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Wednesday, 13 November 2019

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The 10 Best Social Sites And How To Use Them

There is no doubt that social media marketing has taken the lead in online marketing strategies. Social media sites have exploded and continue to grow in number and popularity. If you own an online business, it can be very difficult to know where to begin in this extensive marketing arena. There are dozens and dozens of social sites and more popping up all the time. I have compiled a list of the ten best social sites with which to get you started. I have chosen these sites by my own professional opinion and by actual popularity. 1. Facebook - Facebook has an estimated 850 million users! This is the most popular social site and my favorite as well. Facebook is very versatile in what you can do with your page. Be sure to open a business account and also read the rules for businesses. Fill out your profile completely. Add images and videos to your page to make it more interesting and interactive.


2. Twitter - Twitter has 200 million estimated active users.

make a social networkVisit your page every day and post helpful information, links and resources. Answer all comments promptly. 2. Twitter - Twitter has 200 million estimated active users. I like Twitter because it is quick, easy and effective for marketing your business. You simply add tidbits of information, new product info, sales and/or specials, links, motivational quotes, etc. and tweet! Keep your tweets professional and beneficial to your followers. Don’t tweet things like what you’re having for dinner or what movie you just watched. Get involved with other tweeters and participate! 3. LinkedIn - LinkedIn now has over 150 million estimated users. The thing I like about LinkedIn is how you can participate in groups that interest you or will benefit your business. Join groups and be sure to participate in the discussions by offering real and helpful information and advice. Follow their guidelines on how to completely and effectively fill out your profile.


latest news of social mediaI do like the format and versatility of the site. 1 Google feature to your website so people can click it to show they like your site. This will help you in the ratings. 5. Pinterest - With over 10 million active users, Pinterest is growing in popularity very quickly. Pinterest has come up with something a little different. You are given a pinboard to add visual items such as photos, graphs, videos, etc. Pinning helpful visual information is a great way to attract people to your pinboard. You can add comments as well. People respond more to visual items than just words so get over to Pinterest and start pinning! 6. Ecademy - Ecademy has over 17 million users. Ecademy is a membership site for business owners to connect, help and grow with each other. There are paid and free memberships. Take the time to build relationships with other business owners.


You can start your own clubs, write blog posts, and participate in discussions. This site is more involved than some social sites and will take more time to learn to use effectively. 7. YouTube - YouTube has an estimated 300 million users. YouTube is a video sharing site. Making an effective marketing video to share on YouTube can have a dramatic effect on your site traffic. Show your expertise with instructional and informational videos. You can also present slide shows to market your products and/or services. Set up an account and start uploading those business growing videos. 8. StumbleUpon - Despite a “stumble” in growth, StumbleUpon is now growing in popularity and has an estimated 20 million users. StumbleUpon is a social site that allows the users to share interesting and helpful websites. You will need to be an active user to reap the benefits from this site. 9. Ryze - With less than a million members, Ryze is not the most popular of the social networking sites but it can be effective. Ryze is similar to LinkedIn in that it is a place for professionals to grow, connect and help each other succeed.


Once you do, you will find it to be a very enjoyable and beneficial experience!

top social media companiesJoin networks that target your business and network with other business owners. 10. Blogs - Blogs are very popular social sites and there are lots of them. Search for blogs that target your niche and become active with guest posts, comments, etc. Participating on blogs can help you make connections and get traffic you might not have gotten. Also, if you do not have your own blog yet, be sure to get started. I would recommend Wordpress but there are other blog services available. If you are a business owner, you really cannot avoid social media in this marketing age. So rather than ignore it, you need to study it, learn it and participate in it. Once you do, you will find it to be a very enjoyable and beneficial experience! Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Please Register or Login to post new comment. How to Build Your Social Media Marketing Strategy?


The company makes bags out of recycled billboards. Their video ads get a 19% higher return than ads without video. We're saving the planet one bag at a time! Over 1 million lbs of billboard repurposed so far! Use code 'FB20' for 20% off sitewide today! In this full-screen format, photos display for six seconds, and videos can last up to 15 seconds. You can’t specifically select Facebook Stories ads on their own. They’re included as a possible placement when you select Automatic Placements when creating your ad. Quick tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. The majority of people Facebook surveyed said they wanted Stories ads to be “quick and easy to understand.” Keep things simple. For example, the clothing brand tentree used a Facebook Stories slideshow ad with six photos to show off six different men’s hats.


The campaign had a 70% lower cost per product page view than other digital ads. A carousel ad lets you include up to 10 images or videos, each with their own link, all in one ad. Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. They’re also a great way to present multiple products. Quick tip: Use the different elements in your carousel ad together to present a compelling, effective story or message. A slideshow is an ad that creates a video from several static images—your own or stock images that Facebook provides. Slideshows offer the compelling motion of video, but require no video-specific resources to create. If you’re not ready to try video ads but want to move beyond static photos, slideshow ads are a great option. Happy Socks uses slideshow ads to show off their colorful product in an eye-catching way. Easter gifts to dye for ?


A collection ad highlights your products right in the Facebook feed. The ad includes a cover photo or video plus product images with pricing and other details. This allows people to learn more about your product without leaving Facebook. When someone clicks on the ad, they go to an Instant Experience (see below). Quick tip: Collection ads work especially well for retail and travel brands. Formerly called Carousel ads, these are full-screen interactive ads for the mobile feed. An Instant Experience ad can include up to 20 images or up to two minutes of video. You can include a call-to-action button with up to 30 characters of text. Instant Experiences also include interactive features like tilt to pan. Quick tip: Instant Experience ads can also be used to collect customer or lead information using an instant form. Messenger ads are simply Facebook ads placed on the home screen of the Messenger app.


Plenty of Generation Xers also use the platform.

top social media sites in the worldYou can use them to encourage people to connect with your business on Messenger, but they can also link to your site. Quick tip: You can use Messenger ads to restart conversations that have trailed off. Use a custom audience of people who have previously messaged your business. Facebook lead generation ads are mobile-only ads that include pre-populated forms. They’re a great tool if you’re looking for leads to pass along to your sales team, or to build your online sales funnel. Quick tip: Ask for the minimum amount of information you need to process leads effectively, to maximize completion. Get all the step-by-step instructions you need to set up your Facebook ads in our Facebook advertising guide. Audience considerations: Instagram is most popular with millennials. Plenty of Generation Xers also use the platform. You can create each type of ad for either the main Instagram feed, or for Instagram Stories.


top social media companiesYour Instagram photo or video will look like a regular Instagram post—except that it will say Sponsored in the top right. Depending on your campaign objective, you may also be able to add a call-to-action button. Quick tip: Make sure your photo and video ads are consistent in style with the organic posts you share on Instagram. This helps viewers recognize that the ad is from your brand. Try testing video ads against photo ads using the same content. America’s Test Kitchen found that adding motion to its ads resulted in a 45% increase in leads over the same ad using just a photo. In an Instagram carousel ad, viewers swipe to scroll through different images. Quick tip: Make sure the images you use in your carousel ad are visually similar and tied together by a common theme. It shouldn’t be jarring to swipe between the different photos in the ad.


Look at this Carousel ad for Snag Tights. The similar images and consistent bar of text across each photo clearly connect the components of the ad and help to tell a consistent story. Just like Facebook Collection ads, these feature a cover image or video plus several product shots. Clicking on the ad directs the user to an Instant Experience. Quick tip: Instagram Collection ads don’t include a headline, but they do allow up to 90 characters of text. Instagram Stories ads can use photos or videos up to 120 seconds long. These ads display in full-screen format between people’s stories. Quick tip: Add interactive elements to Story ads for the best performance. Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Plus, 20% of people who watched the video voted in the poll. Get all the step-by-step instructions you need to set up your Instagram ads in our Instagram advertising guide. Website clicks: Promote Tweets with Website Cards to encourage people to visit and take action on your website. You’re charged per click. Tweet engagements: Promote Tweets with the goal of starting conversations about your brand.


Main Social Networking Sites

You pay for the initial engagement. Followers: Promote your Twitter account and pay per follower gained. Awareness: Promote your Tweets to a broad audience and pay for impressions (CPM). App installs: Promote your Tweets with App Cards and pay per click to open or install your app. Audience considerations: Nearly two-thirds of Twitter’s advertising addressable audience is male. Twitter Promote automatically promotes Tweets for you. Twitter Ads campaigns allow you to set up campaigns yourself based on your marketing objective. With Twitter Promote, the Twitter algorithm automatically promotes Tweets to your specified audience. It promotes your first 10 daily organic Tweets that pass the Twitter quality filter. It also promotes your account to attract new followers. You can focus on up to five interests or metro locations, and let Twitter do the rest. 99 USD per month. Twitter says accounts will on average reach 30,000 additional people per month and gain an average of 30 new followers. With Twitter ad campaigns, you first choose a business objective that aligns with your business goals.


Social Media Design

For example, this Chanel Twitter ad uses a video to showcase its product, combined with a website card for easy mobile shopping. CHANELSpringSummer 2019 bag. Worn by two, it introduces a new way of carrying. You can select existing organic Tweets to promote, or create Tweets specifically as ads. Quick tip: Run separate campaigns for mobile and desktop users to get the best conversion rates. Twitter recommends you avoid using hashtags and @ mentions in your ads so that your audience does not click away. Get all the step-by-step instructions you need to set up your Twitter ads in our Twitter advertising guide. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Awareness: Reach a large audience to increase awareness of your brand. Consideration: Drive traffic to your website or app, increase engagement, and encourage app installs, video views, and lead generation.


Snap ad to five to six seconds.

online social media websitesConversions: Drive website conversions or catalog sales. Audience considerations: Snapchat is overwhelmingly popular with younger users. Nearly three-quarters of 18- to 24-years olds use the app. Compare that to only 25% of 30- to 49-year-olds. About 60% of the audience you can reach with Snapchat ads is female. Snapchat offers four types of ads to help you meet your objectives. Snap ads start with an image or a video up to 10 seconds long. The ads are full-screen, vertical format. They can include attachments for app installs, landing pages, lead forms, or long-form video. Quick tip: Time moves quickly on Snapchat, Social Media Events Calendar 2019 so aim to keep your Snap ad to five to six seconds. Don’t try to do too much with a short ad: Feature one strong call-to-action and key message. This ad format takes the form of a branded tile in users’ Discover feed. The tile leads to a collection of three to 20 Snaps, so you can provide a detailed look at new products, special offers, and so on. You can also add attachments with a call-to-action, so that users can swipe up to watch a video, install an app, or buy a product.


Quick tip: Write a powerful headline for your Story ad to encourage Snapchatters to tap. Collection ads allow you to showcase a series of products with four thumbnail images in one ad. Each thumbnail image links to its own URL. Quick tip: Keep the snap itself simple to focus attention on the thumbnails in your collection ad. Snapchat filters are graphic overlays that users can apply to their Snaps. Snapchatters use them hundreds of millions of times per day. You can make your filter “smart,” so it includes real-time location, countdown, or time information. Quick tip: Snapchatters use filters to provide context to their Snaps. Make sure your filter is relevant to the time, place, and purpose of your campaign. Leave room for Snapchatters’ own images to shine. Only use the top and/or bottom quarters of the screen for your filter creative. Get all the step-by-step instructions you need to set up your Snapchat ads in our Snapchat advertising guide.



Topic title: The 10 Best Social Sites And How To Use Them
Topic covered: 5 top social media sites, major social networks, social media firm, social media statistics, social network

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