Join me this evening at 4pm Eastern Time and hear me discuss why social media is an essential tool for K-12 classrooms. While there are some educators who feel the best advice when it comes to social media is to stay away, I disagree. In fact, I tell teachers that if they’re not preparing students to use social media effectively, they're not doing their job. Because, the role of today’s educator is to prepare students to thrive in the world in which they live. In today’s world, if you want to run a business, run for office, or change the way things are run where you live, play, or work, you must be savvy in the use of social media. If we do not ensure our kids are equipped to do so responsibly and effectively, we are robbing them of the real and relevant education they deserve. In tonight’s webinar, I share how educators are using social media such as Facebook and Twitter both as powerful tools for professional development as well as how to use them as a vehicle for student learning. I’ll share how one teacher uses Facebook with first graders to strengthen the home school connection, and how another uses Twitter with second graders to increase tourism in their community. You’ll also discover how schools are using social media to share the stories of their classroom with the world and even use it as tool to increase enrollment.
Latest Social Media News
Your Sim personality would be happy only if all the needs are fulfilled. If your Sim is unhappy, then you can never move up the level satisfactorily. And, the more satisfied your Sim is, the more easily you would be able to earn more Simoleons in less time. But the Simoleons earned only by keeping the Sim happy are not enough to grow in the game and move up the various levels. You need to buy some items from the shop to expand your home and you may need Simoleons to do so. My advice to you is to start by completing the missions that will help you in earning Simoleons. Do make optimum use of the inspired mode of your Sim through which you may obtain bonus Simoleons. In 'inspired mode', try to perform your skill activity so that the opportunity of getting more bonus Simoleons can be made use of. The other way you can opt for is earning Simoleons while performing some household activities like gardening, photography, repairing some items etc. These types of activities will make you move to higher levels. Making money at the higher levels of the game is pretty much easier that at the lower levels of the game.
Food and beverage brands are some of the most lively on social media. Arby’s was quick to respond to Oscars chatter when Pharrell showed up with a hat that looked like the company’s logo. Oreo won at real-time marketing with its famous “dunk in the dark” post during the 2013 Super Bowl. And the Denny’s Tumblr has been called “the funniest thing on the Internet,” due to its wacky and whimsical posts. That said, companies in the industry have more to offer than silliness. Many are making their mark by pioneering new social tools and reaching audiences in unexpected and innovative ways. And marketers would be wise to learn from their strategies and successes. Let’s look at five food and beverage brands that lead in social media marketing. In February 2016, Dunkin’ Donuts became one of the first brands to use Facebook Live. Its inaugural video took viewers on a behind-the-scenes tour of the company’s test kitchen, libmicrohttpd\n where the culinary team made a cake of heart-shaped donuts. The video generated 21,000 viewers in less than 15 minutes, and viewers stuck around longer than they did with pre-recorded videos.
Social Media Magazine
As Dunkin’ Donuts Social Media Manager, Melanie Cohn, told Marketing Land, “It’s hard to get just three seconds of attention on video now, so we see Live as a huge driver of time spent with our content. Dunkin’ Donuts followed this initiative with live videos for National Donut Day and Valentine’s Day 2017. The latter received 5X the views of its first Valentine’s Day video and 4X the views of its pre-recorded videos. Facebook Live didn’t just provide an opportunity for Dunkin’ Donuts to try a new tool; it also gave the brand a chance to engage its biggest social audience. With over 14 million fans, Dunkin’ Donuts’ Facebook followers outnumber its Twitter and Instagram followers by 14X. And Dunkin’ Donuts isn’t alone in this. According to TrackMaven, food and beverage brands have the largest audiences on Facebook, with a median audience size of 1.8 million people. The takeaway: Pull back the curtain on your brand. Dunkin’ Donuts may be a global company, but it’s powered by real people with inspiring talents and skills.
Instead of guarding its baking process, it opened its doors to show consumers how their favorite treats are made. Marketers in any industry can learn from this. You don’t have to give away your secret recipe, but you can engage consumers by revealing a few of the ingredients. In 2014, Sour Patch Kids wanted to generate awareness among teens in the US. So the company shifted some of its budget from TV and Facebook to one of the most relevant platforms among millennials and Gen-Z: Snapchat. It even took its famous commercial motto - “First they’re sour. Then they’re sweet.” - and adapted it for the unique app. The brand also integrated Snapchat’s video just feature just days about it launched. This allowed Logan and the mascots to have conversations with fans in real-time. The campaign resulted in over 120,000 new Snapchat followers, millions of impressions, and 1,900 mentions on Twitter. The takeaway: Understand what your audience wants. Sour Patch Kids consumers were active on Snapchat, sharing fun and high-energy content. So the brand immersed itself in the platform and became part of the conversation.
But Taco Bell didn’t stop there.
Similarly, marketers should always have a clear idea of audience interests and behaviors. If your fans are watching online video more than TV, start shifting your focus. That’s what Sour Patch Kids did, and it paid off big time. Taco Bell is often lauded for its Snapchat posts, but its success on Twitter can’t be overlooked. BuzzFeed even created a whole piece about the brand’s best tweets-and that was back in 2012. Since then, Taco Bell hasn’t slowed down one bit. After seven months and 33,000 signatures, victory was achieved and the taco emoji was revealed. But Taco Bell didn’t stop there. TacoEmojiEngine. For this social media marketing blitz, Taco Bell invited people to tweet them with a taco emoji and another emoji. Within seconds, @TacoBell responded to each tweet with a photo or GIF that mashed up the two emojis. How did they do it so quickly? The brand created 600 original GIFs and photos in advance of the campaign. Taco Bell doesn’t slack on its everyday tweets, either. Most include hyperbolic jokes about the importance of tacos (i.e. Taco Bell is more important than your boyfriend/girlfriend).
The takeaway: Own the conversation around your products.
Just look at this tweet. It’s a two-sentence text post, but it resonated with the brand’s audience. As a result, it generated over 7,000 retweets, 11,000 Likes, and some one-on-one conversations with fans. The brand also partners with influencers to reach wider audiences. The takeaway: Own the conversation around your products. Taco Bell isn’t the only food company to sell tacos. And yet, it was the only one to create a petition for a taco emoji. Another brand could’ve taken that opportunity, but they didn’t. Marketers would be wise to follow in Taco Bell’s footsteps. Listen to what your audiences are talking about, and find new ways to lead the conversation. The Kraft Recipes Pinterest account isn’t centered on promoting products; it’s there to help users create delicious and satisfying meals that happen to be made with Kraft Foods products. To do this, the brand runs more than 80 boards for different meals, holidays, and events. For example, the Princess Party Ideas board includes recipes for coconut snowball cake, heart-shaped marshmallow gummies, and “stained glass” cookies.
The brand also uses keywords to help users find its content while searching on Pinterest. The Kraft team reviews which Pins are popular each week in order to identify trends. They then use that data to optimize their content, keywords, and distribution strategies. For instance, once they saw that their recipe for mini corn dog muffins was trending, they quickly programmed it into their Kraft Recipes Food & Family newsletter. This effort pays off. Kraft’s Pinterest account has over 572,000 followers-more than it has on Instagram and Twitter. Its Instagram content is also restricted by the small image sizes. Whereas on Pinterest, Kraft can build tips and recipes into vertically oriented graphics of many sizes. Kraft was also one of the first brands to use Pinterest’s Promoted Pins. With this tool, the company has been able to reach specific audiences based on their interests. The takeaway: Create unique content for each platform.
Similarly, marketers shouldn’t always copy and paste their content across social media.
Pinterest is all about DIY tips, home decor, beautiful images, and, of course recipes. Kraft saw an opportunity to build custom graphics for its product-inspired meals. Similarly, marketers shouldn’t always copy and paste their content across social media. Understand each network individually and create media that fits within those parameters. It’s tough to make yogurt appealing on social media, especially when your feeds are flooded by soda, beer, and fast food brands. But Chobani expertly uses Instagram to showcase appreciation for the healthy treat and build a community around its products. Before Chobani even joined the platform in 2011, it saw that people were posting pictures of “artfully arranged breakfasts and cleverly smoothie concoctions.” The brand realized there was an opportunity to be part of this conversation. Chobani now uses Instagram to share high-quality images of product-inspired meals and recipes. This strategy positions yogurt as versatile ingredient and healthy substitute in treats like chip dip and pancakes. Chobani Non-Fat Greek Yogurt!
MadeWithChobani for a chance to be featured on Chobani’s feed. ’t leave any for everyone else… ? Chobani recently partnered with influencers, too, in an effort to boost sales for Chobani Flip. BreakYouMake campaign, Chobani tapped nine celebrities-including TV host Nick Cannon, food blogger Ana Sandee, and reality star Tori Spelling-to post about the new product. As a result, 90% of the hashtag’s most engaging posts came from influencers. The takeaway: Take advantage of user-generated content. Instagram users were posting about Chobani before the brand even joined in. Chobani smartly saw an opportunity to showcase customer creations and build relationships. Marketers should always understand their audience’s passions and talents, and find ways to share them. It’s not enough to show up in search results when people Google places to eat. Food and beverage brands need to use social tools to build communities of fans and be top-of-mind. Offer a behind-the-scenes look into your kitchen. Partner with powerful influencers. Encourage your audience to share their experiences. With these tactics, you can give customers what they crave and be the first one they think of when their stomachs start to grumble.
A social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person. It’s not just the EU that’s putting customer data protection legislation into place. New California privacy laws are emerging -- how should your company prepare as these laws get stricter and stricter? In our expert guide, discover everything you need to know about the new data protection laws and their key differences from the EU’s GDPR. Corporate E-mail Address: You forgot to provide an Email Address. If you cherished this post and you would like to get far more facts with regards to De Hele Dag Online kindly go to our page. This email address doesn’t appear to be valid. This email address is already registered. You have exceeded the maximum character limit. Please provide a Corporate E-mail Address. I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy. Please check the box if you want to proceed.
I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time. Please check the box if you want to proceed. By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent. The goal of a social media policy is to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared. Almost all social media policies include restrictions on disclosing confidential or proprietary business secrets or anything that could influence stock prices. Some social media policies are ten pages long with very specific rules -- mandating that employees can not use their enterprise account passwords for social networking sites, for example. Other policies are quite broad.
How do you feel about this?
Is last night's Italy vs Uruguay game the most shocking and dramatic in the World Cup history? Watching a top and very promising footballer like Suarez acting like this, provoked various reactions. Of course the social media space was the main means of people's expression. Some were angry, others disgusted. Some were shocked, others just laughed. This event definitely gave inspiration to creative minds out there, producing funny memes and videos across the social media platforms. Twitter went on fire, with many related hashtags trending, some stats of which you can see here, along with the online discussion analysis. People - football fans mainly- were not the only ones to react so quickly. Major brands took instantly the opportunity for some more advertising, making the most of this current hot topic and of consumers' attention, in a very funny and clever way. Or this from Nando's? One thing is sure. This incident was a social media sensation! How do you feel about this? What was your favourite meme? Were you perhaps the creator of one?
Social Media Development
How often should you post on Twitter? Socialbakers analyzed 11 thousand tweets from big brands and concluded that there was a dropoff in engagement after the third tweet posted per day. In fact, after three tweets, each additional tweet barely moved the needle on total engagement. However, Track Social only looked at Retweets, not other measures of engagement. There’s not that much difference in total engagement between tweeting 4-5 times per day and tweeting 11-15 times per day. So if you want to maximize your ROI, you’ll get a bigger bang for your buck posting in the 4-5 times per day range. How often should you post on Facebook? Before I give you the data for Facebook, I want to lead with one caveat. As you may know, Facebook has tweaked their news feed quite a bit over the past few years. One constant across all of these tweaks has been a decrease in organic reach for Facebook pages. Some of the data I’ll talk about comes from before those tweaks were made. So as with any marketing data you see on the Internet, treat it as a starting point, not gospel.
For pages with fewer than 10,000 followers, pages got the highest engagement when they posted one or fewer posts per day. 60% fewer clicks per post. For pages with more than 10,000 followers, brands received the most clicks per post when posting between 1-2 times per day (that is, 31-60 times per month). So if you want to keep your clicks per post high, don’t bombard your visitors with multiple posts per day. Data from Track Social backs up HubSpot’s benchmarks. Track Social found that there was a significant drop off from a page’s first post to its second post. On average, the second post only got 57% of the likes and 78% of the comments per post. Big brands know this data, which is why they only post once per day on average according to a study from Socialbakers. While big brands posted infrequently, media companies like the New York Times, BBC, and others posted much more, averaging about seven posts per day. How often should you post on Instagram? Takeaway: The average for big brands is 1.5 posts per day. But as long as you’re posting quality content, you can exceed that without a drop in engagement.
Compared to Twitter and Facebook, there’s not as much data on optimal Instagram posting frequency. Union Metrics published a whitepaper based on data from looking at 55 brands on Instagram. They found that the average brand posted 1.5 times per day. So is it optimal to post 1.5 times per day? So as long as you’re releasing quality material to a cultivated audience, there’s no published negative effect to posting multiple times per day. Anecdotally, Foundr Mag built a massively successful Instagram following on the back of posting “every three to four hours.” Best of all, most of this growth was with easy-to-create quote images. How often should you post on Pinterest? Takeaway: Post somewhere in the range of 3 pins per day for optimal traffic. According to a survey of 200 marketers from Piqora (formerly Pinfluencer), most of the brands surveyed posted between “a few a week” and 3-10x a day with similar levels of success. While some brands pinned more than 10 times per day, fewer of those brands stated that their traffic was “absolutely blowing up.” So sticking under 10 pins per day led to faster growth.
Topic title: Lisa Nielsen: The Innovative Educator: Social Media: An Essential Tool For K-12 Classrooms (Free Webinar
Topic covered: companies and social media, social media script, social network company, social networking platforms list, social platform definition
