Social media has become an integral part of all of our lives. We use it to connect with friends and family, to catch up on current events, and, perhaps most importantly, to entertain ourselves. This is why just under 70 percent of Americans, and more than 2.6 billion people globally, use social media. However, this wasn’t always the case. Back in just 2005, social media penetration in the U.S. 5 percent, and most of the rest of the world didn’t even know what it was. All of this means that the history of social media is a brief yet tumultuous one, and studying it can help us better understand just how much, and how quickly, the world around us is changing. Before going too far into the history of social media, it’s important we first discuss exactly what we mean by social media. For most of us, we can spot social media when we see it, but we should work to be a bit more specific.
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Social media is understood as the different forms of online communication used by people to create networks, communities, and collectives to share information, ideas, messages, and other content, such as videos. Social media depends on user-generated content. This is why typical websites and blogs do not get included in the world of social media. Only certain people can post to these sites, and there are significant restrictions on the types of content that get uploaded. Many people like to link the history of social media to the growth in communications technology that has been occurring since the end of the 19th century. A common starting point is Samuel Morse’s first telegraph, which he sent in 1844 between Washington, D.C. However, going off our definition from before, this type of communication does not qualify as social media. First, it did not take place “online,” and second, telegrams do not contribute to any larger community or collective.
Instead, they are used to send individual messages between two people. So, while it’s interesting to think of social media as being part of a much larger continuum, the real history of social media starts in the 1970s with the emergence of the internet. The internet has its roots in the 1960s and 1970s when various private and public organizations were working to try and find ways to get computers to communicate with one another. In a sense, this can be considered as the beginning of social media. However, it wasn’t until the 1980s, and really the 1990s, that personal computers became more normal, which set the stage for the emergence of social media. Additionally, the emergence of blogging in the 1990s helped usher in the age of social media. Using our definition of social media above, the first two social media sites were Six Degrees and Friendster, both of which are no longer around, despite playing an influential role in starting what has become a social media revolution. The website credited as being the “first social media” site is Six Degrees.
What Does Social Media
It’s named after the “six degrees of separation” theory, which states that everyone in the world is connected to everyone else by no more than six degrees of separation. This is often called the “Six Degrees of Kevin Bacon” theory, although Kevin Bacon himself is irrelevant to the phenomenon. The reason Six Degrees is considered to be the first social media site is because it allowed people to make individual profiles and add others to their personal network. It was officially launched in 1997, and it lasted until about 2001. It’s number of users peaked at around 3.5 million. 125 million, but it shut down just one year later. A few years later, in 2002, the site Friendster emerged to compete with Six Degrees. Like Six Degrees, it allowed users to make contacts and save them as part of a personal network. People could also share videos, photos, and messages with other users, and they were also able to leave comments on other people’s profiles, so long as they were part of each other’s personal network.
A few months after its launch, Friendster had over 3 million users, and this number continued to grow, eventually reaching over one hundred million. In 2011, Friendster was rebranded as a social gaming site that was focused mainly on the gaming community. This helped it stay relevant alongside competitors such as Google, Yahoo! Facebook, but in the end, Friendster was doomed to fail. In 2015, it suspended all of its services, and on Jan. 1, 2019, it ceased all operations and officially closed its doors. When Did LinkedIn Start? Surprisingly, LinkedIn was one of the first social media sites in history. It was founded on December 28, 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Valliant. Initially, it was a site focused on professional networking, allowing people to connect with business and school contacts, as well as companies. Today, this is still the primary purpose of LinkedIn.
It has stayed true to that purpose to this day. Currently, LinkedIn has more than 575 million registered users, and it’s ranked number 285 on the Alexa Ranking for most-visited sites. When Was MySpace Created? Of the original batch of social media sites, MySpace was perhaps the most popular and influential. Launched on August 1, 2003, MySpace quickly became the largest social media site in the world. It started as a file storage platform, but it quickly transitioned to a social network, which contributed to its meteoric rise in popularity. By 2005, it was clear to the world that MySpace was here to stay, so some larger companies began to show interest in acquiring it. 580 million. Shortly thereafter, in 2006, MySpace surpassed Google as the top visited website in world. 800 million in revenue, making it one of the more profitable social media sites out there. Another reason MySpace began to decline was its use of on-site ads to generate revenue.
900 million, three-year advertising agreement, overloaded the site with ads and made it difficult to use. However, MySpace, despite its decline, continues to operate to this day. In 2016, it was bought out by Time Inc., and in 2018 it was bought again by the Meredith Corporation. Currently, it’s still ranked 4,153 on the Alexa ranking of most visited sites in the world. When Was Facebook Founded? Facebook was founded on February 4, 2004 by Mark Zuckerberg, as well as Eduardo Saverin, Andrew McCollom, Dustin Moskovitz, and Chris Hughes. Facebook started as a social media site exclusive to Harvard students, although it quickly spread to the rest of the Ivy League, as well as Stanford and MIT. However, after 2006, Facebook was available to anyone claiming to be above the age of 13, regardless of whether or not they had an affiliation with a university. After its launch and subsequent expansion, Facebook grew quickly, surpassing MySpace in 2008 as the most visited site in the world.
This amounts to just under 30 percent of the entire global population.
3 on the Alexa traffic rankings, behind only Google and YouTube. 104 billion, making it one of the highest IPO valuation’s of all time. 40 billion a year in revenue, and it is considered as one of the most important tech companies in the entire world. Currently, Facebook has just over 2.3 billion active users, a number that has grown consistently since its launch. This amounts to just under 30 percent of the entire global population. When Did Twitter Start? Twitter was created on March 21, 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. It distinguished itself by limiting users to only 140 characters, a policy it held onto until 2017, when it doubled the character limits in all languages except Chinese, Japanese, and Korean. 14.2 billion. Today, it has around 335 million monthly active users. When Did Instagram Start? Instagram was launched on October 6, 2010 by Kevin Systrom and Mike Krieger. Instagram grew quickly after its launch, surpassing one million registered users in just two months. Currently, it has 1 billion active users, which makes it the sixth most popular social media site in the world. 1 billion in cash and stock.
In general, today’s market is dominated by just a handful of companies.
When did Snapchat Start? Snapchat was started by Evan Spiegel, Bobby Murphy, and Reggie Brown in September 2011. Its distinguishing feature was that it allowed users to send photos to one another that would disappear shortly after being opened. Today, in addition to this service, Snapchat also allows people to chat with one another as well as share a “24-hour story,” which gives users the chance to post photos and videos and save them for one full day. Currently, it has around 186 million active users, although it is particularly popular among young people, leading many people to believe Snapchat’s influence will grow in the coming years. The history of social media is relatively short in terms of time, but this doesn’t make it any less exciting or influential. Today, social media is an integral part of the lives of people around the world. In general, today’s market is dominated by just a handful of companies. But if we can learn anything from the history of social media, it’s that this will change. New companies will emerge, and, as people’s preferences change, old ones will die or merge into something else, rewriting the history of social media as they do.
Cons - The drawbacks include having to monitor social media closely, making it very demanding and time-consuming. Whilst building brand loyalty and growing on social media is good if it’s not improving your sales than sometimes it can be frustrating. It requires time, investment and patience. Worldwide there an incredible number of users on each social media platform. Facebook is still the dominant platform worldwide, along with Instagram and YouTube. However, Qzone is a Chinese social network, yet still has a high volume of users. If you’re a national business, it may be worth looking to target some, if not all, of these platforms. As for the UK, the proof is in the numbers. Social media statistics offer an insight into the millions of users on each social network, in the UK. Are you using all the social media sites you could be? Below is the graph of the top social media networks with their UK user numbers. The largest is Facebook, with over 32,000,000 users in the UK alone - worldwide, there are 1.65 billion.
Popular Social Sites
Closely followed by Twitter (20 million), YouTube and LinkedIn (19 million). Due to their compatibility, Instagram and Snapchat have considerably less than Twitter/LinkedIn - as they are mostly used and compatible on handheld devices (Instagram can be viewed via a web browser). What Social Media Sites are there? Listed above are the Top 11 social media sites used in the UK, with the number of users listed beside. Networks like YouTube and Vimeo are geared towards video, uploading and sharing creations. Whilst Instagram, Pinterest, Snapchat utilise images and shorter videos. LinkedIn focuses more on B2B (business to business) and sites like Tumblr are used mainly for blogging. Facebook are shorter platforms for blogging but also are used to share videos and images onto user’s feeds. What is the most popular social networking site? According to the data listed above, the most popular social media site is Facebook. With over 32 million users in the UK alone, it’s one of the easiest platforms to manage and use.
With a huge market on social media, more and more businesses are utilising social media to market products/services to the ever-growing audience. The most popular social networks for businesses, according to digital marketers, are listed below. The data, collected via Clutch’s Social Media Survey, the most favoured network for businesses is Facebook - due to the huge number of users. Following closely behind is LinkedIn, YouTube and Twitter. In 2018, Clutch conducted another survey for small businesses, and how they use social media in 2018. It found that Facebook was still the most popular platform, with 86% of small businesses favouring it. Whilst smaller businesses may not have the scale for some services, like using Twitter for customer response, it’s surprising to see smaller businesses not taking advantage of LinkedIn. LinkedIn is a powerful tool for networking, which is a known and proven aspect for smaller businesses to bring in more business. If you’re a small business, and you’re not marketing yourself and your company on LinkedIn, you could be missing out on bringing in more work and more profit.
Hootsuite is one of the most well know management tools in the game.
Not everyone has a knack for social media. For some it can be confusing and a lot of hassle - especially if you’ve got your own work to get on with. Bigger companies will usually have an in-house social team. Generally, smaller businesses outsource to digital agencies and social media management companies. Managing multiple accounts is normally very time consuming, so social media whizzes use management tools like Hootsuite or Buffer. This allows you to monitor data from across all your social channels, as well as manage posts and track engagement and stats. What is the best social media management tool? Whilst there are tons and tons of services available, we’ve picked our top 3 favourite social media management tools. Hootsuite is one of the most well know management tools in the game. Plans vary depending on how many accounts you add, and you can utilise an array of features across the management system. The dashboard allows you to manage all your profiles in one location. The prices range from £16 a month (10 social profiles with 1 user) to £80 a month (20 social profiles with 3 users). Whilst Buffer focuses on ease of navigation.
Social Media Or Social Media
It not only looks simple but is easy to operate and comes with a wealth of reposts in the Analytics tab. 249 for premium plans. Sprout is great value for money, despite not having a free plan. There are so many features available to ease the social media posting process. It allows you to queue up posts and visualise when and where they’ll be posted too. Whilst the hefty price tag may not suit smaller businesses, for larger scale ones it’s ideal. MavSocial has a special emphasis on creating strategic content campaigns, to utilise your social media in a more effective and efficient way. One of the key features is the re-purposing tool, which allows you to rework existing and published content to fit a new purpose, whilst monitoring your messages and notifications across all social profiles. The basic plan is free, with 2 social profiles and one user. 199 per month. This plan allows you to have 50 social profiles with 5 users attached.
This service is ideal for digital agencies, as it allows you to report to your heart’s content. AgoraPulse not only improves the content and streamlines posting, but it allows you to create unlimited reports too. This means you can report back to your clients, as well as integrate competitor analysis and monitor ad campaigns too - synchronising workflow. However, this is only available on the more expensive plans. The basic plan starts from around €49 per month, which allows 3 social profiles and 1 admin. The pro plans are around €299, with 40 profiles and 12 admins. Social Pilot works on creating harmony between all of your social accounts. It has the tools to create special tools for social media reporting. It emphasises synchronicity as the main feature, so the team of admins (on the pro account plan) can streamline their workload. The hand calendar feature easily displays published content and scheduled content as well.
80 per month, featuring 200 social profiles and 20 users. As for Everypost, it focuses on pulling visual content from multiple sources as well as preaching a simple interface for ease of navigation and functionality. The price plan is dependent on the features you wish to include with your plan. For the highest price on Everypost, you can have up to 120 channels with 12 people managing. Along with 15 social analytic profiles and 25 team members. It appears to be the best service for the price. For the same price as Buffer, and cheaper than Hootsuite, you can do a lot more with the service, including more team members and better management. So, if you want to maximise engagement for your posts, and schedule your socials accordingly, you should know when is a good time to post on social. We’ve created an infographic on the best times to post on 4 of the main social media platforms - so you can maximise users engagement and interactions with posts. You can see our graphic, below. With 2018 now here, it might be time to utilise all those social media platforms to their fullest extent. With each service gaining more and more users, Facebook is going to become even bigger this year. It’s a powerful marketing strategy to include SMM, and with a user base growing at an alarming rate, social media is not a market to miss out on. Check out our digital marketing services available. Below, you’ll find a slideshow on social media management tools. If you find this information helpful, feel free to share it with your friends, colleagues, family or pets!
Social Network Community
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Topic title: The History Of Social Media: Social Networking Evolution!
Topic covered: google social media, list of all social media, social commerce, social media learning, social media marketing uk
