Britons trust social media platforms less than any other major nation and favour stronger regulation of Silicon Valley’s technology companies, according to a survey of 23 countries. More than four in five Britons distrust platforms such as Facebook and Twitter, with other developed nations such as France, Germany and the US not far behind. The attitudes contrast sharply with those in middle-income countries such as Brazil, India and Mexico, where trust is far higher. The findings are part of the YouGov-Cambridge Globalism Project, a wide-ranging poll of more than 25,000 people on a range of topics including populism, EDN\n globalism and technology. The Guardian, which helped design the survey, is exclusively releasing the findings. What is the YouGov-Cambridge Globalism Project? The project is a new annual survey of global attitudes in 23 of the world's biggest countries, covering almost 5 billion people. The 2019 survey canvassed 25,325 people online across much of Europe, the Americas, Africa and Asia in February and March.
Current Social Media Sites
Questions about populist attitudes and convictions were inserted in order to derive a "populist cohort", and discover what this group of people think about major world issues from immigration to vaccination, social media and globalisation. The full methodology can be found here. Respondents were asked how much they trusted information from various sources, including national broadsheet newspapers, social media and online-only news websites. Britons were the least trusting of all of those media: just 12% trusted information from social media, compared with 83% who had little or no trust in platforms such as Facebook and Twitter. In all, 23% of Americans said they trusted information gained from social media, as did 20% of Germans, and 28% of Canadians. In developing nations, however, the trust was much higher: a majority of Indians (52%), Saudis (52%) and Thais (52%) trusted information from social media - as did 51% of Poles. Just two sources of information were trusted by a majority of Britons: national TV news channels (61%) and local news organisations (54%). Only the US was more mistrusting of information sources in general.
Social Media And Advertising
The deep mistrust of social media in the UK and other rich nations comes after a difficult spell for the sector in which companies have been accused of eroding privacy, harming children and undercutting democracy. The Cambridge Analytica scandal highlighted big tech’s ability and willingness to harvest data and subvert democracy, while the Christchurch shooting is the latest example of terrorism encouraged by online radicalisation. YouTube has continually been found showing inappropriate content to children, and all the social networks have been implicated in nation-state information warfare, beginning with Russian trolls uncovered on Twitter after the US election. Episodes such as these explain why Britain is leading calls for increased levels of regulation of social media and technology companies. More than 60% of Britons think those businesses should be regulated more than they are now, compared with just 6% who think there is too much regulation and 15% who think there is the right amount. The calls for stronger regulation come as the UK government is consulting on legislation intended to make Britain “the safest place in the world to go online”.
Two-thirds of Britons polled said influence was too high, again the highest proportion in the world.
The Online Harms white paper proposes imposing a new duty of care on companies that host user-generated content online, and landing them with strong penalties, potentially levied personally on individual executives, if they fail to live up to that duty. In the US, those calling for increased regulation were comfortably the largest group: 47% of those polled believed the industry needed more oversight, while 14% said it needed less, and 21% said it was about right. Appetite for regulation appears broadly correlated with beliefs about the extent of the power and influence technology companies have. Two-thirds of Britons polled said influence was too high, again the highest proportion in the world. The finding suggests the stereotypical view of the US as supportive of laissez-faire market liberalism may be increasingly out of date when it comes to technology. However, the survey results may also reflect the relative lack of regulation in the US, where taming Silicon Valley’s technology corporations is becoming a salient political issue. Germany, for example, has some of the world’s strictest regulations for technology companies, which came into effect in the past few years. By contrast, the US has seen little variation in the federal laws it has used to regulate the internet for decades. The YouGov survey also suggests that despite widespread use of social media across the world, people generally do not see the platforms as a tool for keeping up with news and current events. Just 24% of Britons say they have used Facebook to consume news in the last month, and 14% say they have used Twitter for the same. In the US, those figures are 31% and 13%, with 16% also saying they have used YouTube to follow the news.
It’s important to know who your customers are, the better you know your customers the more you will appeal to them on social media. What is their average age and gender? What is their budget? Where are they located? What aspects of online shopping do they value? Do they buy from competing businesses? Find out which social media platform your customers use and develop a presence there. This will allow you to target specific audiences that may be valuable to your business. Decide what your username will be across all of your social media platforms and your website. Choose something that suits your brand, is memorable and easy to spell. This allows your customers to quickly and easily find you or follow you on multiple platforms. Remember, this will form part of your online business identity. If your website receives a lot of traffic, maximise the number of followers you have on social media by adding follow buttons on your webpages.
This allows your viewers to quickly and easily follow you on social media and keep up-to-date with your business. Use content that is appropriate for the social media platform you’re posting to! Remember, certain media platforms such as Facebook, Twitter and LinkedIn are better for connecting with people, while platforms such as Snapchat, Instagram and YouTube are more appropriate for sharing media. Engage with other businesses who a similar demographic and seek out opportunities for cross-promotion. By reposting content it shows you care about your online community and as a result their audience may eventually become yours. Give your customers a reason to follow you on social media, one way to do this is to provide exclusive content, products or discounts to your followers. When writing content remember that your audience can range from amateurs to experts. Industry jargon should be avoided and if necessary, clearly explained to the reader. It’s also important to come across as a real person not a machine, add some warmth, personality and occasional humour to your posts and remember, it’s called ‘social’ media for a reason! Check out our information on how to attract more customers. Know who your customer are, read our tips to understand your customers. Find out how to best manage and conduct online customer reviews of your business. The choice of social media channels can be overwhelming, use our social media tools for business information to help guide you. If you aren’t already, you can follow us on Facebook, Twitter and LinkedIn to stay up-to-date on the latest business news.
The role of social media in the "Arab Spring", a revolutionary wave of demonstrations and protests in the Middle East and North Africa between 2010 and 2012, emacs-jinja2-mode\n remains a highly debated subject. Uprisings occurred in states regardless of Internet usage in the area. Social media played a significant role facilitating communication and interaction among participants of political protests. Protesters used social media to organize demonstrations (both pro- and anti-governmental), disseminate information about their activities, and raise local and global awareness of ongoing events. Research from the Project on Information Technology and Political Islam found that online revolutionary conversations often preceded mass protests on the ground, and that social media played a central role in shaping political debates in the Arab Spring. Social media's impact varied per country. Social networks played an important role in the rapid and relatively peaceful disintegration of at least two regimes in Tunisia and Egypt, where the governing regimes had little or no social base. Syrian "hacktivist" group, SEA (Syrian Electronic Army), was established in order to target and launch cyber attacks against the political opposition and news websites.
Syria and Yemen, where there is little Facebook penetration. Statistics show that during the Arab Spring the number of users of social networks, especially Facebook, rose dramatically in most Arab countries, particularly in those where political uprising took place. Libya was an exception to this statistic, because at the time they still seemed to be suffering from low Internet access and consequently had reduced traffic. Government reactions to social media activism differed significantly from country to country. The Internet blackout in Egypt failed to stop the protests, and instead seemed to fuel them. As the call to protest spread, online dissent moved into the offline world. Some analysts have translated this to mean that the Arab Spring truly began as a youth revolution meant to "promote a collective identity" and "mobilize people online and offline". Social networks were not the only instruments available for rebels to communicate their efforts. In countries with the lowest Internet penetration and limited social networks, such as Yemen and Libya, mainstream electronic media devices like cell phones, emails, and video clips (e.g. YouTube) were used to cast light on the country's situation.
Social Media Info
In Egypt, and particularly in Cairo, mosques were one of the main platforms to coordinate protests. Television was also used to inform and coordinate the public in some countries. Some argue that the constant live coverage by Al Jazeera and other news agencies during the Egyptian Revolution of 2011 prevented mass violence by the Egyptian government in Tahrir Square, as the cameras streamed the events to the outside world. According to some experts, the initial excitement over the role of social media in political processes in the countries of the Maghreb and the Middle East has diminished. As Ekaterina Stepanova argues in her study concerning the role of information and communications technologies in the Arab Spring, social networks largely contributed to political and social mobilization but didn't play a decisive and independent role in it. Instead, social media acted as a catalyst for revolution, as in the case of Egypt, where the existing gap between the ruling elite and the rest of the population would eventually have resulted in some kind of uprising.
Most Used Social Networking Sites
A literature review conducted by Robert Zepic et al. In addition to demonstrators, autocratic governments themselves also use social media for their purposes, for example, to monitor citizens. Terrorist groups are also increasingly making use of social media, using the medium to recruit new followers or spread propaganda. In his article "Small Change. Why the revolution will not be tweeted," Malcolm Gladwell outlines two main reasons why social media cannot be considered as a factor of real social change. First, social media leads to low-risk activism based on weak ties among participants, meaning that users can create the feeling of political action while not actually achieving anything. For example, in Syria, the "days of anger" announced on Facebook didn't actually cause large protests, even though they occurred just after violent clashes with the police resulting in the mass arrests of teenagers. Second, Gladwell argued that the decision-making process achieved through consensus is complicated by social media, which has no inherent hierarchy.
Stepanova, Ekaterina (May 2011). "The Role of Information Communication Technologies in the "Arab Spring"" (PDF). Salem, Fadi; Mourtada, Racha (May 2011). "Civil Movements: The Impact of Facebook and Twitter" (PDF). Howard, Philip N.; Duffy, Aiden; Freelon, Deen; Hussain, Muzammil; Mari, Wil; Mazaid, Marwa (2011). "Opening Closed Regimes: What Was the Role of Social Media During the Arab Spring?" (PDF). Clayton, Mark; Jacobsen, Katherine (28 August 2013). "Syrian Electronic Army: Who Are They and What Do They Want?". Huang, Carol (6 June 2011). "Facebook and Twitter key to Arab Spring uprisings: report". Cohen, Noam (20 February 2011). "Egyptians Were Unplugged, and Uncowed". Soengas, Xose (2013). "The Role of the Internet and Social Networks in the Arab Uprisings-- An Alternative to Official Press Censorship". Harlow, Summer (2013). "It Was a "Facebook Revolution": Exploring the Meme-Like Spread of Narratives During the Egyptian Protests". Eaton, Tim (April 2013). "Internet Activism and the Egyptian Uprisings: Transforming Online Dissent into the Offline World" (PDF). Westminster Papers in Communication and Culture. Harlow, Summer (2013). "It Was a "Facebook Revolution": Exploring the Meme-Like Spread of Narratives During the Egyptian Protests". Demidov, Oleg (2012). "Social Networks in International and National Security". Zepic, Robert; Dapp, Marcus; Krcmar, Helmut (2016). "Social Media in Political Transition: A Literature Review (PDF Download Available)". 16th European Conference on e-Government. Gladwell, Malcolm (4 October 2010). "Small Change. Why the revolution will not be tweeted".
When it comes to social marketing, the gurus to follow are not the “usual suspects” of internet marketing. Internet marketing, generally dominated by men, uses a very different approach than social marketing. The hard sell, always-be-closing approach falls flat in the Web 2.0 world of relationship building. With social marketing, the focus is on planting the seeds of trust and likeability that blossom into profits later on. Traditional internet marketing takes a much more aggressive approach- all you have to do is look at a typical sales page from an internet marketer versus a Facebook profile page and you’ll see the difference. If you look around at people who are rising to the top of social networking, you will see the brightest and the best tend to be women. What does that tell you? From an anthropological point of view, you can say that women are wired to approach things from a relationship point of view, rather than a combative one. While the warrior was out spearing the wooly mammoth, the woman was back at the cave making nice with the neighbors and forming bonds for survival.
Social Media Advertising Campaigns
Unfortunately, even a lot of successful women internet marketers need to un-learn their internet sales training as they transition into the world of social marketing. Here are some tips to remember as you use social networking tools to grow your business and boost your visibility. It bears repeating, but relationship building is the foundation for success in social networking and anything Web 2.0. When you meet someone online, you want to focus first on learning who they are. It’s not about saying “Hi” then sending them to a sales page. In internet marketing, you’re taught to make the most of every piece of real estate on a page- especially your signature line. When you sign your social networking messages with links to your opt-in page or even your blog, then you’re perceived as being pushy. Pushy people are the party crashers of Web 2.0 and don’t make many lasting relationships!
One way to build relationships with others is to offer genuinely helpful comments on their pages. A bad habit carried over from the traditional internet marketing world is to use the comments as a place for self-promotion. Someone leaves a comment on another person’s blog or wall, then follows it up with a 2 line promotion for their upcoming teleclass. You know the caricature of the tacky tourist wearing plaid shorts, dark socks, and dress shoes? OK, THAT is how you come across when you do stuff like that. Social networking isn’t going away and there is enough room out there for everyone to taste success. Take a relationship building approach and see for yourself: the results hold the potential to be astounding. Would you like to reprint this article? Nancy Marmolejo is a PR, media, and social networking strategist who teaches women entrepreneurs how to generate more money and attention by positioning themselves in the spotlight. An award winning business owner, Nancy is frequently quoted in the areas of business, creativity, and social networking. Author's Bio: Nancy Marmolejo is a PR, media, and social networking strategist who teaches women entrepreneurs how to generate more money and attention by positioning themselves in the spotlight. An award winning business owner, Nancy is frequently quoted in the areas of business, creativity, and social networking. Please Register or Login to post new comment. Why should you buy modular moving toys from Ugears? Is Your Self-Talk About Your Body Destroying Your Self-Confidence? Should you cherished this short article as well as you want to acquire more details with regards to Debate Blocking Social Media Workplace generously check out our web-site.
Top New Social Sites
Internet marketing, though it may be a new concept for some, it is not as new of a concept as social media marketing. Internet marketing, also known as online marketing is at its simplest form using the Internet to market your business, product or service. This could encompass a broad range of activities that you do online to market your business, from article marketing to banner or text link ads, and from email marketing to using SEO to market. Many of these activities have considerable costs involved, just to get started, as well as needing specialized knowledge in order to truly be successful with using them to market your business. Social media marketing is therefore a brand new concept, which involves more specific activities. In fact, it is in reality a form of Internet marketing. It involves the use of social media sites to market your business, product and / or service.
These days, social media is where it is at, and it is how most Internet marketers are choosing to market their businesses. Because it works, plain and simple. It is easy to learn, easy to incorporate and is enjoyable too. Who wouldn’t like to socialize? After all that’s much of what social media is about “being social”. But it is more than that too, it’s being social in a serious way, getting to know your target market, your competition, and what you need to deliver to succeed. There are many advantages to social media marketing and I’m sure there are some disadvantages as well, but the important thing to know is that you need to use social media to market your business. One of the greatest advantages is that it is virtually cost free. With social media marketing cost doesn't play as large a role and there is virtually no reason why you couldn't get started using it right away to market your business. It truly is as easy as setting up a Twitter account, a Facebook account and trying out a few social bookmarking sites such as Stumble Upon, Delicious, and Digg.
Topic title: Britons Less Trusting Of Social Media Than Other Major Nations
Topic covered: all social media sites, social marketing platform, the most used social networks, to go social network, top rated social media sites
