Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. Below, we've listed 21 tips to transform your salon’s social media strategy. Social media posts should entice your customers to crave more interaction and communication. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information. Post facts, information or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.
Most Popular Social Networks
You should post pictures that your demographic will respond to and react to in a positive way. All pictures, captions or tweets should match the tone of your brand and be in line with your target age group. Before you post anything on social media, make sure it is something you feel your customer would want to talk about or be interested in. Salons should post content such as hair and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy to read format. Examples would be an intriguing photo with a simple caption, a short list of beauty tips, a fun beauty vine video or an infographic. These types of content are interactive and appealing to your target audience. Facebook provides the perfect way for you to share your services, post photos of your unique nail art or create contests or giveaways to promote brand loyalty and spread awareness of your brand. In today’s Facebook era, it is rare that you would find a customer who isn’t a member of the social media site.
Therefore, it is the perfect medium to communicate with customers. 1. Write relevant posts that engage consumers - Write posts that customers want to respond to and will enjoy giving their opinion on. An example of this would be to ask questions like “Summer has officially begun! What will be your summer hair cut of choice? ” This type of conversation starter is relevant, personalized, and something that majority of salon-goers would enjoy discussing. 2. Post pictures, and lots of them! One of the best ways businesses can use Facebook is as a visual medium. Your salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures or gorgeous bridal party hairstyles, pictures provide an outlet to show what you can do. 3. Treat your Facebook Page as a miniature website - When customers arrive on your Facebook page they should be able to find all of the information they may be looking for.
Use the various Facebook tabs to show your salon locations, services, photos and reviews. 4. Engage customers through Facebook contests and giveaways - In general, people love free stuff. 5. Provide Facebook Fans with exclusive deals - When Liking a business on Facebook, customers like to feel as though they’re getting something special in return. You can entice them to like you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to receive a gift with their next purchase. In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the specific Facebook Ad, as seen in the example below. By knowing that these offers are only to Facebook Fans, customers will want to follow your Page more closely and will likely tell their friends when they do score an exclusive deal. 6. Target your Ads - Use Facebook Ads to their full ability through targeting.
Ways Of Social Media Marketing
You may want to only target people located close to your salon, or those who like related Facebook Pages. An example would be those who like Aveda Canada who would likely want to try your nearby hair salon that uses Aveda products. With over 200 million users in just 4 years, Instagram is the newest member of the core social media family. Pictures are a great way to market your salon and show a wide variety of your work as well as fun, quirky photos that follow your brand’s theme. 1. Stay on trend - Use trending hashtags to draw more users to your Instagram profile and to find out about your salon. 2. Use geography to your advantage - Use hashtags to point out your location. That way future customers looking for a salon nearby may stumble upon your photo and your salon. Toronto, so that those looking for a haircut that day can locate your business quickly.
3. Use before and after pictures to showcase your stylists’ talent - Reviews and testimonials don’t need to just be a text post when it comes to social media. Use Instagram to show results in your salon. Before and after pictures show transformation and can grab users’ attention. 4. Be fun and quirky - Instagram users tend to be young and on trend, and enjoy fun, quirky posts in addition to just product or service-related posts. Once in a while a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand. 5. Do exclusive Instagram contests - One great aspect of Instagram is that you can have contests that involve user-generated content. Ontrendnailsalon and be entered to win your next manicure for free! ” These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag.
Social Media Market Research
If you have always wondered how to get more followers on Instagram, you will find out that a contest is one of the best solutions. 6. Post promotions on Instagram - Post promotional photos on Instagram so that customers are always aware of new things going on at your salon. 7. Provide incentives for Instagram word-of-mouth - Provide incentives for customers to upload a picture of what they had done at your salon such as “Have a new hairstyle or cut from Dropdead beauty salon that you just love? Twitter is a great way for your salon business to provide information, share interesting related articles or hold contests. 1. Use Twitter as an information source about your services - Post information about a specific service with a link to your website where customers can get more information. 2. Exclusive Twitter offers - Have exclusive offers through your Twitter account, just for Twitter Followers. This will provide incentives for people to follow your business on Twitter, build your following or create more loyalty among customers.
Name Some Social Networking Sites
3. Offers for Retweets - Twitter is a great platform for sharing as a simple Retweet from one of your Followers can generate you plenty of referrals. Offer incentives for Retweets such as “Chopped Hair Lounge is Vancouver’s newest trendy hair salon. 4. Provide Group Deals - Twitter is a very social medium for communicating with others, and Group Deals are a great way to gain Followers or engage with customers. Salons are also a social place where people go to relax, enjoy, and feel good about themselves, so Twitter is a great way to engage with multiple people at once. An example would be to offer “Come in this weekend with 2 or more girlfriends and receive 20% off each on manicures, pedicures or a colour change just by showing this tweet! 5. Use Twitter hashtags - Twitter is where hashtags were originally created, so use them on Twitter as well as Instagram. 6. Be a timely Tweeter - Think about when customers check their Twitter feeds and tweet accordingly. 7. Share Articles on Twitter Related to your Salon - Use Twitter to share articles or interesting facts or stories in relation to your hair, nail or beauty salon. Customers who are following you on Twitter are interested in what you have to say and likely want your advice when it comes to their beauty or hair care. These 21 tips and strategies will allow your salon to gain new customers, retain those customers through brand loyalty, and create an interactive relationship with Followers. Hopefully this post has introduced you to some new tactics and will help you utilize social media to its fullest ability for marketing your salon. Want to really boost your social media engagement? Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests & more.
Your first 50 members will set the tone for a new social network, so be careful who you choose. 3. As the host you need to lead the way. Set up your own profile so people can clearly identify who you are and what your message is all about. If you have a brand or unique point of view, make it known right up front. You need to show people how to chat, add photos, videos or create their own blogs by doing it yourself first or providing training videos. 4. Get the word out by linking your social network to your blog or website. Include your URL in your signature on blogs and your social forums such as Facebook, YouTube and Twitter. You can also advertise on other websites geared to the same interests or begin a pay-per-click campaign. If you find someone that understands search engine optimization well, make them a friend real fast - you're going to need their services. 5. Turn up the music. People want to be where the action is so start new discussions, add new posts, photos and new videos on your network often. Ask your first 50 members to help you promote this new material as much as you can. A great social network distinguishes itself with quality content that women feel compelled to share with their friends. Once you plan, build and promote the party, you have to keep the excitement going. Then provide women with the ability to communicate with each other via chat rooms, instant messaging and email so they can easily share ideas, events and interests with each other. Before you know it, the party is out of control! Please Register or Login to post new comment. A Few Tips to Maintain the Divine Taste of Wine? What if you felt inspired to Be More Generous?
Millennials and Gen X are more likely to share content on Facebook.
In the past year, a lot changed in the world social media marketing - Instagram climbed up the popularity ladder and Facebook made tweaks to its algorithm. Usage - These numbers tell you about how people are accessing and using the particular social platform. Engagement - These numbers tell you about the kind of content users are engaging with on a social platform and also how and where they’re engaging with brands. Ads - These numbers talk about the amount brands are investing in ads, their returns and the kind of response ads receive on these platforms. Top brands - Brands which have nailed social media marketing on these platforms and are now considered touchstones for marketers. Millennials and Gen X are more likely to share content on Facebook. Women make for 52% of Facebook users. Men make for 48% of Facebook users. 90 million users access their Facebook accounts with desktop - every month.
91.3% of users follow brands on Facebook.
Those using desktop to access Facebook spend an average of 2.5 seconds with each piece of content. 179 million users access their Facebook accounts on smartphones - every month. On average, Facebook generates more than 8 billion daily views of video content. More than 100 million video hours are watched per day on Facebook. Videos are shared an average of 89.5 times more than other content on Facebook, making them the most shared type of content on the site. 85% of Facebook users consume video content with the sound off. 32% of people regularly engage with Facebook Pages, leaving more than 5 billion comments on Facebook Pages each month. 48% of B2B technology buyers use Facebook for ‘general education’. 48% of B2B technology buyers refer to Facebook as they make ‘final decisions’. 91.3% of users follow brands on Facebook. 39% of users say they’ll follow a Facebook Page in order to receive a special offer.
Facebook has a total of 80 million Pages for Small and Medium Businesses (SMBs). 8% of social media marketers worldwide say Facebook produced the best ROI for them. 32% of influencers say Facebook is the best social media platform for influencer marketing. 9% of online consumers turn to Facebook for holiday shopping ideas. The average click-through rate (CTR) in Facebook ads across all industries is .90%. The industry with the highest click-through rate (1.61%) on Facebook is the legal industry. The industry with the lowest click-through rate (0.47%) is the employment and job training industry. 3.77) on Facebook is the finance and insurance industry. 0.45) is the apparel industry. Images account for 75% to 90% of Facebook Ad performance. A whopping 93% of social media advertisers are using Facebook Ads. The average cost per ad on Facebook increased 17% in 2018’s Q2. Nike Football’s (Soccer) Facebook Page has 45 million likes. PlayStation’s Facebook Page has 38.5 million likes. Pepsi’s Facebook Page has 37.5 million likes. Everyday Instagrammers upload an average of 95 million photos. Posting a video on Instagram at 9 p.m. More than 200 million Instagrammers visit at least one business profile daily. User-generated content has a 4.5% higher conversion rate on Instagram. Two-thirds of today’s pins are either from brands or are discernible products. About half of the active users who have noticed promoted pins on Pinterest have clicked on them to get more information. Advertising on Twitter is 6 times more expensive than on Facebook . 67% users said Twitter promoted videos were not intrusive. So, how are you planning to use these statistics to your advantage in 2019? Let me know in the comments below.
Social Media Marketingis the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. Advermaxmedia creates and leads powerful social media campaigns that will intelligently rocket your traffic, promote your brand and grow leads and sales. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. Social media marketing, or SMM, is a form of online promotion that implements various social networking networks in order to achieve promotion communication and branding goals. Social online promotion primarily covers activities involving social sharing of content, videos, and images for promotion purposes. At advermaxmedia, we’ve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.
We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform. Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook competitor, and it promotes the same fun, casual atmosphere. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. For more information visit the site Social Media Games Development.
So that’s why it’s critical that you know how to protect yourself when using these sites.
With the prevalence of mobile devices, more than ever, it’s easy for us to share our lives with the world. And yes, social networks are all about staying in touch with friends and family, and sharing events in your life, Social Media Web Sites but perhaps it’s too easy to share information? With just a few clicks, posts and messages, you could give away enough personal information to compromise your privacy and even open yourself up to identity theft. So that’s why it’s critical that you know how to protect yourself when using these sites. Remember the Internet is permanent: Assume that once you put information on the site, it stays there forever. Even if you delete the account, you don’t know if someone has already printed/copied your text or photos off of it. Be selective when accepting a friend: Do you really know that their profile is real and not fake? Only “friend” people you know in the real world. Exercise caution when clicking on links: Even if they’re from friends.
Hackers prey on social networks because you are more likely to click on something from your friends. Also be wary of offers with the word “free” in them, or ones that sound too good to be true, as they usually are. Manage your privacy settings: Make sure that you are only sharing information with friends and family and check them regularly in case there are any changes. Be aware of the fact that the information you share on one social network may be linked to another: For instance, a photo you post to Twitter may automatically post to your Facebook profile. Don’t reveal personal information: Be suspicious of anyone who asks for your personal information online and never share your home address, phone number, Social Security number, or other personal identifying information. Turn off the GPS function on your smartphone camera: If you plan to share images online, make sure that you turn off the GPS on your device to keep your exact location private. Don’t enable auto login: Make sure that you don’t have your apps set to automatically log you in and that you don’t have your computer’s browser “remember” your login and password. That way if someone does get access to your devices, they can’t automatically access your social sites. Change your passwords frequently: Choose hard-to-guess passwords that are at least eight characters long and a combination of letters, numbers, and symbols, and change them regularly. Also make sure you use different passwords for each account. Close old accounts that you don’t use anymore: Don’t risk leaving personal data in an old account, such as a MySpace page you haven’t used in years, or on an online dating site you no longer need. Instead, close the accounts you don’t use and delete as much personal information from them as possible.
Topic title: Social Media Marketing For Salons
Topic covered: search and social media marketing, social media information, social media magazine article, social news, who is on social media
