Blogs offer countless opportunities for launching your business into the social media networks, and they can be designed as an extension of an existing website, or simply stand alone. Blogging is moving far beyond the casual journal style of the initial growth stages, allowing businesses and large companies to develop a fresh identity. Blogging culture allows you to take part in a conversational style of marketing, reaching hundreds and thousands of visitors on a daily basis, and even creating a following. Providing high quality content is an important component of your blog; without good articles and content, your readers will simply move elsewhere. A blog can be used as a platform for your social bookmarking efforts since each and every link to an article can be shared independently. This is why you need to implement a social bookmarking badge or link on your site, since the times that you are not independently marketing yourself, another visitor may go ahead and do it for you! Blogs are an easy way to break apart your website into different subjects and categories. Even a well-organized website can be limited when it does not offer comments or space for feedback.
Your blog may be setup through a variety of services including Blogger, WordPress, or TypePad.
While many websites are being designed in this way, the benefits of launching a blog along with your site are a valuable opportunity to generate higher readership. Blogs also give you an option to implement an RSS subscription service. Since many people simply do not have the time to visit multiple sites in a given day, an RSS feed can deliver new content to their e-mail box or other RSS reader. This gives you a chance to share the link with each and every subscriber, and every time you publish, you increase the chances of someone simply submitting your content to a social bookmarking site or network. Your blog may be setup through a variety of services including Blogger, WordPress, or TypePad. Whichever format you choose, it’s a good idea to look for widgets and code that can add social bookmarking buttons to the site immediately. As your content starts to join the networks such as StumbleUpon and Digg, you’ll notice immediate surges in traffic. Traffic is driven largely by the number of interested visitors who rate and vote on your site, and how valuable the content is to a variety of readers.
Not only do you need to focus on creating evergreen and valuable content on a regular basis, but it’s important to make it easy for search engine rankings with the appropriate amount of keywords. The only way to effectively increase your blog’s popularity with social bookmarking is to spread out your endeavors across multiple social media sites. This may include Technorati, Google Links, Del.ici.ous, and Yahoo! Links where your individual articles and submissions are mentioned either within another blog, or standing alone in a particular category. Tools such as SocialMeter can help you keep track of how well your blog or webstie is doing in the social bookmarking networks at any given time. SocialMeter scans the largest social websites and ranks them against each other based on how many times your link or website is indexed in each one. You just type in your URL and the results will run a search on each site to give you a final tally.
Badges and ‘chiclets’, the tools that you can add to your blog or website are very effective ways to develop your social bookmarking activity. 1. Providing users increased interaction. You’ll be surprised how many static sites that make this shift can start building traffic with very little direct marketing. Once the news spreads that you are offering this added value to your website, you can look forward to increased traffic on a regular basis. 2. Making it easy to reach Digg and other social bookmarking networks hat allow users to vote. Voting and rating articles is becoming a very popular activity on the web, and if you write something particularly compelling you can start to create a traffic boost overnight. 3. Increasing your exposure naturally in the social networking hemisphere. In addition to promoting yourself on social bookmarking sites, there are some effective ways to market the blog itself. Again, this will encourage your visitors to share the ‘news’ from your blog on their own. 1. Join an RSS submission network. These will help you submit to an even larger listing of sites, all from the RSS feeds that you create. Syndication allows you to reach a much larger audience, and building a steady list of subscribers can increase traffic flow instantly. 2. Post announcements about your blog and website on forums, bulletins, and community boards. When you have identified your specific channels, start promoting yourself with news announcements, new articles, or simply an introduction to community members. Include your link and you’ll easily start to drive traffic. 3. Join discussion groups and forums about your industry or topic, and leave a link to your blog or website in your profile every time you post. Be consistent with these efforts and they will pay off big time. Sean S. Sampson provides valuable resources, and information to help the online business owner prosper with their business.
Is A Website Considered Social Media
10. Enterprise 2.0: In my mind Enterprise 2.0 is simply this: Using all this social media stuff to change the way we work within an organization. How we collaborate. How we use the wisdom of crowds. That sort of thing. And again, think of how cool you sound when you say this. 11. Social Media Optimization: Ok, you’ve got content. You put it out in press releases, white papers, yada yada. Social Media Optimization is about making that data portable. Can it be subscribed to through RSS? Can someone submit it to Digg? Can someone take your video and embed it on their site? That sort of thing. A social media newsroom is a great example of SMO for press content. 12. Meme: First of all, how do you say this? It rhymes with dream. To me, memes are ideas that catch on, and a variety of people run with them, build on them, expand on them. The definitions for this one are somewhat varied, but I just sort of think of them in the simplest terms as an idea that spreads.
Here’s one that Gene in our office did a while back.
13. Mash-ups: Mash-ups are great. Take two pieces of content and mash them together to make something new. One very, very common one is a custom Google map, for example. Here’s one that Gene in our office did a while back. But mash-ups are limited only by your imagination and computer skills, so don’t just think they are Google maps. 14. Social Media Monitoring: This one is no joke. It’s step one for social media. You’ve got to listen before you can take part in a conversation. Should you loved this information and you want to receive more information about 6 Habits Successful Social Media Marketers assure visit our site. There are lots of tools to do this, depending on exactly what you’re trying to do. Basically free things like Google Reader or Bloglines let you track certain feeds. Services like Terraminds let you search Twitter. More advanced tools such as Radian6 and BuzzLogic cost money but let you do more analysis than you otherwise can. You’ve got to monitor to know what to say and monitor to know how you’re doing. 15. User-Generated Content: Hopefully this one is obvious, but instead of a company or organization generating content for a website you can have your users-generate content.
Think broadly on this one. Sure it’s “Submit a video”, but that’s hard. It’s also comments left on a site, reviews, etc. More content on your site is great. Imagine if you can get others to do it! Some extra cool folks use acronyms for this buzzword, like UGC or CGC (for consumer generated content). Try that at your next meeting! 16. Web 2.0: This phrase was coined by Tim O’Reilly in 2003. In December 2006, even he was still trying to define it. I like to think of this way: Web 2.0 is the transition of websites from static holders of information to sources of content. Picture Web 1.0 websites as half-filled buckets, sitting upright, while Web 2.0 websites are three-quarter filled buckets, pouring slowly out to fill other buckets. Some like to say it’s the transition of the web as a platform. It’s also, importantly, a change in philosophy as to how information is generated and shared.
Some people are already trying to define Web 3.0, but I won’t dignify any of that nonsense with a link. 17. Social Networks: You know this one. Facebook. MySpace. Easy, right? Sure. Just don’t forget the niche social networks that abound when you’re doing social media marketing. For our clients, we’ve often found far more engaged communities in places other than Facebook and MySpace. 18. Blogosphere: The blogosphere is an imaginary atmosphere in which all the nattering bloggers chatter floats around. 19. Viral Marketing: The definition is simple. It’s a marketing campaign that is so compelling that people share it, so it spreads, like a virus. But the reason we chuckle at it is because people frequently ask us to make something “go viral.” Or make a “viral video.” Two problems with that. Viral is impossible to predict. Could you have guessed before you saw the video below that it would take off? Doing something “wacky” enough to go viral can hurt a brand.
Yeah, yeah, I know all about Dove Evolution, and I can tell you why that’s actually NOT a good example of social media marketing, as brilliant as it is. 20. Ruby on Rails. Oh yeah, using this one in a conversation scores you big points. Through in the term 37signals while you do it for bonus points. Here’s what it is. Ruby is a programming language. The guys at 37signals made it really easy to use it quickly. It really was brilliant what they did. Very robust platform. We use it here sometimes. Gene’s a big fan. If you can compare it to CakePHP, then you shouldn’t be reading this post at all! 21. Social Media Press Release. The merits of the social media press release have been pretty heavily debated since Shift Communications came out with a template for it. Basically, the idea is to make your release easy for anyone, including bloggers, to pull from.
Extract key points. Embed your photos and videos on their site, etc. An interesting idea. I personally think there’s work to do to make it practical, but the idea that the traditional press release could be improved is no doubt true. 22. Vlogging. Not to be confused with “flogs”, which are fake blogs. Vlogging is short for video blogging. Instead of writing all this stuff, why not do a video about it. Here’s a quick video that I did explaining why I started Ignite Social Media. It’s an example of a vlog post, although some folks only do video on their blogs. 23. Microblogging. Microblogging is, as you might guess, really short blog posts. Twitter is a good example. Some say that Tumblr is, too. If you don’t know what Twitter or Tumblr are, go back to Part I from yesterday. 24. Transparency and Authenticity. If you’ve been looking at social media for more than 10 minutes, you’ve come across these words a lot. That’s because all the companies who have gotten in trouble trying to do social media marketing got in trouble because they tried to be too clever for their own good.
KickApps is white label social network building.
Just read this post if you want to know what I mean. Sometimes the best marketing is to just say what you know. The only time Wal-mart has gotten credit in social media is when they decided to just be honest. 25. White Label. White label means that someone built a program and they’ll let you have it (sometimes free, sometimes at great expense) so that you can put your design around it and make it your own. You get all the brand benefits, and all the functionality of a great tool, without the expense of building it. Often you can choose which elements you want, move them around, etc., to make something truly unique. KickApps is white label social network building. Clicky is white label analytics. White label can be a great option for quick, cost effective deployment, as long as you still think about strategy and user experience as you implement it.
Aggregator: A web-based tool that collects and delivers syndicated content. Archives: An organized index page that collects a website’s posts from the past. Captcha: A series of letters that are used when someone tries to respond to a social media post. The writer must correctly type the letters before posting. The captcha was created to assure that a person, as opposed to a software program, is writing the response. Creative Commons License: A creative commons license allows you to keep the copyright of your work, but allows others to distribute your work on other social media or social networking websites. The photography website known as Flickr has a series of free photos that are available for use on other websites. Keep in mind that you still have to credit the photographer, and you can not claim it as your own work. Dynamic Content: Dynamic content is content that is constantly changing. Videos and animations are examples of dynamic content. Keywords: Keywords are the descriptive words that describe a piece of media. A good use of keywords makes it easier for a website, article or video to be found on search engines. Photoblog: A type of blog that allows users to share photos. Podcast: A podcast is an audio program in a compressed digital format, which is deigned to be listened to over the web. RSS: RSS is an acronym for Really Simple Syndication. This XML based format has become the preferred standard for syndicating content across the web.
The tale of the Facebook founding was told through David Fincher's eyes, in the big screen movie, “The Social Network”. Aaron Sorkin penned the screenplay, and the unlikely pairing of creative minds crafted a prescient and absorbing character drama. It utilized The Accidental Billionaires by Ben Mezrich, as a template. The precision directing by Fincher and the cast's superb delivery of the dialogue written by Sorkin produced what most experts described as an excellent film. It is somewhat of a cautionary tale, and very pertinent in the times in which we live. Sean Parker, Napster founder, said this movie is about our time, and that it could apply to all of the networking sites, as well as Facebook. The storyline was woven around the actors who play Mark Zuckerburg, Tyler and Cameron Winklevoss and Eduardo Saverin, and their problems and issues over the ownership and origins of Facebook. During those pivotal moments, the storyline detailed Facebook's formation, which came from Zuckerberg's hacking into the servers at Harvard, to build a campus “Hot or Not” site pertaining to female students.
List Of Different Social Networks
The notoriety followed the act and Zuckerberg was tapped to make a networking site exclusively for Harvard alums and students. Rather, Zuckerberg improved on his idea, and refined the site, and created Facebook, with Saverin. Facebook became a phenomenon on-campus, with “Facebook me” heard as a campus buzz-phrase. It expanded into the campuses of other universities before it hit the outside world. The friends' popularity surged, but their friendship did not. Eduardo wanted to monetize the site, and Zuckerberg objected to that. He felt that they would lose their status and credibility if they decided to make money from the site. Throughout the storyline, legal action was also threatened from the Winklevoss twins. Fincher melded The Social Network into an interesting study of how money and power can bring peril, changing Zuckerberg from a maladjusted student into a young man who was later governed by greed, obsession and entitlement. The film began and ended with scenes between he and Erica Albright, whom he pined for. She told him first that people would dislike him for being something other than a nerd. In the last scene, they were no longer even facing each other. So, Zuckerberg had and has, at the same time, everything but nothing. He was named the world's youngest billionaire, but he actually became a victim of his monster, Facebook. Please Register or Login to post new comment. How To Make Your Instagram Profile Popular? How to Build Your Social Media Marketing Strategy?
Social networking is a global revolution, enabling billions of people worldwide to stay in touch with their friends, share experiences and photographs and exchange personal content. In many ways it has replaced the phone and email. For many users, it has become a way of life. Never disclose private information when social networking. Be wary about who you invite or accept invitations from. Think very carefully before being persuaded or harassed into changing your basic beliefs or ideologies, or adopting an extremist stance. Be careful about clicking on links in an email or social networking post. Maintain privacy and avoid identity theft or fraud. Your identity is precious. Keep it that way with a few simple precautions. Here's more regarding Just to make sure have a look at our own web-site. A basic understanding of computer viruses and spyware. Use the Internet to make calls safely. Chatting online is fun, but do you know who you're actually talking to? Various social networking sites are also valuable tools used by many companies and individuals to extend their contacts and deliver marketing messages.
Topic title: Blogs As A Social Bookmarking Platforms
Topic covered: social media assistant, social media in, social networking marketing strategy, top rated social media sites, what is social media article
