Facebook, with more than 1.8 billion monthly active users, remains the world’s most popular social network, by far. If the social media giant were a country, it would be much bigger than China. But although it's in several major markets - including China - and a few medium-sized and smaller ones too, Facebook doesn’t dominate the social landscape. By comparison, Consenza’s January 2016 map showed Facebook as the No 1 social network in 129 out of 137 countries. This drop can be attributed to a number of trends. Since early 2016, LinkedIn has moved into pole position in several African countries, while Facebook-owned Instagram is now the most popular social network in countries including Botswana, Mozambique, Namibia, Iran and Indonesia. The biggest threat to democracy? Is your social angst affecting the world economy? In China, where Facebook, Twitter and Instagram are blocked in most areas, QZone is the top social network, with 632 million active users. QQ and WeChat, China’s favourite messaging apps, have even more users than QZone, as shown in the chart below by Statista. Japan, according to Cosenza, is the only country where Twitter is the most popular platform. When Cosenza crunched the numbers for the second-ranked social networks in 57 countries, there was almost no Facebook blue left on the map, with the exception of Japan. Instagram, which has 600 million monthly active users, was the runner up in 37 countries, and Twitter second in the US and most of Western Europe. The second choice for Indians was LinkedIn. Since January 2016, Instagram has dropped from second place in Australia, Canada, Denmark, New Zealand and the United States. At the same time, Reddit took the No 2 position in Australia, Canada, Denmark, New Zealand and Norway.
Top Social Media News Sites
These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them. Don’t make assumptions. Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, communicating people google best social media shutdown the numbers show that Millennials still outnumber Boomers on the platform. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social. These insights allow you to refine your strategy and better target your social ads. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90 percent of their users who referred other customers were between 18- and 34-years-old, and 65 percent of that group was using Android. They used that information to target their ads, resulting in a 40 percent lower cost per referral. Check out our guide to using social media analytics and the tools you need to track them. Odds are, your competitors are already using social media—and that means you can learn from what they’re already doing.
A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. This analysis will also help you spot opportunities. For example, maybe one of your competitors is dominant on Facebook, but has put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player. Social listening is another way to keep an eye on the competition. As you track competitor accounts and relevant industry keywords, you may notice shifts in the way these channels are used. Or, you might spot a specific post or campaign that really hits the mark—or totally bombs. Keep an eye on this information and use to it evaluate your own goals and plans.
If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. What’s working, and what’s not? Who is connecting with you on social? Which networks does your target audience use? How does your social media presence compare to that of your competitors? Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results. We’ve created a social media audit template that you can follow for each step of the process. Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping. 1. Is my audience here? 2. If so, how are they using this platform? Asking these tough questions will help keep your strategy on track and focused.
During the audit you may discover fraudulent accounts using your business name or the names of your products. These imposters can be harmful to your brand, never mind capturing followers that should be yours. Report them. You may want to get your Facebook and Twitter accounts verified to ensure your fans and followers know they are dealing with the real you. As you decide which social channels to use, you will also need to define your strategy for each network. For example, Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer: “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. For reference, here’s how other small and medium-sized businesses are using social tools to communicate with customers. Notice that Facebook and Instagram outrank even email for this purpose. It’s a good exercise to create mission statements for each network. These one-sentence declarations will help you focus on a very specific goal for each account on each social network. If you can’t create a solid mission statement for a particular social network, you may want to reconsider whether that network is worth it.
Once you’ve decided which networks to focus on, it’s time to create your profiles—or improve existing profiles so they align with your strategic plan. Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social. You can usually find these on the business section of the social network’s website. These case studies can offer valuable insights you can apply to your own goals for each social network. You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game. Your favorite brands on social media. Who do you enjoy following on social media? What do they do that compels people to engage and share their content? National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions. Photo by @ladzinski | Sunset casts down rays of light onto the endless karst formations of the Getu Valley, China. This humid part of the country is primarily an agricultural area where rice, wheat, corn, and soy beans are grown, all pressed against a backdrop of pure beauty.
The verdict is still out on whether social media is damaging to the mental health of teens. This is in part due to the lack of research. Some studies show that online connections with small groups of people can be beneficial to teens, while other research points to a rise in symptoms of anxiety, depression, and eating disorders. The other reason it’s difficult to get a good read on the issue is that social media is constantly changing and evolving. Plus, no long-term studies have been completed. So, we’re left making educated guesses based on current research. There’s just not enough data to back up the potential long-term pros and cons of living on “likes”. One study out of the University of Pittsburgh, for example, found a correlation between time spent scrolling through social media apps and negative body image feedback. Those who had spent more time on social media had 2.2 times the risk of reporting eating and body image concerns, compared to their peers who spent less time on social media.
There are some positive aspects to social media.
And another small study of teens ages 13-18 from the UCLA Brain Mapping Center found that receiving a high number of likes on photos showed increased activity in the reward center of the brain. Further, teens are influenced to like photos, regardless of content, based on high numbers of likes.3 Bottom line: It feels good to be “liked” and herd mentality is big on social media. Like what others like and you’re in. There are some positive aspects to social media. It’s important to remember that teens are hardwired for socialization, and social media makes socializing easy and immediate. Teens who struggle with social skills, social anxiety, or who don’t have easy access to face-to-face socializing with other teens might benefit from connecting with other teens through social media. Teens in marginalized groups—including LGBTQ teens and teens struggling with mental health issues—can find support and friendship through use of social media.
When teens connect with small groups of supportive teens via social media, those connections can be the difference between living in isolation and finding support. Read enough of the current research and you’ll find that the negatives tend to feel bigger than the positives. While teens can use social media to connect and create friendships with others, they also confront cyberbullying, trolls, toxic comparisons, sleep deprivation, and less frequent face-to-face interactions, to name a few. Too much time spent scrolling through social media can result in symptoms of anxiety and/or depression. Focusing on likes: The need to gain “likes” on social media can cause teens to make choices they would otherwise not make, including altering their appearance, engaging in negative behaviors, and accepting risky social media challenges. Cyberbullying: Teens girls in particular are at risk of cyberbullying through use of social media, but teen boys are not immune. Cyberbullying is associated with depression, anxiety, and an elevated risk of suicidal thoughts. Making comparisons: Though many teens know that their peers share only their highlight reels on social media, it’s very difficult to avoid making comparisons.
Everything from physical appearance to life circumstances to perceived successes and failures are under a microscope on social media. Having too many fake friends: Even with privacy settings in place, teens can collect thousands of friends through friends of friends on social media. The more people on the friend list, the more people have access to screenshot photos, Snaps, and updates and use them for other purposes. There is no privacy on social media. Less face time: Social interaction skills require daily practice, even for teens. It’s difficult to build empathy and compassion (our best weapons in the war on bullying) when teens spend more time “engaging” online than they do in person. Human connection is a powerful tool and builds skills that last a lifetime. There’s a happy medium in here somewhere. The key to helping teens learn to balance social media with real life friendships is to keep the lines of communication open and keep talking. Honest communication shows your teen that you are there to support, not to judge or lecture. It’s also important to walk the walk. Disconnect on weekends and show your teen that there is a whole world out there that doesn’t require a handheld screen. She may miss her phone a lot less than she thinks she will and this is a very good lesson to learn.
Hiring social media companies can provide lots of benefits to your business. They then starting their particular marketing system regarding stable social networking starting. Web 2 . 0 internet sites, for example Facebook as well as Twitting are getting to be quite amazing getting millions of end users around the globe. They’ve already in addition supplied organizations using numerous opportunities to help utilize their particular users as well as audience intended for functions regarding marketing products. There are various regarding good reasons why you ought to employ social media companies. Most of these marketing companies offer services that are cost-effective. It does not charge up to being forced to journey around the globe to get hyperlinks, systems as well as service techniques. Your organization will surely have a simple worldwide get to by building as well as retaining your business contacts online. It is possible to sustain business contacts and also associations using shoppers simply by retaining online occurrence.
Social internet marketing companies in addition offer services beyond the typical marketing techniques you might be currently using. They then offer you successful services which will provide you with the actual guide you need in an competing market place. There are several social media marketing agency which declare to supply fantastic services. Because you will be committing your hard-earned funds, time and energy, you’ll want to choose one which will really function your business aims. You should just remember to will work for the quite reputable firm which will be your lover within your upcoming opportunities. You must be sure the businesses will not likely skimp on your success. Here are several aspects you will want to take into account when deciding on to use a social media firm. A great social networking firm doesn’t need to help sales-talk their particular method into helping your have confidence in. The business having a great popularity has had several organizations to help success.
Many people are also close to for years despite the troubles inside quite adaptable market place.
They have sent fantastic services to their clientele. The business is additionally important by your colleagues. Very good social media companies in addition have several years regarding expertise in the market. They are tested as well as examined to offer fantastic services. They’ve already a competent as well as prepared staff members earning a living for these. Many people are also close to for years despite the troubles inside quite adaptable market place. Many people understand how to push by means of abrasive tides as well as shores. Additionally, they employed superior strategies in order that you might be generally a step prior to the competitors. Very good social media companies are generally legit. One particular offshoot on the thrive regarding web business will be the huge expansion regarding scammers who will make use of fraud as well as robbery for getting their particular dirty fingers into your hard-earned funds. Choose one which is honest as well as tested simply by different clientele knowning that features acquired great evaluations. Very good social media marketing agencies are generally variable to help focus on all the different needs of your clientele. They will supply a particular business plan to your specific business needs as well as aims. Additionally, they offer variable repayment plan advantageous to your scenario. Be sure they have a repayment plan which will make sure success not only on their conclusion yet about yours likewise.
Social Media Tools
Social media is a main aspect of the business world these days. Countless companies now rely on using social media to promote their services and generate more customers. However, social media is not as straightforward as just starting an account and letting the customers come pouring in. It takes a lot of blogging, regular updates and constant networking to start gaining the results from social networking that you desire. Without a doubt, Twitter is number one for connecting businesses and customers all over the world. The unique ‘hash-tagging’ feature allows users to write about a topic, which is then included in a list of everyone else discussing that topic. A user could therefore instantly see conversations about this topic or seo companies london who manage it. Facebook was originally invented by Harvard students to connect students from different universities across America. Since its creation, it is now used to connect people from all over the world with each other at the click of a ‘friend request’ button. The network also incorporates the ability to ‘like’ pages that promote celebrities or businesses. Businesses can post on their own page about special offers and latest events etc. and gain friends and followers, whose other friends will be able to see your business page…do you see how it works? If it still doesn’t make sense to you, perhaps your best option is to try it out for yourself!
“AEW is answering the call.
AEW issued the following press release to announce its television partnership with WarnerMedia. Later this year, WarnerMedia will provide exclusive multi-platform access for fans to watch AEW events, airing live weekly matches on TNT in prime time, as well as streaming them through WarnerMedia’s B/R Live and on pay-per-view. A leading digital sports enterprise, B/R Live’s high fan engagement will provide an invaluable opportunity to build AEW’s audience. “Wrestling fans have wanted - and needed - something different, authentic and better for far too long,” said Tony Khan, President and CEO of AEW. “AEW is answering the call. AEW is about more than wrestling. It’s about a movement fueled by wrestling fans who have been underserved and perhaps even disappointed by what the industry has produced in recent years. AEW is rising to the occasion with DOUBLE OR NOTHING and today taking it a step further by partnering with WarnerMedia, which is as committed as we are to making wrestling fans the one and only priority. Focused on producing fast-paced, high-impact competitions, AEW offers fans less scripted, soapy drama, and more athleticism and real sports analytics, bringing a legitimacy to wrestling that it has not previously had. Wrestlers will also be given more freedom to explore their characters and highlight their athletic abilities. B/R Live will serve as the exclusive digital streaming partner in the United States for AEW’s inaugural event, DOUBLE OR NOTHING, on Saturday, May 25, at the MGM Grand Garden Arena in Las Vegas. Additionally, the hour-long live pre-show special THE BUY-IN will stream on WarnerMedia and AEW’s social channels. The media rights deal was negotiated by Khan and Bernie Cahill, co-founder of Activist Artists Management, LLC, an entity in which Khan is also an investor and partner.
The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability. Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let's take a look at how else social media affects an establishment, positively. Get the customer engaged. Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed.
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Topic title: The World’s Most Popular Social Networks, Mapped
Topic covered: in social media, magazine articles on social networking, social media business plan, social media webinars, what is a social media company
