There’s a lot to dislike on Facebook. Most employers now check social media to vet job applicants -- and Facebook is the social network that hiring managers scrutinize more than any other, according to a survey of more than 600 hiring managers from HR solutions firm Paychex. Indeed, 85% say they check Facebook, 66% look on LinkedIn and 40% eye Twitter and Instagram when vetting candidates. No matter the social network, incriminating information could cost you a job: A CareerBuilder survey from this year found that more than half of employers (57%) had refused to hire a candidate because of something they found on social media. But plenty of things that you might not have thought about may give employers pause. Look at how often you post. More than one in 10 employers (12%) who have rejected a candidate based on social media said they had done so because a candidate posted too frequently, according to CareerBuilder. It’s especially troubling if a potential candidate is posting during work hours.
If you’re frequently fighting with others on social media, it can turn potential employers off.
“Are they focused at work or updating their social profiles? So how much is too much? “Anything more than once a day during business hours -- I would be worried that the focus level isn't where it needs to be,” says Jared Shapiro, owner of marketing/branding agency The Tag Experience. Think about it like this: “Anything that would prevent or limit a company’s ability to make a profit is something that would upset an employer. An employee who spends time at work posting memes on Instagram to their personal account is not helping the company make money,” says Dr. Andrew Selepak, a mass communications professor specializing in social media. Assess your online relationships. If you’re frequently fighting with others on social media, it can turn potential employers off. Chris Yoko, the president and CEO of web design firm Yoko Co, says that he was put off by an applicant who was “repeatedly” arguing with an ex in social media posts. “Your life is your own, but it's highly indicative of the kind of drama you'd bring into the workplace,” he says.
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Indeed, employers are typically looking for candidates who can communicate and work well with others, and this kind of behavior may be a red flag that you’d bring drama instead of collaborative skills, experts say. See if you’ve ever complained about a coworker or job, even if you didn’t name names. Even vague work complaints that don’t include a company or person’s name -- like mentioning that something was unfair on the job or a cubemate is irritating -- can put off a potential employer. Even if you didn’t list the company or person by name in, say, your Facebook rant, it’s easy enough for someone to look on your LinkedIn, for example, and see where you were working at the time. Review which groups you like or are a member of. Employers can often see which groups to which an interviewee belongs on social networks like Facebook and LinkedIn.
Don’t assume your private profile will remain private.
Beware of comments and photos you’re tagged or mentioned in. “While a potential candidate may be smart enough to restrict access to less than desirable content on their own profiles, employers are often only one click away from the company you keep,” says Huber. Don’t assume your private profile will remain private. Some employers may look at a workers' private social media accounts by using a randomly named account and requesting to follow them, says Stacy Caprio, founder of marketing firm Growth Marketing. “More often than not” people, especially younger candidates and those who want more followers, “will accept you without knowing who you are,” she says. All of a sudden, those “private” photos and posts are available to a potential employer. See the world with cash-color glasses. Get a weekly digest of personality finance: features, pop-culture and essays. Catey Hill is MarketWatch's senior content strategist. She writes about how to upgrade your life, and helps readers find great deals on products and services. Follow her on Twitter @CateyHill.
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Martha won support from celebs with Jamie Oliver asking his followers on Twitter to join the protest to get her blog back online. The ban was lifted, and in addition to winning celebratory fans, Martha managed to raise a staggering 100,000GBP for Marys Meals charity which she had previously been trying to raise money for via the blog. Ok so our Bluewood blog albeit enlightening isnt going to really change the world, but clever use of the technology available to you can. Failing that it can get you world wide publicity and even fame. Hate to say it but just look at Justin Beiber and his use of YouTube to rise to stardom. Jimmy Carr has also been making headlines after questions were raised about his tax and he was criticised by David Cameron who called him morally wrong. Outside Organisation CEO Alan Edwards said From what I can see his response was quick, straight to the point and appropriate about all he could have done under the circumstances from a PR point of view.
Ian Johnson Publicity MD Ian Johnson said Jimmy Carr has handled this brilliantly. Caught red handed, he fesses up, makes a joke and moves on. His career wont be damaged in the slightest, even if his bank balance is. So whether you want to become the next Martha and raise thousands for charity or simply apologise for messing up it is important to get your voice heard. Social media can help your message to reach millions of people in an instant. It is worth investing the time to get acquainted with the latest technology on offer. If you need a hand to get your head around it give us a call or take one of our social media training courses. Will Edwards has extensive knowledge of media training, presentation training and client development. He is responsible for client relations at Bluewood where he aims to deliver the best service in the market.
While trying to tailor your brand image socially to your customers, you need to be active on the various social media platforms all 24 hours of the day. This is one of the best ways today to get your customers hooked on to your brand. In this article we are going to discuss how social media has benefitted small and big businesses in reaching out to their customers. Marketing and promotion today has achieved an all new definition owing to the enormous popularity of the different social media platforms. Earlier, what meant a simple technique of promotion; today has gone totally digitalized. Nothing today can avoid the strong glare of those millions of people who are active all day on different social networking sites. Earlier social media was an afterthought for most businesses. However, if we look at the current scenario, getting things right on Facebook, Twitter and Google Plus can absolutely transform your business.
If you are ready to use the medium of social media for your marketing and promotional needs, then you will obviously be looking for ways to use the various social media platforms. A PR agency that has experience in working for Tower Bridge PR can help you with all the marketing and promotional aspects of social media. It is not at all a time consuming or complicated process. In fact, it takes the least amount of time to reach your prospect with just the click of a mouse. The PR agency that you choose for your brand gives your consumers a reason to spend time with you online. After all, if people are busy connecting with each other and talking to their friends and relatives on social media then they should have a valid reason to show interest on you. When you try to engage with your audience on social media then you need to do everything to build relations with your customers on the web.
A big brand cannot reply to all the tweets from their fans and followers and no matter how small or big your organization is, you too cannot. It goes true for every brand that if you love your customers, they will love you in return. Therefore, treating every interaction on an individual basis is very important. Also, do not be afraid to follow what big brands like Vision Aid Overseas are doing in the social media forum. Your business might be bigger or smaller and you might be engaged in a similar business or in a totally different one, following giant brands helps a great deal to stay in the competition. Working as a team with your PR agency makes you stronger as well. The strategies that these agencies formulate for you are the ones that can make you the king of social media marketing. Apart from taking the help of your public relation agency, you can attend the seminars organized by Google from time to time in order to give a boost to your online reach. In these seminars you can get hands on demonstrations and advice and these are free to attend most of the times. Therefore, with social media becoming inseparable parts of our lives and businesses, we cannot overlook it in any way. They are important and will become more important in the coming days. So, make the most of the opportunities you have today by making your presence felt online with the help of your PR agency.
So what is the point in wasting money to meet with clients if it is an outdated tactic?
There is a myth that face to face marketing is retiring and we are moving on to bigger and better things. Face to face marketing includes everything from live events, seminars, outdoor events, trade shows, and conferences. The younger group, known as generation Y, or those born between the 80's and early 90's, highly depend on technology for not only work but personal relationships as well. The rise in people's need for technology to function has led others to believe that meeting with clients for face to face marketing is not necessary anymore and has become a fossilized tactic. So what is the point in wasting money to meet with clients if it is an outdated tactic? The point is that meeting face to face is absolutely effective and vital to building strong relationships with clients, or anyone for that matter. People who are wrapped up in the virtual world still have a strong desire for personal relationships, which is what they try to falsely attain through technology.
All relationships are the same, whether it be a business related relationship or a personal relationship, they all need to make that face to face connection. By using technology you almost lose that relationship, the more people see someone the less likely they are to treat them poorly. So, this goes both ways, each individual who is engaging in face to face interaction will mutually treat one another better, which leads to better business. People have bought into this myth that face to face interaction is no longer important and have begun adapting to technological alternatives. But, face to face marketing has and always will be effective; it is a strategy that best fits our descending economic status. A study released by UCLA stated that an astounding 93 percent of communication effectiveness is determined by non-verbal cues. This means that if you are communicating via e-mail, texting, etc. you are losing 93 percent of your intended message because it is not as effective on the target. Somewhere within this 93 percent of nonverbal communication it is a good idea to take advantage of eye contact.
Making eye contact with someone, especially when relating to business, is important in the sense that it shows honesty and credibility. The more eye contact you have with someone, the more they are willing to trust you. Companies certainly want to do business with someone they feel are trustworthy, most notably during difficult times. Face to face marketing needs to have little promotional content and a lot more useful information so that the customers walk away knowing a lot more about whom you are and what you do rather than how much something costs. You need to take it back down to the basics, because people do not want to be wooed into buying something. All of this information is relevant to the trade show industry in that they are not dying out as some may think. Trade shows are notorious for their face to face marketing strategy, which is true but exhibitors can be inventive in how they utilize this strategy.
Trade shows are generally a way for exhibitors to get to know some current or potential clients. Trade shows are also a great way to show off new products. Or if you offer services then your clients absolutely want to know who they are working with. Putting a face with a name is always a positive. This is backed up by the Center for Exhibition Industry Research, who pronounces that 76 percent of attendees at a trade show rate face to face interaction with potential vendors and suppliers as extremely important in performing their job. As well as, 86 percent of exhibitors at trade shows who rate face to face marketing as being very important. But there are some disadvantages to face to face marketing that come as a package deal with today's harsh economy. Fuel prices are rising, cutting into traveling funds, and people are working longer and harder to keep businesses afloat.
But, the economy does not have to get the best of anyone; companies can have great turn outs at a trade show, or any event, without having an enormous amount of individuals actually at the show. If you do have an enormous amount of attendees that's great, but if not, your event can still be successful through word-of-mouth. Even if a company extends invitations to an event to any number of individuals, then all who received an invite will acknowledge your credibility and expertise. This lets others know that you are willing and ready to get out there and talk face to face about what you have to offer. First hand experience of a product awards knowledge and understanding of your company and how it works. Even if a few individuals attend your show and you present your material in a memorable manner, they will tell another person about your show and you can potentially generate an entire line of business. According to recent research, done by Jack Morton Worldwide, people exposed to live marketing on average tell 17 others about their experience.
So, if you can get your message across to 5 individuals who find your show interesting you potentially have gained an actual 85 people who are interested in your company and what you do. Society's need for technology can be turned into a constructive characteristic for face to face marketing, but particularly for trade shows. People are using "virtual worlds" or social media more and more everyday. There are numerous amounts of social media programs which you can use to your advantage. Since these technologies have made their stamp in our society, why not work with it? Social media marketing can be tied into your face to face marketing as well. If you encourage attendees to visit your company's Twitter account, Facebook account, etc., they will recognize that you are up to speed with current trends and still value that face to face connection at the same time. Customers like to have options, and giving them the option of using a virtual world or a face to face meeting is a great strategy.
Social media is not too far fetched from face to face communication as emails and such tend to be. Social media still allows for your client to see exactly what is going on, you can post videos, or have live feed on your website of your booth at the show. You are also able to instant message chat on some social media programs, which still gives you, as the exhibitor, the opportunity to answer any questions someone may have instantaneously. Businesses need to stay up to speed with today's technologies, Compare but keep old values at the same time. Face to face marketing values interpersonal relationships and gives your client the trust they crave. It is time to get inventive and think of current ways to keep individuals engaged during a face to face interaction. Attention spans are short and if you can show the client, in the short amount of time you have captured someone's attention that you are trustworthy and all about business then you have achieved success. Face to face marketing has come full circle; it was out and has now been shoved back in by the economy. This time around companies may realize how highly beneficial face to face marketing is for business.
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