USA — Connexn.com, a new social media network, has recently been launched to bring revolutionary changes to the world of social media networking. The webmasters have confirmed that the new social site is now up and running and anybody can now join the new ‘social media revolution’ to step into a new era of networking. When asked about the ‘revolutionary’ quotient of their newly launched social site, the owners explained that their site can also be used by kids and pets, apart from adults. In fact, they have also claimed that the site can be a great platform for introducing kids to the world of social networking. “Some of the top social media sites of today have miserably failed in meeting expectations of all demographic groups. For example, kids, who haven’t reached the age of 13, need to give false information or play other tricks to do social networking. Kids can use our site to connect with their friends and playmates quite easily as we don’t restrict them from using our site. He also added, “Business owners who still do not have a website need not to worry about connecting with peers and prospects. Our site allows every user to create multiple accounts with one email address, just because we believe everyone has different personalities.
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The world of marketing has changed in a major way and social media has played a significant role in that transition. I’ll be the first to say that we are all better for it. Like a one-way SOS radio, traditional marketing meant broadcasting your message to as many people as you could afford to reach over blanket networks like radio and television. Then came the sitting, waiting, and hoping. Hoping that the search party on the other side—the consumer—picked up what you had been broadcasting. Hoping that it had influenced them enough to buy what you were selling. This was the only way and, for a long time, it worked. Along came the internet. Social media was soon to follow. To make a long story short, there has been a monumental shift in the way that we conduct our day-to-day lives. There are few places this shift had a more powerful influence than in communication and commerce.
Consumers buy in a new way, and businesses sell in a new way. Today marketing is more strategic, more effective, and in turn, cheaper. You’re also able to determine the digital marketing ROI, which makes the investment into social media much more valuable. Brands are specifically targeting their ideal buyer rather selecting a broad market to bombard with their message. These brands are building relationships with these ideal buyers through increasingly powerful marketing strategies that foster trust in their product or service. Speaking of trust—that most influential of emotions (when it comes to buying)—people used to believe advertisers when they made bold statements like, “our product is superior” or “it will provide you with this result.” This is no longer the case. These days, consumers simply do not trust advertisers. In order to garner a buyer’s trust, you must be willing to bear your (brand’s) soul. Thanks largely in part to social media, transparency is paramount in today’s marketing world.
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Trust comes along with the transparency of informative content that has the user’s best interest at heart. Content that’s backed up by peer reviews, which tell other consumers exactly what to expect from a brand. Social media vs. traditional media may be beginning to look like a no-brainer comparison, but we haven’t even gotten to the good stuff yet. Social media marketing is far less expensive. You’ll pay a fraction of the traditional media price to reach the same number of people (or more) and you’ll be reaching the audience you want. And we have the numbers to prove it…. The metric used in this assessment is Cost-Per-Thousand Impressions (CPM). Traditional media uses a cannon to fire it’s message hoping to hit anyone that will listen (read, watch, etc.). Social media has the ability to target with laser precision. Social media marketing allows you, if you so desire, to market strictly to women over 60 who live in Cleveland, are interested in skydiving, and were recently married. This may not exactly represent your ideal customer but it gives you an idea of how specific you can make your marketing.
Social media marketing uses content to cultivate trust over time. Traditional marketing forces an opinion on a buyer in hopes that it will take if repeated frequently enough. You can use social media marketing to give your ideal buyer an opportunity to learn everything they need to know about your product before they buy. It also gives you the opportunity to foster relationships with them by including them in special offers (coupons, limited runs, freebies, etc.). Social media marketing is a two-way street. You get the added bonus of hearing back from your customers. Do they prefer that your product function differently? Should it look a certain way? You can use social media to gauge interest in new geographic markets as well. Social media vs. traditional media. The results are in. Social beats out traditional across the board. Switching from traditional media to social media can be one of the most impactful things you decide to do for your business. Social media gives you multiple outlets to market your brand efficiently and effectively. You may find that you need a full-scale Facebook Ads strategy implemented and continually tested and optimized. Maybe you’re ready for expert-level content marketing. We’ll help you define your goals and implement the perfect strategy to make this your most profitable year to date. Request a Free Strategy Session today and take your first step toward a successful social media marketing transition.
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A normal week in the life of any social media manager would reveal that no 2 days - not even 2 hours - look the same. This is simply because not only should he or she deliver information and content to a large audience, but this position is also the look of the firm’s social presence. Therefore, it requires more than just a little attention and organization to details. Even devoting a small amount of effort and time each day to keep an engaged and active account is a huge investment for many businesses. And as new features and platforms pop up every day, it is essential to stay focused on your main goals. Fortunately, we are living in the golden era of social media automation tools that are exclusively designed to make your marketing life much easier. The most important benefit of this is definitely to save time. By smartly automating all manual tasks, it looks like you are naturally updating, when you are actually elsewhere. Check out our comprehensive guide on how to make marketing automation benefit your social media marketing strategy the most. What is social media marketing automation?
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As its name suggests, social media automation is basically a process of automating a part or all tasks and activities in your social media marketing with the help of specialized tools or apps. This might involve anything from recycling your evergreen content and automatically updating your Facebook posts to scheduling your tweets in an order. By using social media automation, you can ensure that your accounts can stay active without the need for manual posting and constant monitoring. What’s more, those helpful tools can reduce time and effort spent on marketing campaigns by taking over energy-consuming and repetitive tasks. The key to developing a strong profile on social media is the consistency. Many companies usually create up their account on social media sites such as Twitter or Facebook, but find it challenging to achieve consistency, one of the most important factors that decide whether audiences keep following a brand. As a result, they get little or no benefit from marketing plans on social media platforms.
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And using an automation tool is the most effective solution to this issue. Using automation tools can help you create more content and give a better control over your social accounts. Depending on the tools you use, it is easy to decide the form of content that is published, shared, the exact schedule, and the frequency. Also, you may monitor the engagement level that your brand is receiving and adjust the initial plan to get more retweets, shares or likes. Since marketing automation tools can help develop useful insight into the extent and nature of viewership or readership, you may also share content with more targeted groups of customers. More importantly, an automatic process is helpful in dealing with volume to allow you to upload more content on different accounts with ease. As said earlier, the biggest benefit of automating your marketing tasks is the amount of effort and time you can free up.
Always make sure that you leave enough room for some timely updates when planning posts or content in advance. Perhaps there might be an announcement concerning the new product launch that you want to make, or a piece of viral content or urgent news that you would like to share with the audiences. If you are planning to boost engagement on social media sites, it is essential to first know when the audiences are most active. Having your content posted in these periods will increase the chance of it being viewed and shared. An important thing to consider about this is the location of your customers, especially when they are located in different time zones. There are a few analytics tools that enable businesses to determine the performance of their content. Although the number of views is a great indicator of reach, there is little meaning in focusing on this metric if what you are aiming to gain more sales. Therefore, make sure to clarify which metrics are essential to your project regarding the business objectives. Using analytics tools will help you understand which tasks work, and which do not work for your company.
As a result, you can learn some valuable knowledge which could be used to boost your social media marketing strategy. Now we understand the benefits and important rules, let’s move on to some cool tasks you can perform with automation. Use apps: Nearly all social networking tools come with apps for browsers and smartphones, so you could control automation while traveling or commuting. Queue the tweets: Twitter could be a massive productivity drain. Therefore, avoid getting distractions by queuing the messages and tweets in advance. Also, you would reach more audiences on this platform by spreading the content over the course of several hours. Share posts and tweets: Sharing is caring! Use apps like Buffer to create and share a list of interesting topics across your network. With this tool, you could even pre-set a custom schedule for posting each day on each social network. Recycle the RSS feeds: When used moderately, you might pick up and repost the content by using auto-blogging.
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Consider an auto blog as the carrier of content: it will not post anything new, but it may automatically create relevant content and posts. Making use of automation tools is a great way to keep your content marketing strategy consistent as well as save a lot of time for other important tasks. For example, Content Suite from getNEXT support efficient marketing automation that can make itself the centre of all marketing efforts. You can save time and budget with this level marketing enablement. However, it is advisable to leave room for some real-time interactions and posts. This might keep your content from seeming robotic, and help break up the feeling of pre-scheduled posts. If used carefully and smartly, social media automation would be the missing puzzle piece in your business marketing strategy. Please enable JavaScript to view the comments powered by Disqus. MarketingBPO service providers are not traditional business entities. They have raised their level to provide support to others in accordance with the modern business requirements. MarketingIn this modern age, we observe that trends keep coming back and get the spotlight all over again, be it fashion or digital marketing services.
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Social networks have gone beyond simply offering a place for customers to build a solid presence in the online environment. To begin with, Facebook served to let individuals from all walks of life to establish a profile that many people can easily view to learn about them-everything from contact information, school background, and place of work. While the website continued to evolve, large and small business started to pay attention and look at the possible advantages of using social networking sites to get an advantage over their competitors and improve their overall performance. By making its own account, a business gains entry to countless Facebook subscribers who may or may not be active customers. They can give their shop contact information, describe their company philosophy, present new releases, services, or even special offers, and start a conversation with people-even those outside their target market. By making use of social media, agencies have an outstanding method of marketing online in a site where many people can easily talk with a simple click of a mouse button.
More than serving as a web-based venue to give out rewards, Facebook can be an excellent tool for gathering important customer suggestions and feedback. Facebook users are fast to write a remark remembering a store’s outstanding customer service or maybe criticising a product for giving small value for its selling price. Even without posting questions and surveys, businesses can find out customer responses on the website and actually improve or better their services and choices to serve the public much better. Using social media, businesses can build connection with their audience and use the Internet for productive marketing and promotion purposes. Social networking sites just like Facebook have evolved to become helpful tools for businesses across all areas. Simply by visiting the website, a company saves money and time in getting their name out on view and bringing in new business each day. Social media London based agency is one of the best and trusted agency when it comes to the online marketing world.
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Topic title: Social Media Vs. Traditional Media
Topic covered: about social networking websites, social media marketing pricing, social media news blog, social web, top 10 social media sites in the world
