The good times keep on rolling for Facebook, as the tech giant on Wednesday reported another stellar quarter. Thirteen years into its existence, the company is as dominant as ever. As this chart from Statista shows, Facebook runs four of the five most used social network and messaging services in the world. And it's not really that close. That Facebook rules over these specific types of apps is significant, because social media platforms are particularly powerful for advertisers that want to target people's interests as precisely as possible. Not surprisingly, putting ads in front of those billions of eyes is how Facebook makes nearly all of its money. The company has been warning that its revenue is set to slow down later this year, largely because it's run out of room to put ads in the main Facebook app's News Feed. The company is now looking to bulk up its advertising power in those other platforms, with Messenger the particular apple of Mark Zuckerberg's eye. Since those platforms are so huge, Facebook is already positioned to do well. And for advertisers looking to reach the broadest audience, the alternatives only look underwhelming, for better or worse.
Make sure that your content is easy to read and use tools to keep you on track.
Turn content into leads & sales! During the last few years, we have written some really useful posts. The best posts retain value even after time passes. However, as we publish new content, these posts get buried. These posts give you ideas how to create better content and distribute your message. Content is the cornerstone of your digital marketing strategy. This means that the first and most important thing you have to learn is creating epic content! The most important skill for a content marketing professional is the daily writing habit. Find out how you can become a daily writer and take our 30-day writing challenge to get you started. Use all the tools that help you become a better content creator. Eliminate mistakes and typos. Make sure that your content is easy to read and use tools to keep you on track. Here are the most important content writing tools. Is it possible that sometimes you run out of ideas?
If so, make sure you take a look at this article to get your creative juices running again and start using a process that will keep the ideas flowing. Process and checklists get you consistent results in blogging. I have compiled a list of tasks that you need to consider to deliver great content every time. Using these tips will make you a better writer. There are a lot of steps in the process of getting your post from your head to the readers. Keep your head for important stuff. Take the checklist and tick off boxes as you publish your content. It will make your life easier. Here’s a look at the early days of Dreamgrow blog. How we got to the first 30k readers. This was the early days, since then we have grown 10 times. Read how consistency will get you results you desire. Headlines are the most important part of your content.
People will share a great headline even without reading an article or watching a video. Make sure your headlines are really good and use the formulas in this post. Writing content can be hard! We are here to help you with pointers that will make it easier. Incorporating the tried and true tactics into your writing process will make you a better writer every time. Content is not news! You need to create articles and videos that last for years. If you don’t then you are wasting your time. Find out how to create content that will work for you for years to come. Why Businesses Need to Blog? Hopefully, most businesses are getting the idea that content will help them grow. But if someone needs convincing, then you can get arguments from this blog post. Make sure that you get the most mileage out of every piece of content you create.
Atomize your content into different formats and promote them separately to get the maximum results with minimum effort. What content to use in which step of the sales cycle. Here are the infographics that help you match different types of content to different steps in the buying process of your customers. There’s so much content! Is it possible that you should drop everything and start advertising in newspapers? Here’s how you can change your approach to content, be relevant to your audience, and get results even in the saturated content universe. What other have done that you can learn from. Facebook pages and campaigns, and YouTube channels. Learn from others improve and get the results you deserve. Get inspiration from the best. Find out what apps and tool can you use on your Facebook brand page. What to put on the cover of your Facebook page? Don’t be static. Change the cover image frequently using the ideas you can get from the best examples.
All tools have some free functionality.
Take a look at the campaigns that have moved people and inspired engagement. Be remarkable with your Facebook promotions. Get inspiration from these examples. Youtube is much more than just the place to store your videos. With enough creativity, you can get results that amaze and engage your audience. Are you tired of your designer asking for Facebook cover dimensions every time you make a new cover? Here’s the answer. Send them this post, and they have the latest Facebook dimensions every time. There are a lot of tools available for monitoring social media and analyzing results. Start with the free tools and see if something is missing, then you can decide what paid options would you need. There are a ton of tools. We have selected and tested some of them. This list is the result. All tools have some free functionality. Dig in and find out what works for you.
Lists of books and reports, B2C and B2B social media marketing.
Get the tools that help you better understand your audience, monitor your post engagement and analyze your results. Here’s a list of Instagram tools that do some of your work for you. Adding apps to your Facebook page can be a source of engagement for your audience. You don’t have to hack your way through this process. Here are the tools that help you create interactivity on your page. Viral hits are mostly not the results of your activity on social networks. Virals start with other people sharing your stuff. Make it easy for them. Here are the sharing tools for your website. Where is social media and content marketing going? What should be measured? Here are some post that give you ideas. Make sure you measure the right things. Set up your Google Analytics to measure your social media and content marketing effectiveness. Lists of books and reports, B2C and B2B social media marketing. Take a look at some of these and you will get new ideas and tactics you can implement in your marketing. Links point to the location where you can download PDFs, register, or buy. Everything from Facebook advertising to planning your social media resources. Take a look at these posts and fine-tune your activities.
Social Media Marketing Tactics
Want Something to Go Viral on Social Media? Every fulltime social media manager for a brand experiments with the content he or she produces, and then looks at weekly, monthly, or quarterly reports to see what was stickiest with his or her audience. It’s a fundamental principle in giving people more of what they show they want and getting better at weaving your content inside of the communities on various platforms. For instance, “Tumblr is a community that rewards doing one thing consistently well,” writes Dan Fletcher on Shtterstock’s blog. With that wisdom in mind, the editors of Bigstock’s blog went to work to create “The Memes of Spring,” a lighthearted look at the joys of the outdoors for both people and animals. For this post, an editor and a designer paired up to create this buzzy, fun, and visual article. It resulted in a big win for Bigstock, as the post was shared on Facebook at 14X the reach of a typical post.
Now, the editors are coming up with ways to replicate that success. What’s difficult about this prospect is striking the right balance. Occasionally, you’ll miss. Great content will go unseen. But what’s great about it is that anyone can do it. You can even learn how to make viral content for the web, if you are short on ideas. Be topical with the idea. Make it shareable with the syndication. Show variety with both. In today’s age, where so much chatter and clicking is taking place on social media channels, it’s important to produce content that will be attractive there. This means thinking backwards a bit. Pursuing specific audiences is a long-held tradition for content creation, but the platforms where people will be engaging with the article or video matters a great deal. In attention to who you’re trying to reach, consider what channel you hope to conquer with this content. The “Spring” post was modeled off of what appears to work well on Tumblr and Facebook. It looks like it belongs there. To achieve that synergy, you need to start the conversation about the vision for both the content and the syndication at once. If you do, you can increase engagement and interest by giving people more of what they want.
It's 6AM and the alarm clock on my smart phone is going off. Before I even roll out of bed and let my feet touch the floor, I check my social feeds to see what I’ve missed while grabbing some shut eye. Now before you judge my early morning ritual, just know, according to the Pew Research Center, 65% of adults are likely doing the same thing. I’m not exactly watching 15-second video clips of dancing raisins though. I’m responding to retweets, engaging with fans, and posting comments. I’m checking for new followers, likes, and shares. I'm making new connections. With a tap of a finger, I’m expanding my brand all before my first cup of coffee. I remember when I first decided to jump aboard the social media train. I thought this was the way to get the most exposure for my brand. Aka - the social media sites my target audience actually spent time on.
1. Who are you targeting?
What was I doing hopping from one social channel to the next? Talk about a time suck! If you want to choose the best social networks for your startup, you need to understand what goals you’re trying to achieve. Ready to dive into some tactical advice? Let’s do this thing! Choosing the best social platforms for your startup can be tricky. There are so many choices and it can feel overwhelming. You want to be selective about the social media channels you use since your target audience is not going to be active on all of them. 1. Who are you targeting? 2. What social media platforms do your ideal customers use the most? 3. What kind of content and information do you need to create and share on the platform to attract your target market? 4. Are there tools available to manage the social media account easier? 5. Which social media platforms will give you the best return on your business investment?
6. How will you use the social media network to foster relationships with new followers? Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers. Let's get started with some data analysis and evaluate your choices. Here are the latest and greatest demographic and user data on the top 7 leading social networks. As you can see, Facebook is dominating the social media world by a long shot with more than 1.65 billion active monthly users, followed by YouTube with 1 billion active users. What do all the numbers mean? You have more work to do to round out your top choices before you get social media happy. Using a social network based solely on numbers isn’t your best bet. You need to know how these 7 networks are being used and by whom.
Remember: quality over quantity. Reaching 1M people who don’t give a crap about your service doesn’t help you in any way. YouTube is now the world's second largest search engine. The two graphics below from DigiDay show that the majority of men using YouTube are into gaming and sports, while women that use the network are into makeup and cosmetics. My research showed that Pinterest grabs around 41% of ecommerce traffic compared to other social media sites and is used primarily by designers, students, moms, teachers and bloggers. Next up is Instagram. The platform’s growth has actually trumped Facebook, LinkedIn, Twitter and Pinterest. There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. My absolute favorite social media network is Twitter. Thirty percent of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. 61% of Twitter users follow small businesses to interact with them and share ideas and feedback.
Social Media Wikipedia
Last but not least is Google Plus. While Google Plus has more than 300 million users, Outsourcing Social Media Management Worth Cost only 21% of these users actively use the network. Which social media network is going to position you for the most growth and get your startup in front of an audience that wants what you have to offer. Allow me to present the aforementioned social media networks broken down in a more simplified way based off of an Infographic created by Sherron Washington, CEO, The P3 Solution. Facebook Is essentially the “Watercooler” and hang out spot where you can get connected, chat it up with your fans and followers. Facebook is a good fit for your startup if you want to create forums or easy-to-follow discussions. It’s also great for nurturing new and existing relationships. Twitter is the “newsroom” and place to collaborate, connect with influencers and keep up with what's happening and trending. Twitter is a good fit for your startup if you want to focus on sharing resourceful information with your followers, collaborating with others and connecting with influencers. LinkedIn is the place where professionals, executives and other B2B’s get together to connect with one another.
All Social Media
LinkedIn is a good fit for your startup if you want to focus on making introductions to other business professionals, highlighting yourself as a subject matter expert, establishing credibility in your industry and marketing to mostly business professionals. Instagram is the “storefront” where you can show off your products and services visually. Instagram is a good fit for your startup if you want to showcase your products to your audience with stunning visuals. Instagram is ideal for “window shopping” audiences as well as to show and tell about your products/services to build momentum. Pinterest (like Instagram) is a visual and image based platform where you can show off all your products and services in a visually appealing way. Pinterest is a good fit for your startup if you are planning to run a clothing shop, food business, art based business, ecommerce shop (pretty much a visual based startup)! YouTube is the “broadcast” social network where you can get your brand online and in front of billions of people using video.
I’d love to hear your thoughts and feedback on this post.
YouTube is a good fit for your startup if you want to use video to teach, create brand awareness, and showcase your expertise via “step-by-step or DIY posts” to explain concepts to your audience. Google plus is a platform where you can collaborate with business pros and like-minded individuals share information and content. Google plus is a good for your startup if you are interested in sharing information with interest based groups, networking with other businesses, and showcasing your expertise. Network description written by Sherron Washington, CEO, The P3 Solution. When choosing which social platform(s) you want to use for your business, make sure you’ve clearly identified your goals and target audience. Choose outlets that are flattering for the type of content you are planning to create for your startup. Take the time to learn the ins and outs of the social media platforms that you plan to use. Invest your time wisely and you’ll see how you can give your business a massive boost through social media. Now Over To You! I’d love to hear your thoughts and feedback on this post. You can also hit me up on Twitter as well.
Social Media Media
Buddhist are united with their social networking. Now, here's the top ten social networking sites dedicated to the study and observance of Buddhist principles to subscribe to for those interested. 1. One of the best known Buddhist social networking sites is Tricyle online. 2. Facebook has become such a juggernaut that niche audiences have found a place to find a community of like minded people. 3. The Shambhala Sun Newspaper hosts a great site for Buddhist Social networking at the SunSpace Blog. 7. For online working and sharing, Ashoka is a great resource for Buddhist networking. 8. OnBuddhist is yet another popular Buddhist resource. An original layout design brings a refreshing look to social networking with soft colors and tones. 9. Buddhist Passions for some more in depth thoughts and idea collaboration. Grabbing headlines help sort out topics of interest for visitors. 10. E-Sangha is another community forum for posting on Buddhist topics. Pros are the wealth of poetry; cons are the lack of a whole lot of diverse content.
Topic title: Most Popular Social Media Apps: CHART
Topic covered: common social networks, social media certification, social media news websites, social media tools, social nets
