Social networking is a broad term and social business networking is much broader than this. To start with Facebook, Twitter, LinkedIn, Google Buz, Yahoo, Windows Live - every networking portal is doing great job in connecting friends, families together and having funs. However, the concept of later one is bit different and is more serious. It is more of a combination of professional and personal network where all socially-connected people are business-minded and all business people are socially connected. This is a holistic environment where business users are allowed to do many other networking activities than just involving into business conversations. What are these networking sites worth of? Social business networking is a practice or online behavior that helps people to connect, share, communicate, manage their contacts and references and thus leverage personal and professional objectives. It is a fact that you cannot start a new business or make repeat business unless there is a long-term relationship with your partners and potential clients. It is your identity, interpersonal skills, communication power and online behavior that count in a new business relationship.
This is supposed to be one of the best advertising forms in this world of web 2.0 technology.
More you interact with your business contacts on a regular basis, better is the trust you can build on them. At the end of the day successful relationships lead to successful business deals. How to use social business connections? The chance of developing successful relationships depends on how wide and productive your business network is. People must recognize your business by your name and fame that you have earned through word of mouth. Businesses that want to increase their online presence and enhance reputation must deploy word of mouth promotion. This is supposed to be one of the best advertising forms in this world of web 2.0 technology. Effective networking can spread out your business message to every potential people who you think is important. With increasing number of developers and marketing specialists working on social media integration, the future is bright. The days are not far when social networking sites will completely replace existing business communication channels and create a sole trading platform. Online social networks have great power of connecting individuals who want to share their abilities, interests and expertise.
There are many other community based user benefits social business network will provide you. Business partner search: Entrepreneurs can find and connect to new people having similar business interest and then form partnerships with them. Such coalition can help take strategic moves, expand existing customer base, improve business relationship and make larger profit. Investor search: Small-medium scale businesses and start ups can find fundraisers through networking sites. Venture capitalists, investors often look out for prospective projects and businesses that are profitable and secure to fund. If you have solid business plans to execute or business units to expand these fundmakers can be of great help. Employee search: Hiring employees, consultants and service providers are easy and time-saving when you use networking references. Plenty of freelancers, jobseekers, part-time professionals join business networking websites only to get hired and make money. Employers can directly interact with those workers, discuss about job descriptions, analyze compatibility and finally absorb.
Whose Beliefs Are You Believing?
Customer search: Networking portals contain huge database of business people from all walks of life. Some of them are end customers and many are B2B clients. By using networking power large corporations and enterprises can market themselves to small businesses and then small businesses to individual customers. It is a chain reaction that facilitates business life cycle both B2B and B2C. Even MNCs too are exploring community-driven online resources and enhancing their customer base for future promotion. After all, marketing and promotion is not a mass activity any more - it is one to one deal. Finally it is the idea sharing and brainstorming activities that makes business social network worth gold. Business enthusiasts can explore more in a good networking site. Hence, the future of business is social and every business should get a hang of it. The Florida based company aims to reach out to all businesses that need marketing and networking help. He feels Wubb could be a big name in the world of business social network very soon. Please Register or Login to post new comment. How to Build Your Social Media Marketing Strategy? Whose Beliefs Are You Believing? Want a Less Stressful Summer?
As technological advances continue to expand connectivity and communication, the number of patients and nurses engaging in social media increases. Nurses play a significant role in identification, interpretation, and transmission of knowledge and information within healthcare. Social media is a platform that can assist nursing faculty in helping students to gain greater understanding of and/or skills in professional communication; health policy; patient privacy and ethics; and writing competencies. Although there are barriers to integration of social media within nursing education, there are quality resources available to assist faculty to integrate social media as a viable pedagogical method. This article discusses the background and significance of social media tools as pedagogy, and provides a brief review of literature. Citation: Schmitt, T., Sims-Giddens, S., Booth, R., (September 30, 2012) "Social Media Use in Nursing Education" OJIN: The Online Journal of Issues in Nursing Vol. Social media is more than an emerging technology platform or cultural trend, but a method of communication that is changing the way individuals and organizations throughout the world transmit and receive information.
Why Social Media Marketing
Social media is a platform that can assist nursing faculty to help students gain greater understanding of communication, professionalism, healthcare policy, and ethics. Merriam-Webster dictionary (2012) defines social media as a “form of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content” (para. Social media is more than an emerging technology platform or cultural trend, but a method of communication that is changing the way individuals and organizations throughout the world transmit and receive information. The meaning and value of social media continue to be debated among business leaders, computer science scholars, educators, and users. The key purpose of social media is engagement of others through electronic means, most often supported through internet sites or software. These are called social networking sites and involve people who ‘follow’ or are ‘friends’ with each other, meaning that people linked to a person can see his or her information and updates. 2010; Schmitt & Lilly, in press); therefore, nurse educators are beginning to explore sound methods of application of social media into nursing curricula.
Largest Social Networks
The rapid growth of technology has kept nursing and other healthcare disciplines scrambling to keep pace. As technology is rapidly changing, so is pedagogy within nursing education. Social media offers mechanisms for collaboration, networking, and learning not previously available to faculty or students. With the Institute of Medicine’s critical report on the future of nursing, many nurses will return to school for further education (IOM, 2011). Technology becomes a medium through which educators can instruct and students can learn. Through social media, students can learn outside of the traditional classroom, creating a professional voice, expanding technological abilities, and enhancing their ability to professionally and clearly communicate despite barriers of time and distance. Social media offers mechanisms for collaboration, networking, and learning not previously available to faculty or students. Social networking sites such as Twitter®, Facebook®, and LinkedIn®; blogs; and file sharing of scholarly works through entities like Mendeley are the tools through which students can learn and embrace these new opportunities.
In sum, social media is appropriate to a variety of student populations. Like all classroom tools, social media as a pedagogy needs a clear purpose; an orientation; technology support; a timeframe appropriate to the course; and flexibility on the part of faculty and student. A number of nurse researchers and educators have published accounts about the potential of social media. Given the relative newness of the topic, expository commentaries outlining the functionality or potential of social media appear frequently in nursing literature. Grassley and Bartoletti (2009) discussed the use of blogs and wikis as part of nursing education, encouraging the use of these tools to facilitate interactive learning and engagement with learners. Billings (2009) summarized potential functionalities of blogs and wikis in continuing nursing education, outlining benefits within clinical settings to promote interprofessional collaboration, facilitate peer support, and assist in project management. ” symbol that identify topics or groups within social media sites (i.e., Twitter®). 2012), the greater the level of ‘trending (visibility of a specific topic/event) can occur (Hashtag, n.d.).
A number of professional and regulatory bodies offer direction through various documents related to appropriate use of social media technology A number of recent publications focus on best practices and legal/ethical considerations of social technology use. Fraser (2011) outlined best practices related to social media usage by nurses (and students), including various topics related to professionalism, knowledge generation, and developing a functional online reputation. Haigh (2010) presented a number of salient and relevant issues related to increased use of social technologies within education, focusing upon topics such as third-party material ownership and confidentiality/privacy online. 2012). The CRNBC (2012) have listed nine recommendations for nurses who elect to use social media, encompassing discussion of competence, image, confidentiality, privacy, boundaries, expectations, integrity, policy, and accountability. Morley (2011) explored the use of wikis among 69 nursing students, 45% of whom indicated that they perceived wikis to be valuable for communication. Forbes and Hickey (2010) reported in a study of 170 nursing students, “students overwhelmingly perceived that podcasting had a positive impact on their learning in the course (92.4%)” (p.
Blogging, Twitter®, Facebook®, and LinkedIn® are common and logical places to begin social media integration into nursing curriculum. The NLN highlights three core content areas for nursing informatics courses: computer literacy, information literacy, and informatics (NLN, n.d.). Other key areas of curricular emphasis through the use of social media include professional communication; health policy; patient privacy and ethics; and writing competencies. Several varied examples of social media in nursing curricula follow to illustrate some typical applications. Table 1 provides additional information about selected social media software appropriate for educational use. Social media tool options are rapidly expanding. This table is not meant to be inclusive, but is a review of sites discussed in this article for purposes of nursing education. Free presentation software that allows for creation of presentations kept and stored on the internet, freeing up storage space and expanding availability. Similar to YouTube® this software allows the user to create an account and upload video presentations. There are free versions available. Free site that allows for creation of simple voice-over videos to cartoon animation. Can be used for audio introductions in an online course; creation of scenarios and role-play by students; and expansion of technology knowledge and creativity.
Several nursing groups available.
Social media tool. Can be used to create specific groups for collaboration and distanced communication. Google Hangouts® is a feature within Google Plus® that allows for video chat with more than two people. Free professional network, which allows users to display their professional profile, resume, curriculum vita, and other qualities among networked clients across the world. Groups, discussion boards, eselect-guile\n and messaging options available. Several nursing groups available. Free software to assist in Twitter® management. Free site offers the ability to create a webpage or e-portfolio and a variety of settings for privacy of sharing developed content. Free blogging site can be set up for public writing assignments, e-portfolios, and blogging. Pages can also be password-protected through publication settings. Free software assists users in organizing reference material. Download the software or search the website for academic research, literature, and collaboration. The design of one undergraduate informatics course incorporated the three NLN nursing informatics core areas by using social media. Web 2.0 tools (e.g., SlideShare®, Slide Rocket®, Glogster®, Prezi®) to engage in collaboration on group projects and presentations.
On Social Network Or In Social Network
E-portfolios. One assignment often used to assist students in professional communication and networking is the e-portfolio, which is assigned to undergraduates in the informatics course and carried through to their capstone course in the RN-to-BSN program. Students are instructed on how to create an e-portfolio through Google, also known as a Googlio®. A tutorial for beginning Googlio accounts is provided (Googlios, n.d.) and several articles on e-portfolio reading are provided. Students are instructed to load specific assignments; a professional resume and photo; mission statement; and any other professional items that display involvement, community work, and knowledge. Private information is excluded, but students are encouraged to provide a contact e-mail for prospective viewers who may have interest in their work. Students add to this e-portfolio (e.g., major assignments, attendance at conferences) throughout each course. Students are free to explore other mediums for creation of their e-portfolio, such as Wordpress® and Blogger®.
Best Social Marketing
In our experience, the creation of e-portfolios through Google® has been particularly helpful and has allowed students to track evidence of their RN-to-BSN program learning in one centralized area. The e-portfolios are used by students after program completion as a way to easily display professional nursing and specialty knowledge to employers. Twitter®. Another required activity in the undergraduate informatics course helps students to better understand why people engage in social media; how people seek health information there; and how social media can be used as a networking and information gathering tool. ‘chat’ during the duration of the course. Assignments are graded based on a rubric and each student shares their account with faculty and others in the course. Faculty also use the course number as a hashtag and hold weekly class “chats” to discuss current topics in nursing and course information or issues. Wikipedia® or updated an existing article into a scholarly, lay-language, encyclopedia entry. Overall, students commented that they were impressed with the rapidity with which information was shared, critiqued, and modified on Wikipedia®.
Similarly, most students reflected that they felt attached to their newly revised or created articles, leading a few to state they planned to follow and update their pages beyond the duration of the course. Through these activities, students demonstrated comprehension of privacy, health care policy issues, ethics, and an improvement in both professional writing and engagement. Integration of technology throughout this course helped students demonstrate attainment of TIGER competencies along with achieving better understanding of computer science, library science, information management, and professional conduct in online environments. Qualitative and quantitative responses from students in course evaluations showed initial trepidation but ended with enthusiasm for the many new skills and understandings they had gained. Graduate students are encouraged to pilot social media strategies in practicum courses. One graduate student incorporated a private blog in place of a reflective journal so undergraduate nursing students could share successful clinical experiences or procedures with peers, as well as express any frustrations encountered.
Another student incorporated a class wiki for undergraduates to complete a group assignment, providing them opportunity to learn the importance of teamwork and group dynamics. Before learning to use technology for a classroom application, many graduate students used Facebook® to connect with friends and family but had not explored other social networking sites nor considered use of social media in graduate education. Brainstorming sessions allowed students to identify new applications to actively engage undergraduates in the classroom. Students became excited thinking of faculty research and collaborative opportunities within and across nursing programs, as well as across colleges and universities. A different approach was to embed the use of social media technologies alongside traditional teaching methods in a senior-level nursing theory course. The author screen-recorded and narrated animated Prezi® slideshows of both clinical and professional situations. The videos were then subsequently uploaded to the author’s personal Vimeo® account and the link shared through the university’s learning management system. Discussion of the video narrative and preparatory readings for the class were completed online and further extended during the face-to-face element of the class.
What Is New On Social Media
Overall, students found the teaching approach to be engaging. This approach allowed for a more complex situation to be presented, given the audiovisual nature of the case scenarios. Another collaborative application was piloted between nursing programs in America, Finland, and the Philippines. Faculty established a private wiki and students in community health classes were invited to participate in a global health perspectives assignment. The use of social media in the classroom assists in conveying professional communication standards. With careful use and preparation, social media tools can provide exciting new strategies for students and teachers. As illustrated in the examples above, social media venues offer connectivity and a mechanism for teaching technology, communication management, information management, privacy, ethics, and professionalism. Considering the following advantages and disadvantages can be helpful to determine if, or how, social media tools might enhance in a given nursing course or program. New innovations in technology offer alternate mechanisms to engage students with a variety of learning styles and help them succeed. Online learning options continue to increase with over 6.1 million U.S. Social media offers a way to overcome boundaries of distance and constraints of synchronous classrooms, offering a tangible option for interacting with distance students. Barriers may restrict the use of or enthusiasm for incorporating social media tools.
No longer do people really feel connected in the traditional, face-to-face sense. Now, people feel connected to their crystal-clear displays. How often do you pull out your phone to check social media? Maybe once or twice a day? One reality about Facebook, or any social media platform, is that we only see what people want to post. Rarely do we read about the troubles that other people are going through, save those who sometimes share too much. But typically, people only post about the positives in their lives. From beach vacations, promotions at work, to engagements, people generally love to share the good stuff in their lives - and that's great! I totally smile when I see people succeeding and doing well. But what happens over time however, is that we tend to question our own lives. Am I having as much fun as everyone else? Am I as successful? Was my beach vacation as cool as hers?
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Topic title: How To Use Social Business Networking Relationships
Topic covered: names of social media platforms, new popular social media, social media, social update, the new social network
