To determine and promote the use of social media in a strategic manner to advance the mission and reputation of WPI, and to serve as a resource to the WPI community by providing guidance and purposeful coordination among divisions. Ascertain the utility of different communication systems to reach the different constituencies that WPI wants to engage, and understand the differences in presentation and content appropriate to each environment. Identify and involve key people on the WPI campus who are leading their division’s social media efforts as well as qualified students. Create an online knowledge base of resources and coordinate channels for providing expertise to the WPI community. Monitor new developments and trends. Maintain a watch list of emerging technologies to evaluate, and, when appropriate, ensure a WPI presence in the first wave of users. Retain the ability to react intelligently and quickly in a rapidly evolving digital universe. Develop recommendations for use of social media to support the mission of the Division of Marketing and Communications and determine resources required.
Text-speak can be unbecoming to a professional.
2. Keep your profile page simple. Try not to overload the page with goofy widgets, bells and whistles. 3. Post tasteful photos only. Pictures of you and your friends in a drunken stupor from last weekend could prove to be hazardous to your career. 4. Avoid trashing your friends, classmates, work colleagues and employers. 5. Use spell-check and write in English. Text-speak can be unbecoming to a professional. 6. Always respond to your friend’s requests and messages. 7. Be-Aware and Create Awareness: This is darn need of a time to raise awareness and caution among the people over how digital footprints remaining on social media can affect current and future employment prospects. 9. Always prompt for tight privacy settings on your personalize profile on any of your social media site, so only that information can be accessed which you want to be seen publicly. Might it kill the job offer? Make sure your social media public profile on these websites is purged of any information that might be controversial or extreme, since your next employer might be viewing it for social media employment background checks. Please Register or Login to post new comment. How to Build Your Social Media Marketing Strategy?
List Of All Social Networking Sites
As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. While there will always be exceptions to the "correlations" that emerge from such data, universal truths about social networking usage and user behavior can be valuable. The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S. Since 1994, the ERC has produced the National Business Ethics Survey (NBES), available for free to the public, to gather information about employees’ perspectives of ethics in the workplace. Dr. Patricia J. Harned, president of the ERC, says the NBES is the only longitudinal study that represents the views of the U.S. The ERC’s latest report is one of the first to explore the possible connection between ethics and social media. The report also points out that active social networkers are at higher risk for observing misconduct.
“It’s like pornography: You know it when you see it.
Harned stresses that it's observing wrongdoing, not necessarily participating in it. “You could also look at another set of our responses - particularly the high number of active social networkers who reported misconduct - and say that social networkers behaved appropriately,” she explains. In order to understand any potential connection between ethics and social networks, it only makes sense to step back and discuss what ethical behavior means. Jay Shepherd, author of the book Firing at Will: A Manager’s Guide, sums up unethical behavior with a sentence. “It’s like pornography: You know it when you see it. Harned adds that perceptions of ethics are influenced by many things. If you loved this article and you would like to collect more info about Social Media Platform Popular kindly visit the page. “One influence is the values that we learn as children. Is there a logical connection between ethics and social media? There is some skepticism about trying to draw conclusions about ethics based upon social networking usage. Shepherd suggests the study perpetuates old-school thinking. “The idea that social networkers are more apt to be unethical is absurd. It’s just that you’re more likely to hear about it.
Social Networking Newspaper Articles
Some people do not always completely understand what social media marketing actually is. Social media marketing is when a business uses a social network such as Twitter or Facebook to gain traffic or attention to their website or place of interest. The reason for this type of marketing is to create a want for people to share information with their own social network and get the message out on the Internet. This message can end of spreading from user to user. Hopefully the message goes viral and gets tremendous attention and is a tremendous benefit to a brand. Social marketing offers businesses the opportunity to make a connection to prospective customers and the media. Amongst common media are blogging, videos, Sample Templates and photographs. These offer a few of the ways and means for businesses to use and send messages to there various constituents. Constituents can then act on this media information by liking it or not liking it or just plan ignoring it. Or they can send it along to their group or circles of friends and family and associates.
Social Net Sites
Social marketing is a huge network tool that absolutely should not be over looked. There is so much happening using social marketing and it is happening very very fast each and everyday. Deals are being made and products and services are being sold and developing networks are creating wealth. And keep in mind that this is all global. Even though there are tremendous opportunities with social media marketing, there are also a few drawbacks I would like to point out. One of the drawl backs is that it takes a great deal of time and effort to keep the ball moving around and bouncing through out the Internet globally. One of the solutions to this problem that many affiliate marketer’s use for this problem with social media marketing is to outsource the work. Outsourcing can be put into place with the tedious repetitive work that needs to be done on a daily or weekly basis.
On the other hand, there are some social media marketers that do do-it all themselves. If it were the kind of thing a person loves to do, being very social, then it would be a fun project for those people. Learning the ends and outs of social media marketing can be done. It takes a great deal of commitment just like it does with anything that you want to learn. It requires time and effort. And of course it helps if you have a resource that you can go to so that you can learn some of the tricks and short cuts of the trade. Just keep in mind that if you are going to get into creating on online income, social media marketing is imperative to your success. It is the fastest surest way to get your brand or product out and going viral all over the world. Author's Bio: Ryan King helps people to discover the benefits of social media marketing to your online business. As an experienced marketer with number of websites on the first page of Google, he would like to share his internet marketing journey. Please Register or Login to post new comment. Choosing Cabinets and Counters - What’s Your Kitchen Remodel Style?
Corporate Social Network
Blogs offer countless opportunities for launching your business into the social media networks, and they can be designed as an extension of an existing website, or simply stand alone. Blogging is moving far beyond the casual journal style of the initial growth stages, allowing businesses and large companies to develop a fresh identity. Blogging culture allows you to take part in a conversational style of marketing, reaching hundreds and thousands of visitors on a daily basis, and even creating a following. Providing high quality content is an important component of your blog; without good articles and content, your readers will simply move elsewhere. A blog can be used as a platform for your social bookmarking efforts since each and every link to an article can be shared independently. This is why you need to implement a social bookmarking badge or link on your site, since the times that you are not independently marketing yourself, another visitor may go ahead and do it for you!
Blogs are an easy way to break apart your website into different subjects and categories. Even a well-organized website can be limited when it does not offer comments or space for feedback. While many websites are being designed in this way, the benefits of launching a blog along with your site are a valuable opportunity to generate higher readership. Blogs also give you an option to implement an RSS subscription service. Since many people simply do not have the time to visit multiple sites in a given day, an RSS feed can deliver new content to their e-mail box or other RSS reader. This gives you a chance to share the link with each and every subscriber, and every time you publish, you increase the chances of someone simply submitting your content to a social bookmarking site or network. Your blog may be setup through a variety of services including Blogger, WordPress, or TypePad.
Top Social Media News
Whichever format you choose, it’s a good idea to look for widgets and code that can add social bookmarking buttons to the site immediately. As your content starts to join the networks such as StumbleUpon and Digg, you’ll notice immediate surges in traffic. Traffic is driven largely by the number of interested visitors who rate and vote on your site, and how valuable the content is to a variety of readers. Not only do you need to focus on creating evergreen and valuable content on a regular basis, but it’s important to make it easy for search engine rankings with the appropriate amount of keywords. The only way to effectively increase your blog’s popularity with social bookmarking is to spread out your endeavors across multiple social media sites. This may include Technorati, Google Links, Del.ici.ous, and Yahoo! Links where your individual articles and submissions are mentioned either within another blog, or standing alone in a particular category.
Tools such as SocialMeter can help you keep track of how well your blog or webstie is doing in the social bookmarking networks at any given time. SocialMeter scans the largest social websites and ranks them against each other based on how many times your link or website is indexed in each one. You just type in your URL and the results will run a search on each site to give you a final tally. Badges and ‘chiclets’, the tools that you can add to your blog or website are very effective ways to develop your social bookmarking activity. 1. Providing users increased interaction. You’ll be surprised how many static sites that make this shift can start building traffic with very little direct marketing. Once the news spreads that you are offering this added value to your website, you can look forward to increased traffic on a regular basis. 2. Making it easy to reach Digg and other social bookmarking networks hat allow users to vote.
Voting and rating articles is becoming a very popular activity on the web, and if you write something particularly compelling you can start to create a traffic boost overnight. 3. Increasing your exposure naturally in the social networking hemisphere. In addition to promoting yourself on social bookmarking sites, there are some effective ways to market the blog itself. Again, this will encourage your visitors to share the ‘news’ from your blog on their own. 1. Join an RSS submission network. These will help you submit to an even larger listing of sites, all from the RSS feeds that you create. Syndication allows you to reach a much larger audience, and building a steady list of subscribers can increase traffic flow instantly. 2. Post announcements about your blog and website on forums, bulletins, and community boards. When you have identified your specific channels, start promoting yourself with news announcements, new articles, or simply an introduction to community members. Include your link and you’ll easily start to drive traffic. 3. Join discussion groups and forums about your industry or topic, and leave a link to your blog or website in your profile every time you post. Be consistent with these efforts and they will pay off big time. Sean S. Sampson provides valuable resources, and information to help the online business owner prosper with their business.
Scope—This article provides an overview of the use of social media by employers and their employees. Topics include common business applications of social networking sites, employee use of social media at work and potential risks of social media in the workplace. The article covers the role of human resources, policy development, and emerging legal and regulatory issues. The article does not cover marketing-related applications of social media. The exploding growth of social media has significantly changed the way people communicate at home and at work. Pinterest, Tumblr, Wikipedia, YouTube, Twitter, Yelp, Flickr, Snapchat, Instagram, Second Life, WordPress and ZoomInfo. Not only has social media changed the way we communicate, but these applications present great opportunities for businesses in the areas of public relations, internal and external communications, recruiting, organizational learning and collaboration, and more. See Using Social Media to Find, Manage Talent. This article discusses frequently used business applications for social media, including recruiting, building employee engagement and communication, strategic real-time listening tools for business intelligence, and expanding learning opportunities among employees.
Social Media Measurement
Another vital application of social media by employers is as a knowledge-sharing platform, with employees at all levels using blogs, microblogs (similar to Twitter), expert directories and communities of practice. These tools and groups turn social media into collaborative tools to improve work product and workflow. Also presented are the potential issues created when employees use their personal social media accounts while at the office, possibly affecting productivity, data security and network security. Even the social media use policies that employers write to help control use can pose legal issues if poorly written or administered. HR in many organizations is taking the lead in developing, communicating and enforcing social media policies and on keeping tabs on the changing legal landscape of social media. Social media are information-based tools and technologies used to share information and facilitate communications with internal and external audiences. Well-known examples of social media platforms are Facebook, Twitter and LinkedIn, but social media can take many different forms. Those forms can include Internet forums, online profiles, podcasts, pictures and video, e-mail, instant messaging, music sharing programs, and Internet-based voice services (voice over IP), to name just a few.
Build Your Own Social Network
Social media also include applications sometimes known as "Web 2.0," a term encompassing technologies such as blogs, texting, wikis, and other applications like Google Reader, Google Docs and Ryze, a site linking business professionals. If you have any kind of questions relating to where and exactly how to utilize Sendible, you can contact us at our own web site. Organizations can make use of social media in a variety of ways. Collaborative technologies are valuable in the workplace because of their effectiveness in improving understanding and teamwork, building relationships and developing lateral communication. The novel aspect of social media is their conversational tone: Knowledge sharing takes place through processes including discussion with questions and answers (online forums), collaborative editing (wikis) or storytelling with reactions (blogs). Because social media are relatively new territory for both employers and employees, many questions still exist about how these tools should and should not operate in the workplace. For employers, the key questions are how to get business benefits out of these platforms and how to ensure that employee use of social media while at work is neither distracting nor potentially harmful to the organization.
In 2015, a Pew Research Center survey found that Millennials (those born after 1985) make up 34 percent of the U.S. Given that this group of employees has grown up actively communicating via myriad social media sites and devices, the use of social media is a workplace trend with staying power for the foreseeable future. Employers are aware that social media raise questions about appropriate use. Organizations that do not include social media in their business strategy run the risk of losing relevance in the market. Even traditional "brick and mortar" companies generally have some presence in social media, be it the CEO having a presence on Twitter or a page on Facebook. More and more, companies are including social media as part of their strategic planning processes, including recruitment, training and development, and to influence organizational change. Recruitment may see improvements in reducing time-to-fill statistics and in finding more (and possibly more qualified) candidates by casting a much wider net. Through the use of social media, organizations may reduce training costs and increase self-directed employee development and continuous skill enhancement.
Social media can also be used to reinforce organizational culture, or to change that culture through communication. As with most technologies, there is no one-size-fits-all approach and no single right way for an organization to use social media applications. The benefits and drawbacks of social networking platforms vary based on platform type, features, industry and the organization itself. Why should an organization have its own official presence on social media? Facilitates open communication, leading to enhanced information discovery and delivery. Allows employees to discuss ideas, post news, ask questions and share links. Provides an opportunity to widen business contacts. Targets a wide audience, making it a useful and effective recruitment tool. Improves business reputation and client base with minimal use of advertising. Promotes diversity and inclusion. See When Social Media Meets Diversity. Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific websites. Despite the business pluses of these sites and tools, they also create issues of security and legal liability for employers, and still relatively little case law exists for organizations to turn to when weighing the risks. The possibility for hackers to commit fraud and launch spam and virus attacks.
Topic title: What You Should Do To Find Out About Number One Social Networking Site Before You're Left Behind
Topic covered: free social network, social media 2011, social media business news, social media marketeer, the concept of social media
