You may not have met your friends for years now; yet you still know exactly what they have been up to, all thanks to social media. Social media is perhaps one of the best outcomes of the world wide web. Today you can’t even think of going through the day without checking your Facebook updates or dropping a line or two on Twitter. And with the smartphones becoming bigger and better, status updates are have become an hourly affair. As such it would be criminal for businesses (big and small) to stay aloof and not take advantage. Social media marketing is a concept that is fast catching up and it is proclaimed to be one of the biggest influencers when it comes to audience reception of products/services. One thing that makes it the best medium for marketing is that the audience are open to promotional activities. Let me explain. You are watching your favorite show on TV when an ad offering discounts on a shampoo (that you use) pops in. You, as a viewer, treat the ad as a disruption to what you were watching, and, as such, may not pay much heed to the ad itself.
It is a means of building trust in the company’s brand and keeping the visitors engaged.
But when you are online on, let’s say Facebook, you will look forward to any promotions/discounts that your favorite brand of shampoo is offering. In other words, people are more receptive to promotions done by brands through social media. Having said that, not all businesses are successful in social media marketing. Social media is something very personal to the visitors - it’s a space where they share their joys, laughter, pictures, anecdotes and so on. Having said that, it is imperative that companies see social media marketing as a personal affair between the visitors and the brand. One thing that helps in enhancing that personal touch is to have a face, a person, that represents the company. People are more warm and receptive when they see that they are interacting with someone rather than to a company in general. Social media is quick-paced and visitors have neither the time nor the energy to read through long posts. If they wanted to read, they would go to a blog. It’s not necessary to have a presence in all the social media platforms. Different platforms serve different purposes. Understand them clearly and then choose which ones to focus on. Remember, the key to success is not to be omnipresent, but to be always present. The company should strive towards having regular updates and being active. If the visitors are bored, then they might just stop following the company! Social Media Marketing is all about initiating healthy interaction between the company and the visitors. It is a means of building trust in the company’s brand and keeping the visitors engaged. But most businesses mistake social media marketing as yet another means of broadcasting marketing messages, and that is where they falter. People take it personally in social media platforms, so if it’s only about broadcasting, then go someplace else!
This brings direct results—from higher Newsfeed rankings on Facebook to greater brand loyalty and more participation in the movement. Do not get entangled with trolls or unfriendly users. Take a basic approach to problems of greet, acknowledge, suggest, provide email address. The voice and tone project has signed off on these basic guidelines: We are never sarcastic or combative. We should feel free to be polite and helpful. Our posts generally fall into two categories: Crowd-pleasing content, and explanations of the Wikimedia movement. Crowd-pleasing content: People know us for our content—primarily our Wikipedia articles. They respond enthusiastically to that content on social media. We can demonstrate how to share Wikipedia articles, Wikimedia Commons media, Wikiquotes and more. More than perhaps any other part of the Wikimedia Foundation, we can change how people think about Wikimedia projects. We can help them see the movement as open information they can freely create, use, shape and share—rather than thinking of us as simply a search engine.
We are international, multi-cultural, and multilingual. Our content should reflect that. All efforts should be made to connect with and reflect a global and diverse audience, including outreach to underrepresented communities, translations of blog posts and social media messaging, and efforts to include content from around the world. We have an important challenge to reach out to more women. Our Facebook fans are 69% male, and female fans can feel outnumbered in comment streams, based on comments we have received on our Facebook posts. Our content needs to include concerted efforts to include women of history, science, business, government, sports and the arts, as well as topics that are universal rather than those traditionally more appealing to men (such as military history). We also need to be careful around any messaging that could be insensitive to gender, race, age, or disability. We share public domain and CC0-licensed images and link to their Wikimedia Commons pages to show people how to legally share images on social media. Explanations of the Wikimedia movement: Wikipedia fans on Facebook and @wikipedia followers on Twitter are primarily readers, rather than editors.
We have to keep it gracious and simple.
They want to know more about the Wikimedia movement, and they may not have even basic knowledge about it. By intermingling basic explanations of the movement with the content they have come to love, we can grow readers into editors, donors, community members, Wikipedians. On two large accounts—the 5 million-fan Facebook page and the 320,000-follower @Wikipedia Twitter account, we have our best platforms to explain the movement. We must guard those platforms against the boring and overly complicated. We must be friendly explainers and guides. The Wikimedia movement can be very complicated, and at times even unfriendly. We have to keep it gracious and simple. There's room for community announcements and events on our two main channels, but we should be sensitive to our audiences. While we welcome suggestions for posts from the Wikimedia Foundation staff and the Wikipedian community, announcements of anniversaries or pet projects are not the focus. Blog posts, videos and wiki pages that walk beginners through the basics are ideal.
News is often unpleasant, and we want to be sensitive to that.
Twitter is a good place for more complicated community news and foundation news. The audience there is often more sophisticated about how the movement works. Real-time news and disasters: Increasingly Wikipedians are choosing to update and read article pages on breaking news events because our articles are updated so thoroughly and so quickly. Those articles are a significant resource for readers and journalists as breaking news unfolds. News is often unpleasant, and we want to be sensitive to that. When news breaks, our social media team works with the Wikimedia Foundation public relations and communications team to craft straight verbiage and links to articles without sentiment or elaboration—if those articles are developed enough to help readers. Case study: In the case of the Paris terror attacks, the article page had dozens of sources and hundreds of edits within an hour. For this reason, we linked to the article in a tweet.
—more link clicks on one tweet than any other in our accounts’ histories. We do not promote articles about disasters to compete with news agencies or get clicks or retweets. We state that Wikipedians are updating the article as a way of reflecting the community’s involvement and to provide our article page as a resource of real-time, ad-free, crowd-sourced information for all. Example of a Facebook link post. Example of a Facebook photo post. Example of a Facebook engagement status update. Example of a link tweet. Example of a customer service tweet. We tend to post in the middle of the afternoon and the middle of the week, and the reasons are obvious: That’s when we are in the office, when we discuss ideas, when we have time and resources. The problem is that every measurement of our Facebook posts indicates this is the worst time for us to post. We should post when our fans are online and engaging, not when it’s convenient for us. On Facebook, timing can be crucial on getting traction for a post. We do not see the same timing pattern on Twitter, where engagement doesn’t seem to follow such a pattern.
Our voice is smart, crisp, energized, factual, principled — with a pinch of nerdery. We don’t do sarcasm or snark, profanity or slang, flame wars or gushing compliments. We are a fact-based platform and our messaging should have similar focus. Wikipedia and social media are fraught with partisan debate; on our accounts, we don’t get involved. On our branded accounts, and as members of the social media team, we rise above the fray, consult managers (and above) and craft a statement addressing a conflict (if necessary). That can be done swiftly, but should never be done rashly. Do not unilaterally engage with anyone on social media as the brand if there is any hint of conflict or dispute. Check in with team members before you respond. Our YouTube channel needs better branding and oversight. We are moving forward with a public domains project on Pinterest and discussing Line and WeChat for distributing content in Asia. We are talking with Snapchat about content-posting. We want to be open to new platforms and projects and to encourage Wikipedians to pursue those channels unofficially as well.
Which Is A Basic Form Of Social Media
With all things come change, and if you’re set on making positive moves for your business in 2011, there are some necessary aspects you should be aware of. More importantly, if you are using social media as a marketing or communication tool, it’s paramount that you add these changes to your strategies so you are well prepared. 1. Changes to FTC Guidelines: Although FTC changes may not occur at the first of January, it is known that the FTC is looking into this industry for setting regulations sometime down the road. The FTC has begun focusing on paid reviews, disclosure on blogs, and the ethics surrounding traditional bloggers and journalists. If your company is based on interacting and promoting through the internet, you’ll need to use these guidelines to properly conduct business. 2. A Neutral Net: Have you heard any news about what Verizon and Google are planning on doing together? If their plan goes accordingly, they are trying to incorporate a paid model into their system. Therefore, all you lovely bloggers out there won’t be able to publish your content as you have in the past. Reaching people through blogging will no longer be a “free” form.
Social Media Proposal
Companies or individuals with substantial amounts of cash will be able to regulate their blogs in a quick manner, why the rest of us poor souls will have to wait it out. It’s pretty unfair, and I honestly don’t ever see this coming to pass. There should be something we can do about it, right? 3. Buying in Groups: I’m sure you’ve heard of sites like Groupon before and that’s exactly what I’m talking about. Sites that offer you a greater discount if you get several people involved in the buying process. 1 billion dollars in sales. So it’s highly plausible that other sites will be taking note and implementing the same strategies. 4. Sell through Social Media: You might be thinking, “Um, what? ” but some of you “social media rock stars” already know that you can use Facebook to sell. Additionally, those clients can recommend you and tell their friends to buy. Whether or not you’re using an e-commerce site or setting one up through a social network, now it’s easier than ever to sell through social media.
5. It’s still true, engaging with customers is important! Hopefully, you’ve already heard about this a few times through learning about how to strategize with social media. For 2011, it’s not really changing, but now it has become more than necessary. No matter what kind of content you provide when trying to engage your readers, the easiest way to begin the conversation is just by asking simple questions. For example: How are you, how’s the weather, or what can we do better? Having a bunch of followers on Twitter and friends on Facebook is great, but it doesn’t mean anything unless your business is successful. The only way to do that with social media is engaging! 6. Sites Featuring Q it should stay consistent and take a non-sales approach. It’s also important to include as many aspects as your time will allow including videos, podcasts, e-newsletters, and white papers, not to mention your actual web site and blog content.
I’m positive we will see more changes in 2011 and we’ve only touched base on a few. In addition, hopefully there will be more widespread changes for freelancers, small business owners and social media pirates to gain more security and financial stability for the future. What have you heard that might be changing in 2011? Author's Bio: Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning Internet presence through social networking to their businesses. Ron Pettell (Success Principles) I agree. Olekamma Ekeleme Dawn, Entrepreneur thanks for this article. I agree with you on buying in groups. I will study other points raised and see how we can apply it in our businesses this year. Great article to help businesses prepare for the New Year! Please Register or Login to post new comment. Data Analytics Is Revolutionizing The Real Estate Industry. Here’s Why Magento Product Data Entry is Not One of Your DIY Projects!
10 Most Popular Social Media Sites
The social media landscape is fast changing and filled with strange terms to the uninitiated. Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. What is an API? What is an app? What is a B corporation? What is a blog? What is a campaign? What is cause marketing? What is civic media? What is cloud computing? What is Creative Commons? What is digital inclusion? What is a digital story? What is the double bottom line? What is an ebook? What is fair trade? What is fair use? What is a feed? What is a flash mob? What is Government 2.0? What is a hashtag? What is an Internet newsroom? What is a mashup? What is a moblog? What is net neutrality? What is a news reader? What is an NGO? What is open media? What is an open platform?
What is open source? What is open video? What is paid search marketing? What is a permalink? What is personal media? What is a platform? What is a podcast? What is the public domain? What is public media? What is a remix? What is a screencast? What is search engine marketing? What is search engine optimization? What is a short code? What is a smart phone? What is social bookmarking? What is social capital? What is a social enterprise? What is social entrepreneurship? What is social media? What is social media optimization? What is social networking? What is social news? What is a social return on investment? What are social tools? What is streaming media? What is a tag cloud? What is a technology steward? What are terms of service? What is the triple bottom line? What is a troll? What is a tweet? What is a tweetup? What is the Twitterverse?
What is an unconference? What is a videoblog? What is a virtual world? What is Web 2.0? What is web analytics? What is Web conferencing? What is a webinar? What is a widget? What is a wiki? What is word-of-mouth marketing? Hey what does interpesonal media means and what are the characteristics that constitutes to it? Social bookmarking is just one way to get new visitors to your web site. Social bookmarking links are great for website business promotion. The best social bookmarking sites are sites that allow people to easily post sites. Great glossary for those who are new to the social world. It is so interesting how much has changed since this article was written, for instance look at Digg, once they changed their design it was over. Platform. You can share all contents (friends, events, videos, photos, music). Could you please provide a definition of Information Architecture? Conversion: Conversions are accountable actions that occur on websites, social media platforms and other digital media, by users. These actions can include filling out a newsletter field, visiting a particular webpage, or purchasing a product. The tracking codes links to programs like Google Analytics to analyze the effectiveness of a marketing strategy. JohnEQuatro John, that’s a great addition, thanks for adding to the body of knowledge for the nonprofit/social good community here! The application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials. Sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document.
Local Social Media Marketing
Matt Cronin is an avid graphic designer, web designer/developer, Cocoa programmer, photographer, digital artist, and the like. Upgrade your inbox and get our editors’ picks 2× a month. Builds. Tests. Deployments. Docker. The main function of a good user interface is to provide users with an intuitive mapping between user’s intention and application’s function that manages to provide a solution to the given task. Basically, user interface describes the way people interact with a site and the way users can access its functions. In fact, usability is a biproduct of a good user interface and it determines how easily a user can perform all of the functions provided by the site. Usability is a crucial part of every design, especially on websites with a large amount of functions and users. This article goes over crucial features of the user interfaces of social media and social networking sites. It discusses important features, techniques and concepts behind these designs and explains why they are important, with examples from top sites. These easy and general usability strategies can be applied almost anywhere and to almost any type of user interface.
Before getting into the specifics of the user interface, it’s important to point out the fact that simplicity in user interface is a shared characteristic of social media and networking websites. Social media websites are rather simple in terms of color scheme and graphics. Also, you will notice that graphics are always very simple and are used very sparingly. There are multiple reasons for this. The most important reason is the simple fact that vivid visual design isn’t really useful on social networking sites. In other words, since the information flow is quite large for most users, it is almost natural to make the interface as simple as possible. If the interface is overdone with graphical elements, users will feel uncomfortable and confused, since it will be hard to focus on specific tasks or areas. Simple interface doesn’t just mean a simple visual design, though. More importantly, it means that available interface options are designed, placed and presented in an intuitive way. The colors on social media and social networking sites are always calm and supportive, rather than bright and obnoxious. Features do not fight for attention; many of them remain invisible most of the time.
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Topic title: I Didn't know that!: Top 7 Social Media List of the decade
Topic covered: media and social media, on the social networks, social media links, start a social network, website and social media
