I've recently been hearing a lot about Pheed and how teens are flocking away from platforms like Facebook and Instagram and to newer more creative and versatile platforms like this. It's always worth checking out what those clever teens find interesting so I thought I would give Pheed a try. Here's a quick tutorial showing you round the basic features. Well I'm not really sure yet about Pheed. I did try uploading a video clip and I'm still waiting for it to appear, but there are some things I like about it. I like that it has the choice between video, image and audio. I also like the extended writing space of 420 characters. I do like the business model - Users who monetize their Pheed share the revenue with them - as it isn't dependent on advertising. What I'm not so sure about is its ability to unseat rivals like Facebook, Twitter and Instagram. You can upload images, but it has none of Instagram's filters to make them actually look nice. Okay, the teens like it at the moment, but how long can you sustain a business based on that? In the event you cherished this information in addition to you want to receive more details relating to Marketing Solved generously stop by our page. Pheed on my iPhone for a while and I'll see if it gets used or not. Let me know what you think. Are you likely to download Pheed? Are you already using it? What are your apps of preference for mobile blogging?
Through Facebook I learn who you are and what makes you tick.
But, through Facebook I learn what you look like, what you like to do on Sunday afternoon, who your favorite actors are, and where you love to eat. Through Facebook, I find out that your dog has been sick or your child won a top honor at school. Through Facebook I learn who you are and what makes you tick. 4. Social media is here to stay. The way we are communicating is in a revolutionary change and that change centers on social media. Traditional advertising and broadcast media must adapt to this new step-child. 5. Social media is forcing changes in marketing and sales. The way we discover, evaluate and purchase products and services is experiencing a major insurgency. Word of mouth purchases come not from the neighborhood pharmacist but from what our friends tell us on Facebook or what we hear on Twitter. 6. Ashton Kutcher taught us that the way we hear about news and events is also changing through the social media. The fact that CNN wants 1 million followers tells that a major network recognizes the power of a social networking tool like Twitter.
What are the things we do not know about social media? 1. Where is social media taking us? Where will we be in 5 years? No one has a clue. 2. Which media tools will survive? Is Twitter a passing fad? Will the little bird be eaten by the big cat, Google? MySpace is already on the decline. My hunch is that each of these tools will find the right niche. MySpace will survive for the very young. Twitter in some form will survive for instant message type communication world-wide. 3. How will social media affect advertising, public relations, marketing, and sales? My guess is that broadcast, intrusive advertising as we know it today, will not survive. For some products (not many) it will continue in some form. Social media adds a new component to the “marketing” mix. By doing so, traditional marketing efforts must adapt. Time will show us how and who will survive.
We now have Web 2.0 which means an interactive Web. It’s much more engaging to read a blog in which you can comment than to read a static website. For that reason blogs have soared in popularity. What will Web 3.0 or 2.5 or whatever look like? I’m sure there are some guru’s out there who can share what they see in their crystal balls. But, for most of us it remains a mystery. The challenge is to be ready. Two things we can count on: we are on the cusp and there’s more to come. As a communications expert, all this excites me. Social media provides new opportunities to communicate and to connect. The fun part is joining the party. What are you waiting for? Now that you know that you do know something about the social media, and you also know that no one knows what’s next, come join us! See you on Twitter. Author's Bio: Joan Curtis, EdD is founder of Total Communications Coaching where she specializes in helping smart, capable professionals move ahead in their careers by becoming skilled communicators. She has taught numerous workshops on presentation skills. She also provides personal coaching to empower people to be dynamic public speakers. She authored, Strategic Interviewing: Skills and Tactics for Savvy Executives. Join her virtual group, Speak Up for Success, and become a dynamic speaker in six weeks! You’ll get tips as well as group support that will propel your speaking success. Find out How Good You Are on the Podium by clicking on this free assessment. Please Register or Login to post new comment. What are Cryptocurrency Exchanges? How Difficult Is It To Become A Professional Archer?
The majority of these users are female, and they tend to be online 25% of their time.
Social media users grew by 121 million in a matter of months last year. With a whole host of potential customers out in cyberspace, the case is clear as to why your digital marketing campaign should be focusing on social networks. This should be the case even if your brand isn’t targetting millennials. Research has revealed that in fact so-called 'Generation X' (from ages 35-49) spend the most time on social networks, around 7 hours a week to be precise. The majority of these users are female, and they tend to be online 25% of their time. Because social networks are cross-cultural too, it can help increase the reach of your brand across borders too. According to a study by the Office of National Statistics (ONS), nearly one quarter of businesses say they use social media and blogging to “develop their business’ image or market products”. Indeed, 39% of users admit that they use networks like Facebook and Twitter to discover products and services, stating that this is an important reason for using a social network.
With such a large number of potential customers using social media, actively seeking new businesses to use, why would you not want to connect with them? Giving expert advice about the sector you work in can really help clients and customers see that you know your stuff. This is a great reason to start running a blog for your business. Despite the obvious benefits of blogging, ONS statistics have revealed that a only 42% of businesses currently run a blog. The industry that blogs the least is Transport and Storage, with a mere 21.7% of businesses in this sector blogging. According to our study, 77% of Twitter users feel more positive about a business when they have responded to their tweet. Using social networks to “obtain or respond to customers’ opinions, reviews or questions” was the principle reason for using social media for businesses in Accommodation or Food services. When questioned, 34% of consumers stated that they “might not choose to do business with a small business that had no social media presence”. Having social pages helps add legitimacy to your brand, especially if you garner lots of followers and support.
Indeed, 29% of users feel it is somewhat or very important to support their favourite brands online. So creating shareable content in the form of tweets and blog posts can help them do this, whilst broadening your reach and potential client base. When questioned, 3 out of 9 industries stated that one of the top 3 reasons they were on social networks was to “recruit employees”. In fact, 20.4% of businesses in Accommodation and Food Services recruit via social media and in Retail the figure stood at 10.5 %, making it the second most common industry to do this. Being on social media allows not only people to find out more about your brand, but it also helps you to discover more about potential clients or employees as well. Please enable JavaScript to view the comments powered by Disqus. Social MediaIn the past couple of years, a huge rise in Instagram users has been witnessed.
In June 2018, Instagram hit 1 billion monthly users, and this is unquestionably a huge volume. The reason seems to be the updated features, which has allured a large number of personal as well as business users. Social MediaInstagram is no longer a platform just for part time fun. It has opened a new way of marketer for businesses nowadays. On June 20, 2018, Instagram announced in an in-house event that it had reached 1 billion monthly active users after passing 800 million in September 2017 with 500 million daily users. Social MediaThe New Year brings with it an opportunity to grow and change. People resolve to kick bad habits or adopt healthier ones. Individuals may decide to stop smoking or start exercising. Others may develop a self-care regimen or determine to spend more time with loved ones. Social MediaIGTV stands for Instagram TV; it is a new app that goes alongside Instagram.
Social Media Expert
Basically, it gives a feature wherein users can watch and produce vertical videos, just like a video content same from a YouTube channel content. Another feature of the app is that they make a separate place where they show different videos posted by popular accounts and people you follow. Social MediaSocial Media has taken over the world, and your business is living under a rock if it still has not realized the potential of business promotion through social media for getting sales. The launch of platforms like Facebook and Instagram has changed the way businesses operate and draw out their strategies to promotes and connect with customers. Social MediaSocial media optimisation plays an important role in your internet search rankings. This is one of the things that is most often overlooked by many companies, even though doing this right can help increase your position within search rankings. Social MediaFacebook has a massive audience, experiencing nearly two billion active users monthly, and almost a billion users in a day. For small firms and businesses, there are only a handful number of megaphones as convenient and as secure like Facebook. Social MediaThe only way to hit the bull's eye in business promotion is to push the efforts in the area where most of the time your target audience is present. In the current time, Social Media is the powerful platform and the demographic where most of the time your targeted audience spends their time.
Perhaps everyone by now would be aware of the massive potential of social media.
Any smart marketer knows that the importance of digital marketing cannot be underestimated. With numerous platforms available on the internet, it has become highly necessary for businesses and companies to keep themselves up to speed on all the updates and developments taking place in this ever-expanding field. These developments are important indicators towards the direction where the landscape is heading in and includes significant changes taking place in social media marketing, online marketing and inbound marketing. Among the best forms of marketing out there are social media marketing, online marketing and inbound marketing. Pretty much every single successful site on the internet uses these forms of marketing in some way. Below, you can find these marketing strategies explained concisely, as well as some innovative methods that are used in their respective fields. Perhaps everyone by now would be aware of the massive potential of social media. Platforms such as Facebook, Instagram, and Twitter are the ideal ground for businesses to promote their agendas in the best way possible.
Social media marketing has allowed companies to monitor dynamic metrics and take advantage of changing social media trends. These metrics give companies the power to utilize search engines and let users' discover' their brands. Social media platforms are home to numerous popular influencers and personalities. This form of marketing is primarily reliant on the endorsements of leaders of social media to expand your marketing agenda. By reaching out to prominent bloggers and celebrities, it is easy to tailor your marketing strategies towards niche audiences. Instead of relying on brand statements, the public is a lot more likely to trust the word of an individual. When you take into consideration the mediums of communication used by influencers, such as video, audio, and photos, you have greater flexibility in designing suitable marketing plans. It wouldn’t be wise to ignore this form of marketing, as influencers have millions of followers spread across multiple platforms.
Current Social Media Sites
By combining SEO with social media, you get a potent form of marketing which seeks to tailor advertising down to the individual user level. By analyzing the pages and profiles visited by users, it is possible to show them relevant advertisements which are much better than designing a “one size fits all” solution. This way, users are a lot more likely to come across business offering the services or products they are looking for, without the hassle of manually combing through searches. With the introduction of smart speakers such as Amazon Alexa and Google Home, a new segment of marketing has opened up. In the past, Apple had introduced Siri in their iPhones as a smart assistant that provides search results based on verbal queries. Unlike traditional content, which needs to be written in a professional tone, verbal content can be far more informal. The number of voice searches is on the rise, which has led to major brands quickly adapting their marketing strategies towards it.
Social Media Advertising Agency
For instance, it is possible for someone to order pizza directly from Domino’s Pizza through a voice search using Alexa. Email marketing is among the best ways any business can directly get in touch with its potential customers. It is a great way to build brand recognition and image, particularly as the emails are being delivered straight to your targets' inboxes. Mostly Dissertation Services provider are reaching their customers directly via email marketing tactics. In layman terms, email marketing involves sending email messages to a screened list of emails which are specifically chosen based on predetermined criteria. These can include specific industries, age groups, geographical location, or any other criteria that your marketing strategy focuses on. Recently, email marketers have found success by combining Artificial Intelligence elements to expedite the delivery, analytics and reply systems. Instead of having a person sit behind the screen and sort through your emails, AI can generate instant reports and upgrade its working patterns on a much faster scale. Unlike the other forms of marketing listed above, the main focus of inbound marketing is to attract and engage with customers.
Social Networking Applications
In most cases, this involves interacting with potential customers through different marketing channels such as social media, content marketing and much more. By creating a memorable experience for people, it is possible to convert them from strangers to customers. The key aspect to remember here is to get in touch with a general audience, you can save money by targeting the right audience for your marketing agenda. Besides, direct engagements with your target audience are a great way to portray a trustworthy, reliable image. No one has the time to read through columns upon columns of text, and videos are a great way you can summarize your content. By using both live and recorded videos, it is possible to spread your marketing goals over a wide spectrum of outlets in a simple way. You can post promotional and informational videos based on hot topics to make sure that your content holds up and, in the most ideal condition, goes viral. Mobile and web platforms allow businesses to create unique and effective interactive content. A good example of interactive content is in the form of games.
Although they are well suited for mobile applications, web applications can also benefit from gamification of different features. For instance, a business can post a game featuring their brand mascot as a way to win coupons or avail free services. Games are also a great way to engage with younger audiences interactively. The game can be of a grinding nature, and can also incorporate referrals and codes for added bonuses. The examples mentioned above show you the power these marketing methods have. The world of digital marketing is expanding by the day, making it important for any business to employ suitable marketing strategies to avoid being left behind. In this respect, digital marketing is a process of continuous tweaking and analysis to ensure your short and long term profitability. Author's Bio: Scott Cox is a Marketing Expert involved in the digital marketing industry for more than a decade. Having experience in digital marketing department of diverse known companies, he has seen the evolution of the online marketing industry first hand and has been the recipient of numerous accolades. He has graduated with honors from the University of Chicago and is known for providing dissertation help to multiple students in need. Please Register or Login to post new comment. The best part about summer? Socializing. What’s the trick to tapping into referrals? Xugar - Content Marketing - Why Video is a Valuable Part of Digital Marketing!
Have your family, friends and community follow these tips to safely enjoy social media. Privacy and security settings exist for a reason: Learn about and use the privacy and security settings on social networks. They are there to help you control who sees what you post and manage your online experience in a positive way. Once posted, always posted: Protect your reputation on social networks. What you post online stays online. Think twice before posting pictures you wouldn’t want your parents or future employers to see. Recent research found that 70 percent of job recruiters rejected candidates based on information they found online. Your online reputation can be a good thing: Recent research also found that recruiters respond to a strong, positive personal brand online. So show your smarts, thoughtfulness and mastery of the environment. Keep personal info personal: Be cautious about how much personal information you provide on social networking sites. The more information you post, the easier it may be for a hacker or someone else to use that information to steal your identity, access your data or commit other crimes such as stalking.
Topic title: On Blogging And Social Media
Topic covered: it and social media, of social media, social net sites, to social media sites, top social media sites
