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Janis Krums was heading to New Jersey on a ferry when he clicked a snapshot with his iPhone of US Airways Flight 1549 partially submerged in the Hudson River. He uploaded the picture to his Twitter account and then forgot about it as he assisted in the rescue of the plane's passengers. Reporter Julie Pukelis used a camera and a telescope to get this view of the scene in Hudson River. More people are turning to social networking sites like Twitter, Facebook and Flickr when news breaks to share stories and pictures. In an era when even the president of the United States has a Facebook page and spectators texted and tweeted about Inauguration Day, the power of online and digital social networking is clear. Barack Obama tapped into the stream for his grass-roots presidential campaign and the Israeli Consulate in New York used its Twitter account to disseminate information during the recent Israeli-Palestinian conflict in Gaza. Twitter co-founder Biz Stone said Twitter users were the first to alert others last summer after an earthquake hit Southern California.
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Twitter allows its users to post messages, or tweets, to their accounts that are then distributed to those who are "following" that user online. Stone noted that there was an Associated Press story on the quake that he saw posted nine minutes later on their site and said that during those nine minutes there were more than 3,600 tweets. Such citizen journalism is in some cases happening almost accidentally, said Susan Jacobson, an assistant professor at Temple University in Philadelphia, Pennsylvania, who researches the impact of technology on journalism. Part of that informality includes brevity -- tweets have a maximum capacity of 140 characters, and Facebook statuses can only be a few lines -- and the possibility of inaccurate information. Jacobson said users, especially those who have grown up in the digital age, are very much aware of that. Stephen Hultquist, a Boulder, Colorado, consultant who gets a great deal of his breaking news from Twitter, said traditional media sources also make mistakes or give skewed reports. Hultquist who had a unique appreciation of the quick, firsthand tweets that came after the earthquake in China last year. Davidson, who lives two blocks from the Hudson in Hoboken, New Jersey. Social networking sites also enable spry reactions to news. Reale said of the crash, which all survived. Chris Krewson, executive online editor for the Philadelphia Inquirer, has a personal Twitter account in addition to posting tweets for his paper. Mainstream media is learning to better utilize online social networking to connect with its audience, he said.
Social media has expanded over the years to include six primary categories, each with its own unique set of characteristics. A social networking site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook, Instagram, and Linkedin are three of the most popular examples of a social network website. We did the research on the 6 most popular social media platforms so you don’t have to! Read the detailed overview. Match it to the type of business you’re running. Discover which fits best! These sites allow users to save and organize links to any number of online resources and websites. A great feature of these sites is the ability for the users to “tag” links, which makes them easier to search, and invariably, share with their followers. StumbleUpon is a popular example of a bookmarking site. A social news site allows its users to post news links and other items to external articles. Users then proceed to vote on said items, and the items with the highest number of votes are most prominently displayed. A good example of a social news site is Reddit.
The comments are usually centered around the specific subject of the attached blog.
Media sharing websites allow users to share different types of media, such as pictures and videos. Most of these sites also offer social features, like the ability to create profiles and the option of commenting on the uploaded images. As we all know, YouTube still remains the most well-known media sharing site in the world. These are just what they sound like, sites that allow the users to submit their short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter. An online forum is a site that lets users engage in conversations by posting and responding to community messages. A blog comment site is the same thing except being a little more focused. The comments are usually centered around the specific subject of the attached blog. Google has a popular blogging site aptly titled, Blogger. However, there are a seemingly endless number of blogging sites, particularly because so many of them are niche-based, unlike the universal appeal of general social media sites. We did the research on the 6 most popular social media platforms so you don’t have to! Read the detailed overview. Match it to the type of business you’re running. Discover which fits best!
On a professional level, it has many significant benefits: from the collaborative exchanging of ideas or discussion of health issues; to the invaluable promotion of nursing and better health and health care for all. However, nurses have a responsibility first and foremost to their patients. As a nurse, you must always ensure that anything you post or publish could never undermine your patient’s treatment or privacy. There is also the unavoidable truth that information on social media can take on a life of its own - where inaccuracies become “fact”. 1. Nurses must not transmit or place online individually identifiable patient information. 2. Nurses must observe ethically prescribed professional patient-nurse boundaries. 3. Nurses should understand that patients, colleagues, organizations, and employers may view postings. 4. Nurses should take advantage of privacy settings and seek to separate personal and professional information online. 5. Nurses should bring content that could harm a patient’s privacy, rights, or welfare to the attention of appropriate authorities. 6. Nurses should participate in developing organizational policies governing online conduct.
With the amount of information stored and shared online, social media security is more important than ever. There’s no doubt social has made the world a more connected place. In most cases, that’s a good thing. But all those connections also create unprecedented access to people’s and business’ information. And that can be a very bad thing when hackers and scammers get involved. Giving up social media is not a reasonable option. But neither is it reasonable to carry on as if social networks are always safe and secure. You need to take steps to protect your company against some of the most common social media security threats. Here’s where to start. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It can be a good idea to reserve your brand’s handle on all social media channels, even if you don’t plan to use them all right away.
And you won’t even notice until your customers start coming to you for help.
This allows you to maintain a consistent presence across networks, making it easy for people to find you. But it’s important not to ignore the accounts you don’t use yet, those that you’ve stopped using, or those you don’t use often. Idle social accounts can be the target of hackers, who could start posting fraudulent messages under your name. Knowing the account is unmonitored, once they gain control, they could send anything from false information that’s damaging to your business to virus-infected links that cause serious problems for followers. And you won’t even notice until your customers start coming to you for help. Everyone makes mistakes. In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. In fact, 77 percent of respondents to the 20th EY Global Information Security Survey said that a careless member of staff was the most likely source of a cybersecurity threat. Something as simple as clicking on the wrong link or downloading the wrong file could wreak havoc.
Bonus: Register for our upcoming webinar, “Build and Protect Your Brand on Social Media,” to learn everything you need to know about online reputation management—from potential risks to mitigation tactics (and tools). Even if you have your own social accounts on lockdown, hackers may be able to gain access through vulnerabilities in third-party apps that integrate with the big social networks. For example, hackers gained access to the Twitter accounts of Forbes and Amnesty International using a flaw in the Twitter Counter app, used for Twitter analysis. Phishing scams use social media to trick people into handing over personal information (like banking details, passwords, or business information). A recent social media scam involved false reports that the actor Rowan Atkinson had died. What looked like a video link actually directed users to a page that said their computer had been locked, with a phone number to call for support. Rather than a support team, the phone line connected to scammers looking for credit card numbers and personal information. Worse, the “support software” offered was actually a virus. Filmmaker Tyler Perry recently posted a video to his Facebook account warning fans not to fall victim to giveaway scams using his name.
Social media hackers are becoming more sophisticated.
He said his team has to shut down, “10, 20, 30 of these things” every day. The number of fraudulent social support accounts doubled between the third quarter of 2016 and Q3 2017. Those accounts can target your customers, tricking them into handing over confidential information and tarnishing your reputation in the process. Imposter accounts may also try to con your employees into handing over login credentials for corporate systems. Social media hackers are becoming more sophisticated. Hackers have gained access to big-name Twitter accounts, from Kylie Jenner and Mark Zuckerberg, to several HBO shows. Media Last night OurMine hacked HBOs social properties to show them why they need to hire them for corporate network security ? Those hacks were fairly benign. Others are much more serious. For example, hackers used a fake profile to connect with employees of targeted organizations, sharing a file that gave the attackers remote access to the victims’ work computers.
People seem to be well aware of the potential privacy risks of using social media. A recent survey found that nearly two-thirds of people have “very little” or “no” trust in social networks when it comes to privacy protection. But those concerns don’t stop us from using our favorite social channels. For brands, the risk to privacy is higher because of the number of people who use social media in the office—for business and personal use. Mobile devices are the most popular way to access social networks. Using each network’s mobile app makes it easy to access social media accounts with just one tap. That’s great as long as your phone stays in your possession. But if your phone, or an employee’s phone, is lost or stolen, one-tap access makes it easy for a thief to access social accounts. And then they can message all of your connections with phishing or malware attacks. Protecting the device with a password helps, but more than half of mobile phone users leave their phones unlocked. If you loved this article and also you would like to collect more info concerning Social Media Advertising Paid Social Guide kindly visit our own web page. If your business is using social media—or getting ready to—you need a social media policy.
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These guidelines outline how your business and its employees should use social media responsibly. This will not only protect your from security threats, but bad PR or legal trouble as well. For more details, check out our step-by-step guide to creating a social media policy, including loads of examples from different industries. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Even the best social media policy won’t protect your organization if your employees don’t follow it. While your policy should be easy to understand, training will give employees the chance to engage, ask questions, and get a sense of how important it is to follow. These training sessions are also an opportunity to review the latest threats on social, and talk about whether there are any sections of the policy that need updating. And it’s not all doom and gloom.
Social media training also equips your team to use the tools effectively. When employees understand best practices, they’ll feel confident using social for both personal and professional purposes. While you may be focused on threats coming from outside your organization, PriceWaterhouseCoopers found employees are more likely to cause cyber security incidents than are hackers. Limiting access to your social accounts is the best way to keep them secure. You may have whole teams of people working on social media messaging, post creation, where social media has been cut for a year or customer service. But that doesn’t mean everyone needs the ability to post. And it doesn’t mean that everyone needs to know the passwords to your social accounts. The first line of defense is to limit the number of people who can post on your accounts. Think carefully about who needs posting ability and why. Once you’ve decided who can post, use software like Hootsuite to give the right people the right account access.
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This way, they never need to know the individual login information for any social network account. If the person leaves your company, you can disable their account without having to change all the social networks passwords. Z-Burger recently faced a major crisis after a marketing contractor used a photo of a slain journalist in an extremely inappropriate Twitter post. No one at Z-Burger saw the tweet before it was posted, since they had given the contractor the ability to publish directly to their account. The owner of Z-Burger was horrified when he saw the tweet and took action to delete the offensive post right away. But if he had set up an approval system, he or his staff would have reviewed the tweet before it was published. And the crisis would have been averted. You can use Hootsuite to give employees or contractors the ability to draft messages, preparing them so they’re all set to post at the press of a button. But leave that last button press to a trusted person on your team. Designating a key person as the eyes and ears of your social presence can go a long way towards mitigating risks.
This person should own your social media policy, monitor your brand’s social presence, and determine who has publishing access. This person should also be a key player in the development of your social media marketing strategy. This person will likely be a senior person on your marketing team. But they should maintain a good relationship with your company’s IT department to ensure marketing and IT work together to mitigate risk. This person is also who team members should turn to if they ever make a mistake on social that might expose the company to risk of any kind—from security to a damaged reputation. This way the company can initiate the appropriate response. As mentioned at the start, unattended social accounts are ripe for hacking. Keep an eye on all of your social channels—from the ones you use every day to the ones you’ve registered but never used at all. Assign someone to check that all of the posts on your accounts are legitimate. Cross-referencing your posts against your content calendar is a great place to start.
Topic title: What Makes Social Media Panel So Advantageous?
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