The age of Myspace is long gone. People claim Twitter is dying. Facebook is under scrutiny by the government, and Instagram has quickly become overrun with advertisements, scams, and an algorithm to overcome. As a marketer, it’s up to you to know what’s out there in the digital world, what your competition is doing, and how you can utilize the tools and technology available to reach your customers and prospects where they are. In this blog, we’ll explore three up-and-coming social media platforms. Vero is the main contender to the digital media sharing behemoth known only as Instagram. This app allows for easy sharing of movies, TV, music, books, places, photos, and links. This opens up the “collection” to help build a better profile of the individual. It is an excellent tool for artists who want to release their own art and share it with others. Also, there are no ads on Vero. Only content. And speaking of content, you can set who you share your content with through four options: close friend, friend, acquaintance, and followers.
The next tab is notifications, and then there is a chat section for all of your friends.
This opens up our virtual socializing in a way that mirrors real life privacy. I believe this is a simple but sweet improvement that will bring Vero a solid customer base. I have been using Vero for about two months now, and I have to say that it has incredible potential. The app opens with a feed view of posts. It is divided at the top starting with a “search” function to look up other users and content within Vero. The next button over is a “dashboard” which will show your photo, connections, followers, and has links to your posts, requests, and settings. The next section is my favorite as it is something Instagram does not have: collections. You can divide your posts into photos/videos, links, music, movies/tv, books, and places. The next tab is notifications, and then there is a chat section for all of your friends. I love the fact that you can determine who sees your posts with a swipe of the finger. The ability to create and share in unique ways makes me believe this to potentially be the next phone social media king.
Without the ability to advertise, this would be a tool that would be used as a research and discovery platform. With it, you could uncover what matters to your broader customer base or seek inspiration for a new campaign. Don’t underestimate the power of browsing to spark your creativity. Coming in from the Eastern Hemisphere, this Chinese built app is structured to replace Snapchat. Also, you can choose soundtracks to accompany the video and use different speed effects and filters. Users can also “remuse” sounds created by other users and interact with others through “Ask a Question,” “Duet,” and “Best Fan Forever” features. What in the world is the obsession with upvotes? And how many buckets of “likes” does it take to buy a Ferrari? What I’m saying is, if you’re creating so much content then why aren’t you getting paid for it? This is the question that the individuals over at Steemit are attempting to solve with their new social media platform.
It is run on the Steem blockchain with STEEM cryptocurrency. This stores the content in an immutable blockchain ledger and rewards users for their contributions with digital STEEM tokens. Posting: By sharing your posts, you can gain upvotes from community members. Voting and curating: If you discover a post and upvote it before it becomes popular, you can earn a curation reward. The reward amount will depend on the amount of Steem Power you have. Purchasing: Users can purchase STEEM or Steem Dollar tokens directly using bitcoin, Ether, or BitShares tokens. Interest: STEEM tokens that are “powered up” to STEEM Power (SP) will be considered vested interest into the company and will earn the user a small amount of interest in the form of additional SP. To unlock SP and convert all or parts of it back to STEEM, you have to start a “Power Down” process; this moves 1/13th of the STEEM Power back into Steem (which is spendable) per week over 13 weeks. Steemit is one of those grand ideas that might be a little before its time, but only time (and money) will tell.
The idea that we could gain money from posts and upvotes is incredible, but it is also limited by its lack of customer base. A partnership with an already established platform such as Reddit or Facebook could help gain a robust support/marketing system. A monetized content competition powered by cryptocurrency? This platform could have huge implications for marketers if a partnership with an established platform occurred. And it poses an interesting question: would marketers need to begin buying ad space with Steemit tokens or government regulated currency? The best part about being a marketer is being a part of the ever-evolving technological advancements that this world has to offer. With the opportunity to innovate at every turn and constant product development happening, there is great potential for marketers to engage their audience in new and exciting ways. Are there any other up-and-coming social media platforms that I missed? Tell me about them in the comments.
In order to grab their attention, Instagram created similar features for their stories, like filters and stickers, but implemented it in their own unique way. Thanks to a social media-savvy audience and visual platform, Instagram Stories has become an integral part of this social media app. Along with announcing its one year anniversary, Instagram Stories now has 250 million daily users (Stories alone is surpassing Snapchat’s 166 million daily users). Want to capture more student leads using Instagram Stories? Check out this article. Now, enough with the statistics. The most important thing to understand is that no matter what platform you look at, social media as a whole has informed and shaped millennial culture through gifs, sound bites, chats, brief moments, and temporary flashes of content. Let’s take a look at how all of these social media thrills are affecting the way we communicate. 1. Created a Sense of Urgency and a Need to Share ?
Since its launch in 2004, Facebook has created a place to share anything from genius shower thoughts to favorite songs. The catch is: are you sharing too little or too much? Social media platforms like Facebook and Twitter have manifested the need to constantly broadcast our lives on the internet. Twitter is most famous for this after becoming known for celebrities sharing what they ate that day or if they were tweeting from the bathroom. After this oversharing trend faded, social media became a bit more tolerable for the average user. From then on, nobody could avoid Aunt Vicky’s vacation photos or Kim Kardashian’s famous behind “breaking the internet“. The need to share and be shared has grown immensely. Fast forward to today’s most used social media apps, and you will discover the type of sharing we do today is much different. In basic communication, humans transmit information and receive instant feedback. The integration of texting, messaging and emailing, however, has enabled senders and receivers to sit and dwell before responding. Instagram Stories and Snapchat have changed the game by making messages and content available to view for only 24 hours.
It Social Network
In order to remember what was said, or seen, and reply appropriately, the user must reply as soon as they’ve opened it. In effect, Reddit Academic Research Disciplines studied Reddit these temporary messages take away the ability to dwell and create a more real-time form of communication. Social media has created a way for people to constantly update and share content with their friends with little effort. Whether it is posted forever on a timeline or a couple seconds in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories with friends. 2. Provided an Inside Perspective of Faraway Places ? Social media has enabled people from all over the world to share their story. Besides the internet essentially connecting the world, Snapchat was the first to really give people an inside perspective of foreign places. With the addition of live story streams and Story Explorer, users are able to get a peek of what life in other cities, states, and countries is like. Snapchat in particular, regularly features cities from around the world and features them on the app with a live feed of Snapchats from people in the selected city.
Leading Social Media Sites
For example, tapping on the “Rio” feed instantly transports users to the lively city in Brazil and provides a peek at life through the eyes of everyday citizens. Besides cities, live feeds are perfect for sharing events. From a higher education perspective, this is the ideal platform to share student events, football games, community outreaches, and more. Snapchat provides universities the unique opportunity of sharing experiences from a wide array of the campus population. By utilizing a live feed, or a Snapchat account altogether, a university is now able to show prospective students what life on campus is like from a student’s point of view. The students who Snapchat their experiences are nurturing their connection to the university and sharing student stories on Snapchat can result in higher student interest, and help prospective students to determine if a school is a right fit for them. 3. Shared the Full Story, Instead of Just Highlights ?
A great example would be using Snapchat to share a graduation weekend with their audience.
It has already been a year since both Snapchat and Instagram announced the next generation of storytelling: Memories and Stories. These social media channels enable users to not just share the best picture out of their daily experiences; it encourages them to share the full story. Through Instagram, Facebook, AND Snapchat stories many users channel their creativity to share their day from the moment they wake up, to the moment they go to sleep. Instead of uploading a few photos on Facebook or posting a 140 character tweet on Twitter, universities can utilize Snapchat and Instagram to complete their “social story”. Using a mix of video and pictures, a university can share a campus event from beginning to end. A great example would be using Snapchat to share a graduation weekend with their audience. The university can not only share captured moments of graduates but of the ceremony, award banquets, speeches, and more. By sharing moments in this way, a university can create a sense of community and become relatable to current and prospective students. 4. Made Digital Messages More Personal ?
Customizing content doesn’t just mean choosing how long a picture is able to be viewed or writing a caption to accompany the picture. Snapchat and Instagram have taken storytelling to the next level by encouraging users to draw, write, sticker, and filter their pictures to add a personal touch and have fun doing it! The newest Snapchat and Instagram features enable users to interact with the content they view and share. Both Snapchat and Instagram have upgraded the average selfie. Now users can transform into a myriad of animals, characters, and even other people using these smart filters. The most popular example of a filter would be Taco Bell’s Cinco de Mayo filter that transformed users into actual tacos. Taco Bell was able to market, create brand awareness, and even set a new record by using Snapchat’s features to engage and interact with their customers. Snapchat lenses and Instagram filters allow users to share personal messages with a fun twist. 5. Brought News Back into Millennial Life ? All of this interactive content has lead to journalism becoming attractive to millennials again.
A big step in this new territory occurred when the Wall Street Journal joined Snapchat.
A study conducted by Wibbitz found that 40 percent of millennials rely on digital outlets for their news, while 23 percent primarily get their news from social media. Snapchat jumped on this finding and added news outlets to Discover. An overarching theme in this article is interaction. Millennials love to interact with content, so why not the news? A big step in this new territory occurred when the Wall Street Journal joined Snapchat. CNN and National Geographic are among the 24 other media companies that have also joined the application in hopes of delivering journalistic content to this demographic. Besides Snapchat, Facebook and Twitter have also played important roles in making the news more accessible and attractive to millennials. Twitter features “trending” hashtags that often highlight important national and global events. The website and app also highlight an array of news updates, events, and hot topics through their “What’s Happening” portion of their landing page.
6. Provided the Ability to Broadcast Moments -- Live ?
Facebook also joined the journalistic movement by creating their own “Trending” section that highlights trending stories ranging from politics to science and technology. Facebook has taken this movement one step further and just debuted a section specifically for Trending News on its mobile app. The new Trending News section of Facebook’s mobile app. 6. Provided the Ability to Broadcast Moments -- Live ? Facebook Live became available to the public in April 2016 and instantly changed social media as we know it. At first it began as a way to innocently share even more with your friends, but then it became increasingly used for serious matters. Facebook Live has ended up revealing a lot about our society, from police shootings to a look at the increasing rate of opioid overdose deaths. On the positive side, it has created a launchpad for these more serious conversations to be had. Thanks to these Facebook Live videos, these controversial moments are not just being talked about, but also building momentum behind creating a positive change. Besides changing the way we communicate major events through video, Facebook and Instagram Live have also opened up new marketing potential for universities.
Similar to how a university can utilize Snapchat and Instagram Stories, higher education marketers can use the Live feature to engage both current and potential customers by sharing university events in real-time! Live allows your audience to jump right into a graduation, special concert, or collegiate event and get a real sense of what life on campus is like from a student’s point of view. Today’s social media has undeniably transformed our means of communication, created new opportunities for brands and universities and even brought personality back into a digital world. Circa Interactive has created innovative social strategies for a number of universities, schools, and individual degree programs. If you would like Circa to create a more targeted strategy focused on interaction and lead generation, please visit our social media marketing services page. Audrey is a digital marketing and social media specialist at Circa Interactive. She currently manages multiple high profile social media accounts, including Circa Interactive’s own social media presence. As a graduate of Cal Poly San Luis Obispo, and a past president of their Public Relations Student Society of America (PRSSA) chapter, her passion for innovation and connecting like-minded individuals is driving Circa’s social media strategy into the future.
Sometimes, such necessity raises that we need access to even social networking. Learn how to open social networking sites when it is blocked. Pinterest. Most of the schools, corporates and other organizations block these social networking sites. When you cannot chat with your Facebook friends, it can be surely irksome. Especially, those who are not in the 9 hour time zone and spend a major part of the day at work, are very frustrated when Facebook is blocked by a firewall. This prevents them to communicate with friends in Facebook in the middle of a very hectic day. When you are in school or office, you cannot access the social networking sites and the sites that you use to download songs or music are also blocked. But, fortunately there is a way to open the site without having to spending on it. Find here the various efficient methods that undoubtedly help you in opening blocked sites in school or office without shelling out a dime from your pocket. This is a world where social networking has become the backbone of the way we communicate.
Topic title: How To Teach Social Media Information
Topic covered: corporate social network, social media management tools, social media news updates, social media sites list, sosal medya
