E-mail marketing is still hugely effective nowadays. One of the best ways to build your e-mail list is with the help of social media networks such as Facebook and Twitter. Here are a few ways to do that. E-mail marketing is still hugely effective nowadays. One of the best ways to build your e-mail list is with the help of social media networks such as Facebook and Twitter. Here are a few ways to do that. When it comes to social media, Facebook should definitely be one of the main sites for you to focus on. Create a fan page and link it to your website. You can also put the subscription form to get people to sign up on your list right on your fan page if you do not want to simply link back to the page on your website. Make sure you tell people what they will be receiving whenever they sign-up since they usually want an incentive for doing so.
You should customize this reply to ask people to sign up for your mailing list.
It is also a good idea to network with other Facebook pages too. This will increase your exposure in your niche and hopefully lead to more people signing up for a list. Twitter is also one of the best social media websites around today. You will need to work on getting as many followers as you can after joining the site. Whenever people start following you, they receive an automated reply. You should customize this reply to ask people to sign up for your mailing list. On both Facebook and Twitter, you will need to post messages to your friends and followers quite often without going overboard. You can even have a contest to get other people to repost your tweets and Facebook posts so you can increase your exposure. Make sure you offer your friends and followers who do it the most a prize of some sort. Video is also huge on the Internet nowadays, so websites like YouTube can also be used to build your list. Whenever you upload a new video clip, simply put a link back to your landing page beneath the clip. You only want targeted people to join your list, so make sure your videos are relevant to the nature of your list. Although it is not quite as popular as websites such as Facebook and Twitter, LinkedIn will also come in handy if you are trying to increase the size of your email list. There is a website section on your profile you can put a link back to your website's landing page in. You can also put your landing page information in the summary section for better results.
Please remember there is no need to make it easy for those who wish to misuse your information.
Social Networking Sites - such as Facebook was created by and for college aged students so they can stay in touch. Is this the case today? Answer - Facebook is happy to share they enjoy users of all ages, and cultures. This site has grown into a social networking site for all. The good thing about this is the way it's set up. Your friends are normally friends and associates you have something in common with. Why shouldn't my screen name be something familiar like my first name and possibility the first initial of my last name? Answer - giving to much information to the entire world. A screen name should not identify you in any way. When you give it to yours friends they are aware of who you are. Please remember there is no need to make it easy for those who wish to misuse your information. Information is not private anyway why so much fuss protecting it? Answer - your personal information is just that personal. It is a valuable commodity that needs to be protected at all cost. I am aware of privacy settings and would like information on how to go about finding it while on certain sites? Answer - the one tool you have now is all the required information in one place. The place is this website. We've put together enough information to inform without overwhelming you. If your not using this site as your reference point remember each site will have a privacy tab. Just search for it and learn about the settings. You will be happy you did.
Les Social Media
There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented reality (AR) began to take off and major catastrophes caused online hesitation—think: data breaches by Facebook, interference in American elections, and world leader dialogues on Twitter. 2019 is a year that might just be a response to all of that. As always, it’s a matter of what you have time to do and to do well. Brand professionalism, voice, authenticity, and trustworthiness matter more than ever. “Going live” has been huge for a couple of years now, but the authenticity and vulnerability of live video is really speaking to audiences skeptical of sales pitches and manipulation. There have been more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform.
Over 2 billion people have watched live videos. This is a trend just getting started. “Stories” are potentially the next stage of social media as we know it. FOMO (fear of missing out) is real with audiences online, and the mixed media presentation of Stories enables creators to craft deeper content and audiences to feel more connected with a brand. Facebook has said the Stories format “will soon replace the newsfeed as we know it.” And as reported by Entrepreneur, 200 million Instagram users use Instagram Stories each month. Stories aren’t just for Snapchat anymore. Savvy marketers need to be on top of this one. Facebook, YouTube, and Instagram have emerged as the top platforms for video marketing, and audiences are responding more than ever. With the launch of long-form, vertical videos on IGTV from Instagram and continued new options for YouTube Creators, video is evolving fast. If you have any concerns about where and how to use 5 Successful Social Media Campaigns Learn, you can get in touch with us at our page. Hello, Google My Business. While YouTube and Facebook are the clear leaders in the social media usage battle, Instagram has jumped ahead of the pack to be the third most popular platform with a continually expanding lead over Pinterest, Snapchat, LinkedIn, and Twitter.
That being said, 2018 marked the year that the Facebook website fell behind YouTube in popularity.
Breaking these down one by one, here are the latest numbers. However, of the 68% of American adults on the platform, 74% login to Facebook daily. That being said, 2018 marked the year that the Facebook website fell behind YouTube in popularity. Of course, including app usage, Facebook remains the most popular social media platform. After years of U.S. Facebook accounts, Indian users stepped ahead in 2018, with 294 million users compared to the U.S.’s 204 million. Facebook has more than doubled since 2012, with 41% of older Americans now active on the platform. Only half of American teens use Facebook. While this is a big number, if you’re targeting this audience, Instagram, YouTube, and Snapchat are all better bets. 88% of Facebook users are logging in via a mobile device. There are 1 billion users who are members of a group, and 200 million of these are a part of a “meaningful group,” a community that becomes a key part of a Facebook user’s experience.
78% of American Facebook users have discovered something to purchase via this platform. Facebook is the most popular social network for small businesses, with 86% of small businesses present on the platform. There are 9 billion active monthly YouTube users, with more than 30 million people on the platform daily. YouTube is the world’s second most popular search engine. 70% of YouTube viewers go to the platform to help solve a problem with work, school, or hobbies, and 57% of viewers go to YouTube for entertainment. 80% of 18-49 year-olds watch YouTube at least monthly. Slightly more men watch YouTube than women, with its users being roughly 55% male. 96% of online American teens watch YouTube videos. Counting only YouTube views on mobile, YouTube reaches more viewers between 18 and 49 than any broadcast or cable television network. 67% of YouTube users have at least some college education. 70% of video watch-time is on mobile devices.
There are now more than 300,000 paying YouTube TV subscribers. YouTube is the third most popular social network for small businesses, with 46% of small businesses present on the platform. 1 billion people are using Instagram on a monthly basis. 121 million of these users are in the U.S. Yes, this number is huge, but then think of the remainder of the active users that are outside of the U.S. Interested in connecting with an international audience? Instagram is ready for you. The ratio of women to men Instagram users is roughly even, with slightly more male users in the 18-34 age range and slightly more female users both in the 13-17 and 35-64 ranges. 59% of Instagram users in the U.S. 30, with 72% of teens on Instagram every day. Instagrammers 25 and older use the platform on average 24 minutes a day, and those under 25 average 32 minutes a day. Video viewing was up 40% in its first year of availability on Instagram and 80% in the year following.
80% of Pinterest users access the platform via the mobile app.
More than 50 billion photos have been shared. Instagram is now the 2nd most popular social network for small businesses, with 48% of small businesses present on the platform. 250 million people use Pinterest every month. 1 out of every 2 Millennials access Pinterest at least once a month. 80% of Pinterest users access the platform via the mobile app. While Pinterest has traditionally been a female-dominant platform, with as many as 80% of its users being women in recent years, 50% of recent Pinterest sign-ups have been men. Some deem Pinterest “one of the internet’s most important shopping platforms,” and this is for good reason, with Pinterest ranking as the 2nd most popular social network where users go for holiday shopping ideas. 93% of users say they use Pinterest to plan for purchases. 50% of Pinterest users say they have made a purchase after seeing a promoted pin. 27% of global marketers use Pinterest.
5 million businesses are on Pinterest. Snapchat has 300 million active monthly users. 78% of American 18-24 year-olds use the platform. 71% of these users visit the platform multiple times per day. Looking at all Snapchat users, regardless of age, 49% visit the platform multiple times per day. 54% of American 25-29 year-olds are on Snapchat. 25% of small businesses are active on Snapchat. Twitter has more than 326 million monthly active users. 24% of American adults are on Twitter—specifically, that’s 23% of American men and 24% of American women. Twitter’s highest demographic of users are those between 18 and 29, with 40% of this population on the platform. 27% of 30 to 49 year-olds are on Twitter. 19% of 50 to 64 year-olds are on Twitter. Only 8% of those 65 or older are on the platform. 90% of Twitter users also use Facebook; 95% also use YouTube; 73% also use Instagram.
80% of Twitter users access the platform via a mobile device. Twitter is the fourth most popular social network for small businesses, with 44% of small businesses present on the platform. LinkedIn now has 562 million members. 260 million users are active on LinkedIn monthly. 50% of college-educated Americans are on LinkedIn. Only 9% of those with only a high-school education or less are on the platform. 61 million LinkedIn users are senior-level influencers, and 40 million are in “decision-making” positions. 57% of LinkedIn use is from mobile devices. While only 1% of LinkedIn users post content weekly, 91% of executives use the platform as a source of content. 31% of small businesses are active on LinkedIn. Social media is at once awe-inspiring and intimidating, and staying on top of it is a job unto itself. However, your business will be left behind if you’re sticking with the digital marketing plan you built for yourself a few years ago. There’s so much for your company to think about online. There’s compliance and security, podcasts and chatbots, SEO and so much more. And in the midst of it all, social media should act as a billboard driving potential customers and clients to your business’s website. Is it time for a new plan considering 2019 social media trends? It’s definitely worth a look. Questions about your business’s presence online? Contact Midlothian Web Solutions today. Content specialist Kris Spisak is the co-founder of Midlothian Web Solutions, a one-stop shop for everything a business needs online from strategy to development to communications. How Can Drone Delivery Change E-commerce? This article originally appeared on Midlothian Web Solutions and has been republished with permission. Find out how to syndicate your content with B2C.
Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots. It’s the difference between relevance and irrelevance, visibility and anonymity. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. The amount of influence, or lack thereof matters in all areas of life, and social media is no different.
That said, before we go any further I think it’s important to address social media critics and the naysayers by answering the questions: Does social media work? Is social media right for business? Can you generate an increase in revenue and brand equity with social media? How does social media compare with other mediums? Okay, it should be clear after watching the Socialnomics video that social media can produce huge ROI, but only if you know what you’re doing. The one thing that each of the personal and corporate brands profiled in the video all had in common is that they leveraged social media influence to accomplish their objectives. If you choose to dive into the social media world without a strategy, without understanding how to create social media influence, you will not be pleased with your results. Like anything in life, if you’re going to do something, you’re better off to do it right or not to do it at all. There’s nary a week that passes where I don’t have a conversation with somebody who proudly proclaims that they created a Twitter page, to which I usually respond; “that’s great, but why?
La Social Media
” Don’t get me wrong, recognizing the value of participating in the most powerful medium on the planet by getting in the game is a good thing, but it’s an even better thing when coupled with a plan. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. While having little or no online following can easily brand you as being without influence, having legions of followers solely for the sake of amassing large numbers doesn’t necessarily mean you have any real influence either. Anybody can amass tens of thousands, if not hundreds of thousands of followers just by following as many people as they can and waiting for them to reciprocate. The important thing to understand is whether or not anything of substance or value underpins the numbers? Think about it for a moment…almost nothing can hurt a brand faster than constantly messaging irrelevance to a large constituency. Who you choose to follow on Twitter, which blogs you read and comment on, who you add as a friend to your Facebook account, or which invitations you accept on LinkedIn speaks volumes about what you’re attempting to accomplish online.
Like most things, building and maintaining your social media footprint should be engineered by design, but the truth is that most people allow it to be constructed by default. In a perfect world you would build relationships with the largest possible universe of targeted constituents where you can productively engage and contribute. Just as you don’t want to add to the noise, nor do you want to remain part of the silence. Having a relevant, highly engaged social media following means you have influence and can create action. So, how do you start to build social media influence? The best way is to start off on the right foot by not tainting your brand or reputation. Don’t begin by trying to sell something, but rather by listening, engaging in conversations, building trust, and adding value. Contribute knowledge and information to the constituencies that you want to build influence with. Become a part of them as opposed to a vendor to them…This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless.
I would strongly suggest reading two previous posts: “Shut-up and Listen” and “Stop Selling and Add Value“ as support for these positions. Don’t breach trust - you work far too hard to create a trust bond with your followers, so don’t blow it by not following through on your commitments. I would also suggest resisting the temptaion to have all your communications be self-serving. Do this and you’ll be viewed as just another sales broadcast. When you do sell, do it properly, and for the right reasons. Don’t be a jerk, hater or taker - People don’t want to hear from those they don’t like. If you want to build lasting social media influence you must be seen as valuable resource and not a taker of other’s time, resources or ideas. Have command over your subject matter - If you don’t know what you’re talking about, remain silent. Voicing your opinion isn’t nearly as important as helping someone else refine their thinking with wise counsel.
The easy rule is to stay out of conversations where you don’t add value. Listen and respond- If you’re forcing an agenda rather than responding to the needs of your followers you’ll lose any chance at creating influence. Remember that most people will go to great lengths to help someone who has been of assistance to them. Publish quality content that adds value - what you produce in terms of content will be become synonymous with your online reputation. It will either serve you well, or be your undoing. As I’ve espoused before, I’m not a huge fan of one-size-fits-all strategies, and this opinion holds true in regard to building your network as well. The bottom line is that you’ll be successful in creating real social media influence when you take the time to seek out wise counsel, and implement an authentic approach to a well crafted social media strategy. Tom Wright (Transformation) It's so true.
If you enjoyed this write-up and you would certainly like to receive even more info concerning Reader's Digest kindly see the page.
Topic title: Building Your List With Social Media
Topic covered: different social media websites, make a social network, more social networks, online social sites, the meaning of social media
