Social media has changed the world of business today. Social media is the future of communication, and includes a countless array of internet-based tools and platforms that enhance the sharing of information. The result is a huge amount of information that can be easily shared and promoted. Social media can be defined as a social instrument of communication. Social media includes a large range of websites. But the one common link between the websites is that the user is able to interact with the website and interact with other visitors. Social media is becoming more and more popular day by day. The more social the site, the more chances to attract new subscribers, and the more subscribers you get. The more people reading and sharing your content, the more followers will be attracted to your social media accounts. There are a lot of benefits of social media services. The future of social media offers many new opportunities for businesses to interact with their customers.
It’s up to you to reach out to the clients and draw their attention.
The members are the major commodity at social media websites. Connecting people, recommending resources, identifying expertise, and distributing content are all benefits to those who participate in and use these sites. Many companies observe the online activity of their customers and employees. An effective social media strategy not only allows you to engage with your customers on the social web, but also works to enhance the online profile for those who might not already be connecting with you. With the rise of the social web, social media marketing is changing the face of how you interact with your consumers. It’s up to you to reach out to the clients and draw their attention. Take your messaging to where they’re gathering most - the Social Web. Make the switch from traditional marketing to Kuware‘s Social Media Marketing Services. Kuware has adopted a format that allows for increased interaction with customers, ensuring their engagement with your business. With social media marketing you can adapt content and messaging based on what people are talking about on the social web. Monitor public sentiment to gain a better understanding of how the latest campaign is impacting the marketplace People do business with people they trust. By utilizing the social media tools available to us today, businesses can grow organically. By creating valuable content and engaging with customers, businesses can create real and trustworthy relationships that lead to sales. Author's Bio: The author possess deep understanding of Social Media Network and Social Media Services Providing company. Please Register or Login to post new comment. How to Build Your Social Media Marketing Strategy?
Social Media Media
Within 24 hours, Stride had sent her a personal note responding to the video informing her of changes they were in the process of making to improve the customer experience of the page. They got her set up with the community as well as other social media outlets such as Twitter and brought her the engagement she was seeking. They even went a step further and sent a box of Stride Gum to her, making a very happy customer, and one that would tell the world about it. Without listening to what was being discussed about their brand, Stride would have never known about the video she posted and would have not gained the loyal tribe follower they now have. Another social listening success story is from Tide. The Onion, a funny parody news site known for putting up some rather outlandish stories, put up on their site a fake article as if it were from Tide’s director of social media.
Tide could have just ignored the article and not had any repercussions, but they decided to respond with a video making fun of them being made fun of. They did it quickly too, meaning they knew about it early on and had plans in place to be able to quickly and nimbly respond to all social media. You don't have to do a lot, a little bit goes a long way, but the first step is to listen. You don’t have to have social media accounts to find immense value in it, but you do need to be listening. There is data to be garnered and it’s free. Why pay for a focus group when you can get the same if not better results through just listening to the social media world? It is best to be listening, and have contingency plans in place before a crisis happens. Another case study is that of Manwich.
Participation Is Not Optional.
There are a lot of people who love Manwich and their Sloppy Joe product. A twitter search was done out of curiosity for what is being said about Manwich and a number of tweets were found as well as a lot of knowledge about consumer demographics, as well as sentiment. Manwich has a lot of activity on social sites that they aren’t even on. Just listening and seeing where your customers are gives you the ability to then look at how you can engage your customer. Social Listening really is the easy part, but will help you see the path ahead. The next step is to use it to engage the brand’s advocates and detractors in real time. When people talk, you can and should take action. A plan should be made first as to what type and frequency of interaction you as the brand are going to have with your customers and where this should take place. In the case of Manwich, from the amount of pictures uploaded, a Pinterest page may be the first place to start. Listening is key to figuring out where your customers are, what they want to hear, and when they want to hear it. So if you haven’t started listening, now is the time to start. What benefits do you see in social listening? Do you have any success or fail stories of brands listening? Participation Is Not Optional. Social Media Monitoring and Listening Tools: A Primer. Tan, E. (2010, September 23). Social Media Crisis Management: Three Case Studies. Moore, P. (2010, November 19). Social Listening Done Right: Stride Gum Case Study. Tide Case Study: Social Listening Done Right. Manwich: A Case Study on Social Media Listening. Social Listening Done Right. How Social Listening Can Optimize Experience Design.
I've recently been hearing a lot about Pheed and how teens are flocking away from platforms like Facebook and Instagram and to newer more creative and versatile platforms like this. It's always worth checking out what those clever teens find interesting so I thought I would give Pheed a try. Here's a quick tutorial showing you round the basic features. Well I'm not really sure yet about Pheed. I did try uploading a video clip and I'm still waiting for it to appear, but there are some things I like about it. I like that it has the choice between video, image and audio. I also like the extended writing space of 420 characters. I do like the business model - Users who monetize their Pheed share the revenue with them - as it isn't dependent on advertising. What I'm not so sure about is its ability to unseat rivals like Facebook, Twitter and Instagram. You can upload images, but it has none of Instagram's filters to make them actually look nice. Okay, the teens like it at the moment, but how long can you sustain a business based on that? If you have any concerns regarding wherever and how to use canary\n, you can make contact with us at our own web-page. Pheed on my iPhone for a while and I'll see if it gets used or not. Let me know what you think. Are you likely to download Pheed? Are you already using it? What are your apps of preference for mobile blogging?
Social Network (This one is about the movie!)/ What Larry thinks about the Winklevoss twins! What did Larry Summers really think of the Winklevoss twins? Harvard said in an interview at Fortune's Brainstorm Tech conference. Cameron and Tyler Winklevoss were at Harvard at the same time that Mark Zuckerberg launched Facebook, and they had come to Summers for help in their fight for a piece of the action. Summers didn't try to dispel the portrayal. The Winklevoss twins have taken dozens of runs at Facebook in court since 2004. The brothers and a third Harvard classmate, Divya Narendra, have alleged that Zuckerberg had stolen the idea for Facebook from them. Facebook promptly countersued the trio and their own social networking site, ConnectU, alleging that they had hacked into Facebook to steal data and spam users. 65 million, part in cash and part in Facebook stock. But the trio later tried to pull out of the deal, alleging that Facebook had misrepresented the value of its stock. A judge ruled against them and forced the settlement to go through, but the Winklevosses and Narendra took the case to an appeals court. In April, Judge Alex Kozinski, chief judge of the U.S. Court of Appeals for the Ninth Circuit in San Francisco, attempted to put the kibosh on the case. Kozinski wrote in his decision. In June, the twins abandoned their plans to appeal to the Supreme Court for an unwinding of their 2008 settlement, and followed up a day later with a new motion in Boston federal court.
A lot of people are on social media. When you ride the LRT, MRT, bus or UV Express van, people always seem to be on their phones checking Facebook or Instagram. People used to read newspapers while commuting to work, but now reading the news means browsing news websites on a smartphone. As we all know everything has both a good and bad side. Social media use needs to be balanced. As a business owner, you need to have policies about using smartphones and social media at work. While many use social media sites to post memes or “Instagrammable” food photos and endless selfies, entrepreneurs see opportunities in social media that can benefit the company. Social media is not just a distraction. I believe that instead of trying to set limits on how employees use social media, employers should find ways of using it to benefit his business. First, it should be clear to all employees that they should maintain a good reputation, whether online or offline.
Any bad decision that they do reflects your company. Therefore, they should be able to make social media as a means of connecting with professional individuals which can possibly lead to opportunities for the company. LinkedIn, for one, is one great site since it is generally geared towards these types of connections and has a wide range of business uses. Also, they can refer to social media whenever they encounter difficult work problems. Employees may be able to do some research to come up with a great solution. There are companies now that provide a space for their employees to relax. Aside from just providing them with a lounge where they can hang out with their co-employees, there are billiard tables and even video games available. Why do you think these companies added these to their office? It is about helping their employees to become more productive. An individual who gets time to relax becomes more efficient with his work because he doesn’t feel that stressed.
2. To always Respect others.
The same thing goes in allowing your employees to have some time for a mental break. This happens at BPO companies where employees are only allowed to use their mobile phones during breaks and are requested to keep them inside their lockers. This is to protect the company’s private information from leaking out to its competitors. Most companies these days have their own Facebook Page. Companies post here not just their products and services, but also use it as a way of giving recognition to employees who have shown exemplary performance. Employees can also congratulate each other, keep up with the company’s current events, and interact with more of their colleagues. This allows workers to be more confident about how they perform in their jobs, as well as maintaining a healthy relationship among themselves, thus reducing company turnover. Every business wants their employees to be more productive. Social media is an easy-to-implement and inexpensive method that can positively affect your company’s productivity. A satisfied employee puts out good words about the company that he/she works for. Instead of wasting your time reprimanding your employees from using social media at work, Best Social Media Sites Hunters encourage them to use it productively. You may have noticed how often I post on popular social media sites. It is because I find it very useful in my line of work. But more than encouraging entrepreneurs to get my services, I also aspire people to lead a positive life by sharing with them insights that can strengthen their faith in themselves and to our Creator. We all have fun using Facebook, Twitter, and Instagram. And it is time to use it wisely in the workplace. 1. To only share what is Real. 2. To always Respect others. 3. To be Responsible with the things they post. 4. To uphold of the company’s Reputation. 5. To only use social media within a Reasonable amount of time.
Social Media Numbers
In case you hadn’t heard, Facebook users share not only a social network of over 200 million, but also significantly lower grade point averages (GPAs) than their non-member classmates (according to Time Magazine). And apparently Jennifer Aniston ended her relationship with John Mayer because he was addicted to Twitter (as apposed to drugs like other musicians… ). This begs the question, how many of us are addicted to social networks, and what can we do about it? You may think, “I’m not addicted, I can quit anytime! ” Well if you have more Facebook friends than real friends, something must be done. If you spend more time on Twitter than in sunlight, it’s time for change. If you spend more time working on your LinkedIn profile than doing actual work, it’s time for an intervention. Regardless of your excuse, this is not ok. Obviously the first step in your rehabilitation is to admit there is a problem. How could you not pick up groceries on your way home from work, yet somehow you twitted 3 times before making it home?
Social Media Links
You have a problem, and until you realize it, there is nothing we can do for you. You need to realize that these systems are in place for you to use, not to use you. They are tools, not lifestyles. If you are using the tool for anything other than it’s intended use, chances are you are wasting time. Don’t fret though, with hard work, discipline, and the help from Lifehack, we can beat this addiction, and use these tools the way they were intended. Here are a few tips that can help you monitor your social network use, and ensure that you are being productive instead of wasting time. Track Your Time Online - The simplest way to ensure you aren’t wasting time in any one place is to monitor your time. Use a stopwatch and set a limit. When time is up, log out, regardless of what’s left. There is always tomorrow.
Remember the Telephone - I know, it’s so primitive. But a call to a friend works just as well as a Facebook message, and it is real human interaction, something we are losing touch with. Go Outside - get away from your portal to the network. Get some sunshine, chances are you need it. Limit Your Memberships - There is no need for memberships to 15 different networks. In fact, there is no need for even 2 memberships of sites which do the same thing. Choose Facebook or Myspace, but not both. Digg, or StumbleUpon. This will probably cut your memberships in half, and hopefully cut the time spent on them down also. Use Your Networks Productively - When I first used twitter I followed anyone, and had thousands of followers. Strangely though, people rarely responded to my twits, and it was like I was invisible. I decided I’d only use twitter if I could be productive with it, so I unfollowed thousands of users (now below 200), and use Twitter only to share and interact with people with similar interests as mine.
Social Media Learning
Now my Twitter is a tool, not a time warp. Prioritize - Use these tools only when your work has been done, or during down time. Don’t spend time updating your profile or changing your pic when there is work to be done. This will not only save you time and increase productivity, but will build self discipline as well. Stop Procrastinating - Many times we get on Facebook or twitter when we have real work that we just don’t want to do. Get the work done. Once you finish you’ll have all the time in the world to spend making friends on Facebook. Remove the Cellphone Apps - You don’t really need Facebook or Twitter on your phone. Nothing on there can be that important. Save your social networking for when you are behind the desk and limit the distractions throughout the day. Spend More Time With Close Friends and Family - You aren’t the only one who suffers when you spend countless hours on MySpace. Your family and friends don’t see you, because you are too busy learning how to customize your backgrounds and take crazy pictures from all different angles for your profile pic. Cut out the cancer and get back to friends and family. It’s time to take back your free time. Remember that these sites are built to make money, not increase your productivity. Nobody is looking out for you except you (and me…). Follow my tips and live life in the real world instead of the e-world. Trust me, it’s more fun this way. What Does Success Look Like? Have any other tips to help your fellow addicts get through this rough time? Leave a comment below, and let us know you care.
We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience. You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all. You need to include sharing non-promotional content and interacting with your followers on your social media to-do list each and every week. How Much Self-Promotion is Too Much? I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on. The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.
All of your content can be valuable and increase your social media presence if you speak authentically to your followers. You’re not just entertaining them - you’re increasing the odds that they’ll like or comment on your post and share it with their followers. Whenever possible, get topical with your content. Here’s a great example of a brand interacting with followers using a topical reference. Building trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand. If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy. Find out how to grow your Instagram following the right way: Read our blog How to Build Real Followers on Instagram. If you’re constantly switching between your work and personal devices, it can be easy to accidentally tweet something you don’t want to share on your business page or vice versa.
Double check which account you’re posting from before you hit that button. Larger companies may have several social media pros accessing social media accounts. Even small- and medium-sized companies might outsource their social media strategy and promotion to a marketing company (like ours). To keep your social media presence positive, make sure you take away access from people who are no longer with the company, and if you do outsource your social media marketing, ensure the company you’ve hired does the same. If you don’t, you could end up with a situation like HMV did in 2013 when a disgruntled ex-employee still had access to their Twitter account. Yikes. Knowing who’s posting is just as important as what you’re posting. There’s so much noise on social media, so you need to work hard to get noticed and stay noticed! By creating the right social media strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence. You can save time and get the best results by hiring a trusted marketing company to take care of your social media strategy, posting and growing followers and engagement.
Topic title: Interactive Expansion Of Social Media
Topic covered: adult social site, best social media for news, social network, top 10 social media websites, top social media sites
