It occurs to me that there is a simpler reason for thinking that chemistry fails to supervene upon the physics of atoms, however, which does not involve the subtleties of quantum mechanics. This is the existence of isomers for various molecules. An isomer is a molecule with the same chemical composition as another but a different geometry and different chemical properties. From the facts about the constituent atoms we cannot infer uniquely what geometry a molecule consisting of these atoms will take. Instead, we need more information external to the physics of the atoms involved; we need an account of the path of interactions that the atoms took in "folding" into one isomer or the other. Therefore chemistry does not supervene upon the quantum-mechanical or physical properties of atoms alone. For example, the properties of the normal prion protein and its isomer, infectious prion protein, are not fixed by the constituent elements; the geometries associated with these two compounds result from other causal influences. The constituent elements are compatible with both non-equivalent expressions.
Current Social Media Platforms
The prion molecules do not supervene upon the properties of the constituent elements. The question of which isomer emerges is one of a contingent path dependent process. It is evident that this is not an argument that chemistry does not supervene upon physics more generally, since the history of interactions through which a given isomer emerges is itself a history of physical interactions. But it does appear to be a rock-solid refutation of the idea that molecules supervene upon the atoms of which they are constituted. Significantly, this example appears to have direct implications for the relation between social facts and individual actors. There has been much discussion of the question of multiple realizability -- that one higher-level structure may correspond to multiple underlying configurations of components and processes. But so far as I have been able to see, there has been no discussion of the converse possibility -- multiple higher-level structures corresponding to a single underlying configuration. And yet this is precisely what is the case in chemistry for isomers and in the hypothetical but plausible possibility sketched here for "social isomers". This is indeed the key finding of the discovery of path-dependencies in social outcomes.
Weaknesses: It may not be the best social networking platform for business.
Weaknesses: Once you start squashing your competitors, humans are prone to root against you. The clean, simple interface makes connecting with friends, family and business associates a piece of cake. Strengths: Ease-of-use and uncluttered environment. Weaknesses: Competition from other well-established social media platforms like Facebook. 5: This is a social networking platform that skews a little younger than LinkedIn. Members can play games, watch videos, flirt, give gifts or just hang out. Strengths: It’s a great alternative to MySpace and/or Facebook for the younger crowd. Weaknesses: It may not be the best social networking platform for business. Houseparty: This is the app that has replaced Meerkat, which imploded (see below). The press kit on their website is just a bunch of images — no information on adoption or future plans. Will they become relevant in light of Facebook Live? Want to Learn More About Digital Marketing? LinkedIn: This is the Grand Pooh-Bah of them all.
Bummer. These guys were the hero of SXSW a few years ago but imploded under all the pressure.
They’ve been around since 2003, which, in social media terms is also known as “since the beginning of time.” I think LinkedIn succeeds despite itself, but others may disagree. Strengths: Everybody’s on LinkedIn. Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information. Meerkat: Dead as a doornail. Bummer. These guys were the hero of SXSW a few years ago but imploded under all the pressure. Houseparty has risen out of the ashes, but I’m not sure it’s been widely adopted in the face of Facebook Live. MyLife: A clean, simple site that helps people connect with family, friends and other relationships. Over 750 million profiles. Strengths: The easy-to-use interface is one of the site’s great strengths. Perfect if you’re looking for an engaging, simple way to connect with old friends. Weaknesses: Not as widely adopted as some other sites. Ning: This site connects groups of people who are passionate about particular interests, topics or hobbies.
Co-Founded by Marc Andreessen, who helped launch Netscape. Strengths: Great for connecting with others who are interested in your area of expertise. Weaknesses: The user interface is so simple and uncluttered that getting started can be confusing. But once you’ve figured it out, it can be a good tool. Periscope: Like its close relative Meerkat, this new video sharing platform is taking the world by storm. Are you interested in using live video to share parts of your life with the world around you? If so, then Periscope is for you. Plaxo: Currently hosts address books for more than 40 million people. Helps people stay in touch with “Pulse,” which is a dashboard that lets you see what the people you know are sharing all over the web. Strengths: Graphical user interface makes it easy-to-use. Weaknesses: It’s not as widely adopted as some other platforms such as LinkedIn. Snapchat: Originally a sexting tool, Snapchat has evolved into a mainstream social media platform and, at one time, was the fastest-growing platform around. Things have slowed down a bit for Snapchat, but it’s still a formidable platform that will have a long shelf life. They currently define themselves as a “camera” company.
Strengths: Wide and loyal adoption among a specific segment of the population (those under age 35). Weaknesses: They’re trying to diversify into some highly questionable arenas (glasses? really?). Twitter: Despite President Trump’s seeming obsession with Twitter, I believe that the best days for this platform are behind it. They were never really able to monetize or expand the platform (although I’m sure the folks at Twitter would disagree). Keep using it, keep playing with it, but don’t expect it to replace Facebook any time soon. Strengths: Used by large segments of the population. Weaknesses: Can be a distraction, especially if you have Attention Deficit Disor … wow, look at that bird outside my window! XING: XING has more than 8 million subscribers worldwide. It has over 34,000 specialized groups and over 150,000 live networking events each year. Strengths: XING adds new developments to their platform on a regular basis. Weaknesses: Not as widely-adopted as some other platforms such as LinkedIn.
Social Media Search
Bing: Bing, Google, and Yahoo aren’t technically social media platforms, but they are tools that can be used to promote your product or service, so we’re including all three in this overview. The technique for using any search engine to promote your product or service is the same so you’ll want to optimize your website so that the search engines see it. By doing so, you’ll drive traffic to your website from the people doing searches on specific topics. Strengths: Bing uses “intelligent search” to make searches even more relevant for the user. Weaknesses: It’s fighting against Google, which is a tough battle. Blogging Platforms: These are tools that are used to create blogs. Some of them, like Blogger, Tumblr, Vox or Xanga are straightforward platforms that are great for people who want to do a simple blog about their vacation, their company or their family reunion. If you’re ready to create a more robust blog that adds a lot of SEO value for your website, you’ll want to use Joomla, Drupal, Typepad or WordPress.
These are the blogging platforms used by serious bloggers. Discussion Boards and Forums: Are you interested in creating an online forum where members of your community can engage with each other and offer each other advice? Then a discussion board or forum is for you. The best-known platforms for forums include Lefora, Zoho, Drupal, PhpBB, Vanila, JavaBB and vBulletin. Strengths: Forums are a great way to build a relationship with customers and prospects. Weaknesses: They require regular, ongoing time and energy to keep them running properly. Google: Google is technically not a social media platform, but can be used as a social tool to drive visits to your well-optimized website. Strengths: Ease-of-use and pervasiveness. Weaknesses: Are they spreading their brand across too many channels? Does this confuse people? Answer: Probably not, but we’re struggling to come up with any weakness for Google. They’re just so darn nice, it’s hard to figure out what they’re not good at. They’re even good at not being evil, you know? Flickr: This is a photo-sharing site that can be used to build awareness and drive traffic to your product pages.
Flickr to your website. Strengths: Flickr is easy-to-use and has a clean user-interface. Weaknesses: Photo-sharing sites are important, but they’re not the very first thing you’ll want to work on in your social media campaign. Howcast: Wouldn’t it be cool if there was a website where you could watch “How To” videos on the topic of your choice? Well, there is and it’s called Howcast. If you are you looking for more information on mooSocial look into the webpage. It’s an extremely worthy-competitor to YouTube. Strengths: A great place to upload high-quality content. Weaknesses: The default is still YouTube. Most people are conditioned to automatically type “YouTube” into their browser. Tunes: This is not the only podcasting site, but it’s the best-known and most popular. If you’re doing interviews with industry experts or if you’re creating mini-radio shows, iTunes is the place to be. Strengths: It’s a well-known, well-respected platform. Weaknesses: If you don’t create scintillating content, people won’t come back for more. MySpace: Ahhhhh, MySpace. They arguably started this whole social media thing to begin with. Today, MySpace is primarily used as a congregation point for younger people interested in pop culture. They’re evolving and seem to be finding a niche.
Strengths: A well-known social media platform that most everybody has visited at one time or another. Weaknesses: They’re not the ubiquitous social media platform they once were. Vimeo: Think of Vimeo as a high-end YouTube. It’s perfect for people interested in sharing their videos with a community of positive, encouraging creative professionals. Strengths: You gotta love a site that oozes upbeat, optimistic, life-affirming energy that Vimeo does. Weaknesses: It’s not a default site the way YouTube is, but that may change in the near future. Yahoo: Like Google and Bing, this is not technically a social media platform. But it is a tool that ultimately can drive traffic to your website. Be sure to optimize your website so that search engines like Yahoo can see it. Strengths: Yahoo is one of the workhorses of the search engine world, so it’s always a good idea to keep it on your radar screen.
Weaknesses: Is Yahoo a search engine? Perhaps it’s all of these things. And perhaps that’s not a weakness after all. YouTube: Of course, YouTube is one of the better-known platforms used to promote businesses. The key to YouTube is to keep the videos short and sweet. Make sure they solve the “what’s in it for me” equation. YouTube is perfect for “How To” videos, but it’s not a good place to upload the CEOs annual speech to shareholders. Strengths: YouTube is ubiquitous. Weaknesses: It’s a cluttered environment that can sometimes have some pretty racy videos on it. DashThis: This automated reporting tool is designed specifically for marketers to track and display their social media and web analytics KPIs. The reports are great for sharing with clients or marketing teams, and the tool is known for being simple to use, good-looking and for providing a legendary customer service. You can use the tool’s pre-built report templates or start one from scratch.
Plus, one great thing to note with this tool is that you can add data from multiple social platforms into a single report. Geckoboard: Geckoboard is also a tool to report your data, and it was created specifically to showcase your dashboard on a TV in your office. Your sales or HR team could use it to showcase their own monthly results, but you can use it to showcase social media data from your different marketing integrations. It’s pretty cool to see your data in real-time, like how many people visit your Facebook or Twitter page every day, for example. Tableau: Tableau is a BI analytics platform you can use to analyse your marketing data. It has the advantage of being very customizable, and you can add all the data you want in your dashboard (social, sales, web analytics, or others). However, you might need help from your IT specialist to do so. Agorapulse: This is a social media management tool run by my good friend Emeric Ernoult (who, because he is French, is undoubtedly on a kitesurfing vacation right now).
Emeric and his team have put together one of the fastest-growing social media management platforms on the planet. It’s highly intuitive and very robust. Check it out. And be sure to sign up for their blog, too. Buffer: This social media management tool allows you to schedule Tweets and Facebook updates quickly and easily from your web browser. It’s perfect for people not interested in using TweetDeck or HootSuite. Just sign up, install on your browser and the next time you’re at a web page you want to share, hit the Buffer button and schedule it for sometime in the future. Strengths: An easy way to schedule updates on Twitter and Facebook. Weaknesses: Other platforms offer the same functionality. Delicious: This is a social bookmarking service owned by Yahoo. When someone tags your article, video or blog post with a Delicious bookmark, it’s the equivalent of a “vote.” The more votes you get, the more visibility your content has on the Delicious website. Strengths: It’s everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.
HootSuite would be over-kill.
Digg: Similar to Delicious in that people vote for articles, videos and blog posts they like. If your content receives enough Diggs, it’s promoted to the front page for millions of visitors to see. Strengths: Like Delicious, Digg is everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen. HootSuite: This is a tool that allows you to manage multiple social media channels through one dashboard. If you have a company with more than one contributor to your social media program, HootSuite is a good solution. Strengths: A very easy-to-use interface. Simple set-up, yet still powerful. Weaknesses: If your social media program is no more extensive than updating a Twitter account, Best Social Media Management Software in 2019 then HootSuite would be over-kill. Instagram: A surprisingly fun photography app that’s sweeping the globe. Install Instagram on your smartphone and, next time you take a photo, use it to enhance, stylize and share the photo with others in your network.
Strengths: A fun, easy-to-use app. Weaknesses: Other apps provide a similar experience. LocalVox: This is a social media dashboard that’s similar to HootSuite and TweetDeck. It’s perfect for people who are interested in drilling down a little deeper than either HootSuite or TweetDeck allow you to do. You wouldn’t want to use LocalVox in addition to the others, but instead of. If you need a more in-depth experience, LocalVox may be just what you need. Likeable Hub: This is a social media management and sharing platform created by my friend Dave Kerpen. You can access it via your desktop, or with an easy to use mobile app, so using it is a snap. Likeable Hub provides content creation, content scheduling, Facebook advertising (and amplification), website creation, analytics, and social listening tools. Overall, it’s a rock solid platform that’s perfect for busy professionals. Path: A location-based social sharing app that allows you to share photos, memories, music, thoughts and other moments with friends in your social media circle.
Social Media Platforms
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Topic title: Six Things You Must Know About Cool New Social Media Sites
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