Learning the skills of social marketing is an important tool in your network marketing business. When you work for someone else, much of that is done for you. However, when you have your own network marketing business or any home based business for that matter, the challenge of meeting those social marketing needs will be all yours. Building your business with social marketing is more than just learning how to deal with people. It is a process of learning to offer value before expecting something in return. Until recently, a traditional network marketing business was built by following leads, finding prospects, cold calling, doing follow up visits and pretty much anything else your upline suggested. Most home businesses are built much the same. For your business to succeed you need to have a source of contacts. Finding that source is extremely time consuming. Unfortunately, even if you do everything right - even if you invest hours upon hours promoting your business, your prospects are probably half-hearted at best. The average person can - with a click - access information that includes the negative as well as the positive.
Social Media 101
Much of this information is opinion based and not necessarily reliable - making it even more difficult to reach your target audience. Like everything else, technology is pushing for a change in how you build your business. Now, I'm not saying the old business model doesn't work anymore - because I know people who are still doing just fine with it. I'm saying that time is at a premium in today's world. Have you noticed that families are noticeably busier than they were, say - even 20 years ago? There is so much competition in every area of family life that the average family simply doesn't have any time left. They do, however, still need that extra income. The most common option is still - to set up a home based business. With no travel time, they have the distinct advantage of being able to stay home where they can invest a few hours here and there.
But, those few hours rarely show enough profit to make a difference. And who wants to add yet one more thing to an already packed schedule with little to show for it? Ideally, they need a way to leverage their time by setting up a business using Social Marketing. I first learned about Social Marketing when I enrolled in Renegade University where I began learning about things like blogs, articles, journals, video, bookmarking and social sites. Another thing that was impressed upon us over and over again was this statement: Offer value first - before expecting anything in return. I drove by a flower market on the way home today. On the large billboard outside, they announced the random name of one person from our community. Every week there is a new name drawn. That person only needed to stop by the store to receive a free dozen roses: no purchase, no entry, no strings attached. What a marketing plan! Give value before expecting anything in return. Do you think any of those people ever return to purchase flowers? My husband has a piano business. Many times he has offered valuable information to someone looking to purchase a piano or offered his expert opinion on whether or not to fix or restore a piano. Do they always return to buy from him? Not always. But, he knows that he has offered them honest value up front. They are then free to consider the information and draw their own conclusions. Again: value before return. That is the principle taught at Renegade University. Always offer value before expecting anything in return. Building your business on the internet with Social Marketing offers so much more than just business tools. It will teach you to offer what people want - and how they want it.
To 10 Social Networking Sites
There are only customers to lose by writing statements that may or may not align with your customer’s beliefs on a given political subject. Steer clear of polarizing statements not only of the political genre, but those that deal with sexuality, religion, music, money, and nearly anything else someone can hold convictions about. If you sell chocolate, everything that comes from your Facebook and Twitter account should have something to do with chocolate, period. More than likely the biggest blunder an organization can make when it comes to managing their social networks is letting them sit idle. A certain family member continues to send detailed accounts of her overseas exploits at farfetched destinations, often involving great food, nice cars, and a beach front hotel room. These emails are deleted promptly, and often end up purposely hitting the digital trash can before they are ever read. If your company always makes updates about how much money it makes, or how luxurious its products are, it will turn off a major segment of your buyers.
In the post-recessionary economy people buy quality, not luxury. Further, people enjoy reading about what they can relate to, and if you are constantly on an online tangent about the thread count of the sheets at your company retreat, you won’t win too many lifetime customers in the process. Really, your company loves all the customers it deals with each day, even the ones that tell them to shove it where the sun doesn’t shine? Today, more than ever before, companies online are putting up an uber-friendly facade that often comes across as fake. While it is imperative to follow the above rules regarding bragging and polarizing your followers and fans, it is at the same time important to be authentic online. It is in fact, of the utmost importance to convey a real personality online. A client of ours, name withheld for many reasons, asked us to create a twenty something energy drink guzzling South Park like persona to help market his digital storage platform. This was a genius idea that crystallized the concept of offering an authentic user experience on Facebook and Twitter.
Any New Social Media Sites
When a customer, visitor, or anyone else stumbles upon our client’s pages, by reading a single post they get a great idea of who they are dealing with. This persona is entertaining, intelligent, savvy, and most of all a unique brand ambassador. He’s not always nice, and he doesn’t always say the right things, but he is real, and this client earns new business from his online exploits. The same can’t be said for every company that acts like an online butler all day on Facebook and Twitter. We get it; you are in business because you know more than we do about whatever it is you sell. So get it out of the way, and then move on to a greater focus on what your customers want from you. People want to be heard on social networks, not lectured to about your expertise all the time. Credibility statements are great, but make sure to more than counterbalance them with genuine outreach to find out what it is the people on Facebook and Twitter really want from you. So there you have it, five easy ways to become mediocre on social networks overnight, avoid them and flourish to new heights as a savvy online company.
Should social media marketing be a focus area for your marketing strategy in 2019?
Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media platforms are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos. But the question is, is it worth investing in social media for your business? Should social media marketing be a focus area for your marketing strategy in 2019? The answer depends on your customers, but in no way should social media marketing be ignored.
With popular social media platforms growing in terms of size, each platform has a unique audience. If you cater your content toward the audience of the social media platform, you’ll be successful. Let’s take a look at the top social media statistics for 2019, and how they can help shape your year ahead. The usage of social media around the world is ever-increasing. It’s without a doubt one of the most popular online activities that users engage in. Social media statistics from 2019 show that there are 3.2 billion social media users worldwide, and this number is only growing. One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are. Most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs.
With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. Gen X, on the other hand, are more likely to be using tablets. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms.
Best Social Media Marketing Companies
Understanding this social media statistic will help determine which platform could be of most use when marketing to your target market. In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable. As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. Brands are riding the wave of social media marketing. Brands are continuing to include social media in their marketing strategy - and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.
Social media is growing in terms of its reach and impact, and this statistic is here to show just that. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market is using most often and how to make the most out of it. At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages.
Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. Stories are a big deal on Instagram. They let you share the moments of your day, without saving them to your profile. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience. The demand for mobile-friendly content across social media is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile.
People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind. As you can see from these social media marketing statistics, different platforms can serve different purposes. You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. 1. 2 billion social media users worldwide. 2. Facebook is the most popular social media platform. 3. 90.4% of Millennials, 77.5% of Generation X, 7 Social Media Tools For Small and 48.2% of Baby Boomers are active social media users. 4. Users spend an average of 2 hours and 22 minutes per day on social networks and messaging. 5. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. 6. 54% of social browsers use social media to research products. 7. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. 8. 49% of consumers depend on influencer recommendations on social media. 9. 500 million daily active Instagram stories are uploaded worldwide. 10. 91% of all social media users access social channels via mobile devices. Want to Learn More? Is there anything else you’d like to know about social media statistics and wish was included in this article? Let us know in the comments below! Maryam Mohsin is a Content Writer at Oberlo. She is devoted to ecommerce and dropshipping, and loves to help entrepreneurs with everything they need to know to build their own business.
3. Keyword suggestion engine will help you find relevant keywords in order to use in your campaign.
Yahoo has been providing series of enhancements that facilitates both the customers and advertisers. New yahoo search marketing desktop will be very useful for you, if you want to do bunch of work in a very less amount of time. Yahoo search marketing desktop is a free tool which allows you to run more than one advertising campaign at a time. Now, it takes few seconds to switch between multiple campaigns, ad groups, ads, keywords and modify them at the same time. If you are unsure of your work, you can also undo the selected changes without any serious harm done. 1. It allows mass editing to the settings such as, match types, status and budgets; increase or decrease keyword bids and transfers your view of keywords, ads group, and campaigns to excel. 2. It will take only one simple step to bring in your third party campaign information. 3. Keyword suggestion engine will help you find relevant keywords in order to use in your campaign. You will also be provided with the URL-based keyword suggestions to increase the relevancy of the keywords. 4. With Yahoo search marketing desktop, you can hunt for particular campaigns, keywords, ads and ad groups in your account; also, you can find and change text in keywords, campaigns, ad groups and ads. 5. Lastly, you can recover status and figures of your account’s impression, CTR, clicks, cost, ad eminent scores and other relevant information. If you find the preceding features helpful for your work then lose no time and start downloading free yahoo search marketing desktop today. Or, get yourself registered on webinar that will introduce you to this tool.
Ever wondered how other sectors are using social media, and whether you can steal a tip from the advertising or entertainment profession to boost your business? If you're in advertising you will have to bite the bullet on social media if you want to continue to offer a full range of marketing services to your clients. Some agencies have not figured out Web 1.0 let alone social media, and naturally feel that social media (controlled by the customer) is the antithesis of advertising. But good marketing today doesn't try to 'sell' the customer on something. It tries to help them buy it. Here's where social media is perfectly positioned to launch a brand, run crazy Facebook groups that hit a million Likes and use the tools internally to collaborate on projects. Advertising doesn't normally get into the realm of customer service or aftercare either. But social media enables you to keep in touch with customers, watch what other brands are doing and learn from it for future campaigns.
Topic title: Social Marketing Principle
Topic covered: create social networking site, latest social sites, networking sites, new social media technology, social media analytics
