English and Arabic are the most commonly used languages on social media platforms used by 48% and 45% of social media users. It clearly reveals that Middle East population is becoming more active on social platforms whether it is for personal use or for business purpose. For personal use, social media helps sharing information, interests, and staying in contact with far off friends and family. It connects people crossing the global boundaries. For business purpose, social media channels help startups and established brands in building repute, brand loyalty, tackling customers’ concerns, and beating the competition. An influential website design, having social media links help users in sharing the business with their contacts. Products get recommendations from social channels and stats reveal that buying decisions are mostly influenced by different social platforms. 46%, Instagram 14%, and LinkedIn 6%, so result-oriented social media engagement is as important for a business here as professional website design or web development services are.
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Strategizing Social Media For Businesses In Middle East: Food For Thought! It is true that for any new online business in Middle East, a passionate team of Dubai Web Design experts is needed. Social media is usually ignored from planning to implementation of the business strategies, which ultimately results in unexpected results. How can we meet or cross expectations by ignoring 88% of social media users in Middle East? Having a strong corporate presence over social media channels is integral to success. The benefits gained from social media channels include brand awareness, business transparency, accountability, and strengthened relationships with key stakeholders. There are risks as well. Deloitte revealed a study last year, in which executives of top 300 companies considered social media engagement, the most risk factor for website repute. A single wrong message, poor interaction with customers or prospects, or negative comments can collapse the building. Before adopting any particular global trend of social media, better to tailor that for specific business needs, considering cultural and demographic factors of Middle East. As businesses here move on relationship-based culture, so being on social channels does not mean losing personal contacts. Actual persons should run all of the social media accounts. Better to adopt platforms supporting videos in which real company representatives communicate directly with the target audiences. 30% of the Middle East’s population ranges between 15-29 years of age, accumulating 100 million of the total population. So, any business here cannot dare to ignore such a large target audience, the common users of social media. Engage with them in an effective manner. Start activities or contests at social channels that could appeal them. Here is given an interesting Infographic carrying stats and trends about social media usage in Middle East. Know and use them while formulating your business strategies.
9. Community: One thing that a social media must have is a community. Community is formed by building good relation with the others. More the users are attached towards your site; more are the chances for your social media community to prosper. 10. Connectedness: Your social media should also have useful videos, articles or online blogs to develop connectivity. 11. Sharing: Once you have established your social media presence, you should connect with social media users either through face book, twitter and LinkedIn and participate in discussion forums to know how they feel about social media marketing. It’s a good idea to attend conferences on social media to generate some ideas for your social media network. 12. Updating the social network You should keep on updating your social media to progress along with your competitors. You can post an interesting fact, an article or a blog to keep users stay towards your social network. 13. Where does social media fit? Social media fits into the marketing channels such that what you want to communicate about your services with the users and how well you use those channels to communicate effectively with the users. 14. Success or Failure: If your social media is good enough to develop strong customer relationship and able to generate large revenues for your social media; it means your social media network is a success. Positive comments and reviews about your social media ensure success while improper plan of action to run your social media will definitely result in a failure. 15. Spend more on social media: It’s a wiser thinking to spend more dollars to promote your social media network rather spending money on other advertisements. It gives you a slight assurance regarding the stability of your network.
Social Network Company
Facebook always feels a bit challenging to me. Their rules are published nowhere you can find easily and most are pretty indecipherable. Often you won't know you've broken one, until you get slapped. Yet, it is the largest social network globally and you certainly don't want to ignore it. Now, if you are using it strictly for family and friends and catching up with old flames and older relatives, stop reading now. This isn't for you. On the other hand, when you want to move business forward, keeping your friends clean on Facebook does matter. The biggest task you can tackle is to get all of your friends into appropriate lists. This will give you awesome leverage when you create an event and want to invite a selected group. Without this, you are stuck going friend to friend and when you have several hundred or a couple of thousand, this is a major time zapper and ineffective. So do your work upfront. Before you accept anyone as a friend, check them out, which list can you tag them to (that you've created). Yes, you can put a friend on more than one list, great flexibility.
The key is to get them onto at least one list that is relevant and pertinent. Oh and while you are at it, when you are doing this, it is likely you are having to go to many of the profiles as you may not know the person well. Take a minute and write something warm and friendly on their wall. This will boost your visibility and show them you truly care. You do care, don't you? I'm giving you an out. This whole idea may overwhelm you. You can establish criteria for friends to be tagged on specific lists and hand the task off to a VA (Virtual Assistant). You can also script (you'd be surprised how many do this and no one knows it) a series of messages that your VA can post on friends walls. While I encourage you to do this personally, I am well aware that you may be already stretched thin but do care and want your peeps to know that. Social networking can be fun; it can also be a lot of work and time. I share time saving tips to drive your business forward. Next week is LinkedIN, and it will be on my blog! I work with small biz owners and entrepreneurs to drive your business forward! Please Register or Login to post new comment. How To Make Your Instagram Profile Popular? How to Build Your Social Media Marketing Strategy? Whose Beliefs Are You Believing? Can Team Building Increase Productivity in a Recession?
The target companies under this segment are social networking sites in China. We try to cover both major and some niche social networking sites in this list for consideration of partnership and acquisition. 51 is jointly invested by Sequoia Capital, SIG Asia Investments (SAI), Giant Interactive, Intel Capital, Redpoint Ventures and other renowned international enterprises and venture funds. 51 is committed to offer its users stable services to store their personal data such as photo and blogs, and to provide facilities to let them easily communicate to each other. As of June 2009, 51 has over 160 million register users, 25 Social Networking Sites Social Apps among them 38.5 million login at least once a month. These users generate about 300 million page view per day. These users generate about 350 million page view per day, upload over 10 million photos and write over 3 million blogs per day. In 2007, raised USD 15 million from Intel Capital, Redpoint, Sequoia and SIG.
The Renren Network, formerly known as Xiaonei Network is a Chinese social networking site with an interface similar to that of Facebook. It is popular among college students in China. According to Xiaonei, as of July 2008, Xiaonei was “China’s largest online community website among universities” with more than 22 million active users and an estimated 40 million users who have registered their real names. Thus, Xiaonei is widely considered to be the most powerful student social network service in Mainland China, especially among university students. In March 2008, Xiaonei started its WAP version, which users can get access to through mobile phones. Female users are slightly bigger than male users. Kaixinwang (Kaixin001) is a China-based, Facebook-clone social networking site. Kaixin allows for photo uploading, a blogging and micro-blogging platform, music sharing, and a 1G online hard drive. Since launching in 2008, Kaixin001 has achieved instant success, in 2009, Kaixin001 registered users has reached 40 million, the traffic rank of Kaixin001 on alexa and chinarank are among top 2 of all social networking site in China.
It is also seeking a public apology, said Li Yunde, the plaintiff’s lawyer.
The largest user group of kaixin001 is between 25 to 34 years old. Kaixin001 is more popular among educated users group. Male users are slightly more than female user. It is also seeking a public apology, said Li Yunde, the plaintiff’s lawyer. Oak Pacific Interactive published an announcement this morning. Ericsson (NASDAQ:ERIC) and Kaixin001, the largest and fastest-growing social networking site in China, are joining forces with a three-year partnership to develop innovative mobile applications that will help millions of users access the site wherever and whenever they want. Launched in March 2008, Kaixin001 already has more than 50 million subscribers in China and among Chinese speakers across the world, and is attracting about 200,000 new registrations a day. Ericsson and Kaixin001 will bring new applications that will allow users to manage their virtual space, interact with friends and stay updated on their online communities, all via their mobile devices - anytime, anywhere.
Future services could include real-time uploading of photos and videos from mobile phones, SMS alerts on a favorite celebrity’s activities, and location-based services, such as checking if friends are nearby. ChinaRen is the largest online alumni club in China with over 77 million registered users. As in other Asian societies, Chinese people hold strong ties of friendship and loyalty with their fellow alumni, who form the basis of their relationship networks for their career development. ChinaRen has created the critical mass and user loyalty to the ChinaRen alumni community that are key to its lasting recognition as the leading Alumni Club among the Internet user population in China. Chinaren is popular among both well-educated and under-educated users group. The former ChinaRen stockholders will be granted registration rights, Social Media Advertising 101 but have agreed not to sell any of their shares for 180 days after the closing of the acquisition. 30 million to be booked as intangibles resulting from the acquisition. The combined company continues to attract new users to its web sites at a rapid pace. Since the initial announcement of the acquisition agreement on September 14, page views of the combined web sites have grown from 44 million to 64 million as of this release. The registered user base has increased from 7.8 million to 9.2 million as of this release.
Social media is making a lot of waves these days. In case you are still wondering about what the fuss is all about, here are the top advantages or benefits of social media to your business, and to you as an individual. Most people all over the world are all over the social media sites such as Facebook, YouTube and Twitter. Making your brand name known across these networks is a fast developing method of creating awareness and to establish your brand identity. Make interesting and highly entertaining YouTube videos that your audience would be eager to share. Also, creating entertaining online community that would be enticing and interesting for your customers to visit (using Twitter or Facebook) will increase your brand popularity. These are benefits/strategies to increase traffic to your websites and also to generate leads. Social media networks such as Facebook and Twitter are great places to spy your competitors and to know what they are up to; this way, you can come up with a better strategy to outdo them.
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Facebook and other top social media networks are great places to advertise your products for free; however, you must not pitch sales tone to avoid irritating your friends/follower who are in the social network solely to ‘friend’ and ‘share’. Incorporate entertainment onto your ads and use engaging questions to get them to respond. You will generate customers this way, without being outright with your ads. Once you get your brand name running on a social media network, you are already on a fast track towards getting attention of people to your offerings (your products and/or services). Accompany your brand with online promotion to the benefit of members of your community. Then watch how your sales will skyrocket. You can achieve this by communicating with your customers on a personal level; this way, they will feel at home, as though they are relating to a friend rather than a company. This is a fast way to build customer loyalty and trust. Also, they will be willing to refer your business to others. Social media platforms would enable you to know the view of your audience concerning your offerings or business. If they criticize your business or offerings, take a deeper look at what they are trying to point out, especially if more than one person is saying the same thing. This will help you to know what aspect of your product or business to enhance. The list of benefits that social media platforms offer a business is simply inexhaustible! If you have not established your brand on Facebook, Twitter and other social media platforms, start right away. Please Register or Login to post new comment. What are Cryptocurrency Exchanges? How Difficult Is It To Become A Professional Archer?
How often should you post on Twitter? Socialbakers analyzed 11 thousand tweets from big brands and concluded that there was a dropoff in engagement after the third tweet posted per day. In fact, after three tweets, each additional tweet barely moved the needle on total engagement. However, Track Social only looked at Retweets, not other measures of engagement. There’s not that much difference in total engagement between tweeting 4-5 times per day and tweeting 11-15 times per day. So if you want to maximize your ROI, you’ll get a bigger bang for your buck posting in the 4-5 times per day range. How often should you post on Facebook? Before I give you the data for Facebook, I want to lead with one caveat. As you may know, Facebook has tweaked their news feed quite a bit over the past few years. One constant across all of these tweaks has been a decrease in organic reach for Facebook pages.
Some of the data I’ll talk about comes from before those tweaks were made. So as with any marketing data you see on the Internet, treat it as a starting point, not gospel. For pages with fewer than 10,000 followers, pages got the highest engagement when they posted one or fewer posts per day. 60% fewer clicks per post. For pages with more than 10,000 followers, brands received the most clicks per post when posting between 1-2 times per day (that is, 31-60 times per month). So if you want to keep your clicks per post high, don’t bombard your visitors with multiple posts per day. Data from Track Social backs up HubSpot’s benchmarks. Track Social found that there was a significant drop off from a page’s first post to its second post. On average, the second post only got 57% of the likes and 78% of the comments per post.
Big brands know this data, which is why they only post once per day on average according to a study from Socialbakers. While big brands posted infrequently, media companies like the New York Times, BBC, and others posted much more, averaging about seven posts per day. How often should you post on Instagram? Takeaway: The average for big brands is 1.5 posts per day. But as long as you’re posting quality content, you can exceed that without a drop in engagement. Compared to Twitter and Facebook, there’s not as much data on optimal Instagram posting frequency. Union Metrics published a whitepaper based on data from looking at 55 brands on Instagram. They found that the average brand posted 1.5 times per day. So is it optimal to post 1.5 times per day? So as long as you’re releasing quality material to a cultivated audience, there’s no published negative effect to posting multiple times per day.
Anecdotally, Foundr Mag built a massively successful Instagram following on the back of posting “every three to four hours.” Best of all, most of this growth was with easy-to-create quote images. How often should you post on Pinterest? Takeaway: Post somewhere in the range of 3 pins per day for optimal traffic. According to a survey of 200 marketers from Piqora (formerly Pinfluencer), most of the brands surveyed posted between “a few a week” and 3-10x a day with similar levels of success. While some brands pinned more than 10 times per day, fewer of those brands stated that their traffic was “absolutely blowing up.” So sticking under 10 pins per day led to faster growth. Similarly, unpublished internal research from DowSocial also points to pinning 3x per day as the optimal strategy. No matter how often you post, make sure to always optimize your images for Pinterest. How often should you post on LinkedIn?
Takeaway: Post once per day during the workweek. Thankfully, you don’t have to trust third-party data with LinkedIn. 60% of your audience on LinkedIn. That equals about one post per weekday, which makes sense given that the best time to post on LinkedIn is during business hours. When it comes to how often to post on social media, more is not always better. Pinterest and Instagram seem to do especially well with high frequency posting. But the marginal return from other social networks rapidly decreases as you increase your posting frequency. As always, I encourage you to test these insights for yourself. How often to post on social media still depends on your specific audience. What’s your posting frequency right now? Right in the sweet spot? We’re here to help you grow your professional network and improve your business’s social media presence, not only to sell you some WordPress plugins. Contact us and we would be glad to help.
Topic title: Social Media Usage In Middle East
Topic covered: good social media marketing, most popular social networks, social media content, social media programs, social networking sites ranking
