facebook is to join groups and fan pages to find people with common interests and to network with them. Craigslist is an extremely valuable job search tool if you’re not looking to work for a big brand name company, such as P&G or GE.
This site isn’t valuable to you if you didn’t go to college though.
Most of the positions on Craigslist are for consultants (design/programming help) and at small to midsize companies that are hiring. There are new listings every day and if you wake up to this site every morning and refresh the page, you have a good chance at getting a job sooner rather than later. MyWorkster focuses on exclusive networks for colleges, allowing students and alumni to connect for exclusive career opportunities. This site isn’t valuable to you if you didn’t go to college though. This social network allows you to create a professional profile and network with potential employers. For a free account, you get a profile, instant messenger built in the site, groups, events, your resume and more. The big differentiator is that it uses Facebook Connect to get your information. Here is an example of a profile page. MyWorkster also has job listings, which are provided by Indeed, a job search engine and aggregator, which is very similar to Simply Hired.
VisualCV understands the importance of personal branding in a job search. Instead of a traditional resume, you get your own branded webpage, where you can add video, audio, images, graphs, charts, work samples, presentations and references. VisualCVs not only let you stand out from the crowd, but communicate your value in a way that’s not possible with static text. After you’ve created your VisualCV, you can display it publicly or privately, email it to a recruiter, save it as a PDF or forward the URL, which will rank high for your name. On the site, you can search for jobs and apply directly using your VisualCV. Everybody’s favorite venture capitalist, Guy Kawasaki, is on their board. Disclosure: VisualCV sponsors my blog and magazine. JobFox, like online dating, tries to pair you up with a job that best fits you. Their differentiator is their “Mutual Suitability SystemTM” that enables them to match your wants and needs to those of employers to find the best relationship. The system learns about your skills, experiences, and goals and then presents you with jobs. Then there’s the “Jobfox Intro,” where both the applicant and company get emails to encourage the connection. Just like VisualCV, you get your own branded website, with a personal web address to send to employers. Ecademy, like LinkedIn, is a prime source for professional networking. You have your own online profile, where you can tell people what you do. You can join business networking groups based around your expertise and exchange messages with other members privately. You can also ask for introductions from friends, just like LinkedIn. Although, there isn’t a job search area on the site, 80% of jobs are from networking and this place is dedicated to it.
Last tag covers anything over one higher than the previous max-size cap. As online social media has developed in fame in the course of recent years, it rapidly found a match made in paradise. Never was there a more qualified association than that of SEO and online social mediamarketing. The social conduits burst completely open with local like Facebook, Twitter, and Pinterest, and staying aware of clients through social out lets is a steady battle for both extensive and independent ventures. It is possible that you are neck somewhere down in tweets, pins, shares, and so on or you're viewing the stream keep running by. In the event that you are legitimately captivating your clients through online networking, you may be hysterically endeavoring to keep your head over the water. Since social is a driving variable in this change, Google and other web indexes are consolidating social movement into their list items.
All in all, what precisely are those driving components and how improve acknowledge social movement to amplify your online presentation? In the scan for top notch data, web indexes are benefiting from singular interpersonal organizations. The pages coming up first in seeks are resolved, to some degree, by practices and social exercises on the web. To put it plainly, every move we make (questions, offers, likes, and aversions) builds up what we see for particular indexed lists every day. It's hard to believe, but it's true; Google has changed the way we seek. Utilizing individual information to recommend substance and purchaser choices before it's even requested. In accordance with considers done on picking up consistence, trust, and believability elements of impact Google has discovered a more viable approach to speak with the normal buyer. Individuals are essentially all the more ready to go along (or buy) when they feel the source is dependable.
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Topic title: Details Of Facebook Social Network
Topic covered: different social networking sites, social media business news, social media media, social media newspaper, using social media for marketing
