Yeah, I was going to clarify this is two separate YouTube accounts as well as two different PCs with different OS versions so they're not so easy to connect except that they're on the same IP I suppose. But yeah it's the nature of this stuff that can't be random because the topics are so . This was perhaps a lesson from Guatemala where the American-backed dictatorship also lacked an enemy and manufactured one by convincing the people to turn against each other decimating the aboriginal populations. Anyway, in the documentary Hypernormalization Curtis points out that the Russian adviser to Putin, Vladislav Surkov, specialized in media manipulation, misinformation and advocated a strategy of constant provocation.. So you can imagine that there are people with plenty of resources who are willing to spend some money to promote things that they probably don't even believe in themselves. The world is filled with lots of people with plenty of motives. That's not so peculiar. If you have any kind of concerns pertaining to where and just how to make use of Simple Guide Writing Social Media Headlines, you could contact us at our internet site. But what is peculiar is that YouTube seems to cooperate in this.
Over the past two years, social media have increased the amplitude and reach of fake news.
I studied Popper extensively while researching my first book, an anthology of essays about Popper’s work. There are many aspects of Popper’s philosophy to admire, but I don’t believe the “paradox of tolerance” is among them. When regulating fake news on social media sites, there’s the danger of the same sort of phenomenon taking place. And it’s exactly why the well-meaning hue-and-cry that the government needs to intervene and forbid social media sites from disseminating fake news or allowing accounts that are actually bots is so dangerous. Fake news is nothing new. Centuries ago, anti-Semitic publications spread rumors that Jews murdered Christian children and drank their blood on holidays. Over the past two years, social media have increased the amplitude and reach of fake news. The latter should be more than enough reason to reject calls for government censorship of fake news. After all, who’s to say a government that determines what’s “fake” won’t simply follow Trump’s lead, and suppress critical and truthful content under the guise that it’s fake?
Instead, social media networks could develop and implement algorithms for identifying and removing fake news by marshaling the same engines that spread fake news in the first place. These algorithms would not be administered by the government; rather, Facebook and other social media would be responsible. Twitter has already made considerable progress flagging and removing accounts that spread Islamic State propaganda. There’s no reason to think that the same process can’t be applied to Russian bots seeking to inflame political discord and therein damage America’s political system. Such self-regulation is in the best interest of these media companies. It would increase the confidence of their users in what they encounter online. It would also have the added benefit of keeping government regulators at bay. In the end, the ultimate antidote to fake news and bots is the rationality of the human mind. As John Milton famously urged in his “Areopagitica,” if you let truth and falsity fight it out in the marketplace of ideas, human rationality will most likely choose the truth. Regulating what can enter that marketplace could impair or destroy this process, by inadvertently keeping truth from public awareness. Rational thinking’s ability to identify fake news is more than a Miltonian ideal: It’s been demonstrated in a carefully conducted 2015 experiment. When given a small financial incentive, the subjects were able to identify fake news as fake, even if the fake news supported the political views of the subjects. Indeed, rationality is deeply implicit in democracy itself. You can’t have the latter without the former. The key in combating fake news and kindred attacks on our body politic is to give our rationality maximum access to all information, including the truth. And in my view, this means resisting any attempts by government to limit the information that reaches us.
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Last year’s happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Where do you go from here? A social media marketing strategy will help your brand tackle its goals with a sense of purpose. First things first: you need to figure out what you want out of social media at large. Maybe it’s more social-savvy customers. Perhaps it’s a larger share of voice in your industry. Either way, remember that social media planning is a marathon, not a sprint. Brands should strive to set goals that are actually attainable. For example, shooting for a million new Instagram followers in 2019 isn’t going to happen.
By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Below are some actionable goals that brands of all shapes and sizes can divide and conquer. Increase brand awareness. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and puts your followers ahead of the hard sell. Achieve a higher quality of sales. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster. Want to spice up your publishing strategy but unsure where to start? Sprout’s Content Suggestions feature will automatically surface timely, engaging content that’s currently being shared across social media so you can share it with your audience or use it for inspiration. Even better, with optimal send times, Sprout automatically determines the best times to publish content so you can cut through the noise and maximize engagement.
Better pulse on the industry.
Drive in-person sales. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store? Improve ROI. Positive social media ROI doesn’t happen by accident. Taking the time to audit your social channels can help keep the cost of labor, ads and creatives down. The end-result is squeezing way more out of your social spending. Create a loyal fanbase. Does your brand promote user-generated content? Do your followers react positively without any sort of initiation? Your customers can be your best cheerleaders and sources of fresh content, but only if you’re encouraging them to post on your behalf. Better pulse on the industry. What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Such analysis can help you better understand how to position your own brand both on social media and off.
Different Social Media Outlets
Any combination of these explicit goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media strategy simple rather than muddling it with too many objectives that’ll ultimately distract you. Making assumptions is a dangerous game for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open. Take today’s social media demographics for example. This demographic data isn’t fluff, either. These numbers speak directly to which networks your brand should approach and what types of content to publish. See how that works? And although the demographics data above gives you insight into each channel, what about your own customers? Further analysis needs to be done before you can truly know your customer demographics on social media. That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel.
Most brands today are using at least some sort of dashboard. However, not all dashboards are created equal. Sprout’s analytics dashboard not only displays audience demographics, it also highlights which social networks are seeing the most activity, helping you ensure your spending your time on the right networks. With Sprout’s Group Report, you can view Facebook, Twitter, Instagram, LinkedIn and Pinterest data side-by-side in a customizable format that’s exportable by date range and profile. No matter what you’re selling, your social media strategy should be data-driven. That means focusing on the social media metrics that matter. Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. What good are your millions of followers if you can’t do anything with ’em? Engagement metrics are essential to building meaningful, lasting relationships with your followers. Reach. Post reach is the number of unique users who saw your post. How far is your content spreading across social?
Is it actually reaching user’s feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever. Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads.
A Media Marketing
However, earning organic likes on Instagram isn’t quite as difficult. Sentiment. This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying. An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that circles back around to your original goals. Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media strategy. The goal here isn’t to copycat or steal your competitors’ ideas.
In this case, we’ll dip in the world of ice cream.
Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly. For example, let’s take a glance at how two brands in the same space can take two totally different approaches to their social media marketing strategy. In this case, we’ll dip in the world of ice cream. Halo Top Cream prioritizes their own eye-popping visuals and clever captions to show off their treats. Their posts score tons of engagement on a consistent basis. On the flip side, Ben & Jerry’s takes a totally different approach to social. In addition to their own in-house promotional photos, the brand pushes a lot of user-generated content. Perhaps most notable is the fact that Ben & Jerry’s does not shy away from activism and politically-charged posts. Some might argue that politics and ice cream don’t mix, but the brand has generated plenty of buzz by putting their values front-and-center. The takeaway here is that brands have so much room to set themselves apart from their competitors in terms of content and voice.
Digital Marketing Campaign
Of course, you need to know who your competitors are before you start stressing over content creation. The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up. For example, if you sold various soaps, “handmade natural soaps” would be a great keyword to investigate. Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. Then, you’ll want to take a look at who’s active on social media. In this particular case, Wild Soap is a smaller operation with an active, thriving social presence. This means they’re a great candidate to track. After identifying some of your industry rivals, you can use social media competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.
Optimize your own strategy.
See what they’re posting on Facebook. Contrast your Twitter engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. You can also go a step further using Sprout’s Advanced Listening. Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services. You get the added bonus of discovering honest conversations about your own brand you may have otherwise missed. Your social media marketing strategy is obviously centered around content. At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover. Still overwhelmed by the specifics of what you should be posting? Hey, we get it. From picking the right creatives and captions to finding the balance between promotion and personality, there’s a lot to mull over. The pressure is certainly on brands in an era where 46% of users say they’ll unfollow a brand that’s overly promotional. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.
To help narrow down the specifics of what you should be publishing, let’s start with 2019’s social trends and best practices. Consider any combination of the following as you put together the content piece of your social media marketing plan. The need for brands to produce video is greater than ever. Across all networks, social video content is among the most viewed and shared hands-down. There’s no shortage of options for brands to play the role of producer these days regardless of your budget. Again, we can’t stress enough the importance of curating user-generated content from branded hashtags. Customers today absolutely love authentic content that doesn’t always have that sort of professional, polished touch. If nothing else, curating UGC means less work on your plate and less pressure to constantly be thinking of new ideas. One of the toughest challenges to visual content is creating it on a day-to-day basis.
A Venngage infographic showed 36.7% of marketers said their top struggle with creating visual content was doing so consistently. This shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes. For example, Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Check out how Profetic uses collage-style content to tie their feed together for something totally different. If consistency is a problem with your social media marketing strategy, think about how a theme can help. Timeliness is a two-way street. Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis. Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content. Your brand can’t forget these core elements of “networking.” It takes effort to ensure conversations or engagement opportunities aren’t left unattended. Through social media, you gain respect as a brand by just being present and talking to your audience.
That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement. For example, Seamless does a wonderful job of not only responding but showing customer care is a high priority. When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time? Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting. According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?
Social Media Marketing Companies
For those who have almost any questions relating to wherever and how to employ Sekiro™ Social Updates, it is possible to contact us from our own web page.
Topic title: Social Media Companies 'actively' Serve Up Extremist Material To Users To Maximise Profits, MPs Say
Topic covered: any new social media sites, names of social media platforms, short article about social media, social media agency, social media solutions
