UNESCO, the UN, and the depression counselling organisation Beyond Blue. Her presentation highlighted the need both to improve awareness of the technical aspects of political interference and to understand the ways in which our own culture and conventions inadvertently facilitate the spread of disinformation. Technology has broadened the tools available to states and other actors engaging in foreign interference. Social media has revolutionised not only how information is gathered and conveyed, but also how we treat truth. While the hacking of party and parliamentary systems is normally a covert activity, influence operations on social media are often more attention-seeking and public - even if efforts are made to obscure their origins. Some actions were no doubt mischief making rather than pursuing a political agenda. After analysing over 3,000 memes, Professor Jones suggested four dominant types of interference strategies were used: membership calls, identity celebrations, division provocations and political influence attempts. Professor Jones suggested the groups targeted tend to be those whom society marginalises, those easily segregated and those whose rights are ‘under debate’. The tactics were simple; generate in-group approval and camaraderie and then politicise it when necessary.
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Australia is not immune to this interference, nor the politicised use of social media. During the US Senate Intelligence Committee investigations, social media companies - however reluctantly - disclosed details about the extent of their platforms’ misuse during the 2016 election in the United States. No such admission has occurred in other places like Italy, France or Brazil where social media disinformation has had significant influence over political shifts. As suggested by Professor Jones, it will be necessary to build a coalition of states in order to have significant influence over the transparency measures that need to be implemented by social media giants. Social media giants have tried to demonstrate they are up to the challenge of preventing their mediums from being used for politically divisive ends by bulking up their security teams and rolling out new transparency features, but implementation remains patchy. Corporate incentives do not necessarily align with the security interests of states and individuals and there is enormous profit to be made by allowing emotionally engaging content, viral sharing mechanisms and self-service advertising platforms to continue. There are measures that individuals and societies can take to make ourselves less vulnerable to influence campaigns. Professor Jones looked to examples set by Sweden, where critical social media studies have been implemented in schools as a way of increasing fluency with disinformation and media manipulation tactics. Genuine political activism should always be encouraged but measures must be taken, and lines drawn, to prevent trolls being contracted by third parties motivated by the desire to destabilise other countries for their own strategic gains.
Will Richardson wrote in his February 2011 Educational Leadership article. Students are enmeshed in social media, and reputable researchers and practitioners point to its benefits for learning. So why are devices and sites more likely to be barred than integrated into the classroom? Can certain policies support student safety and progressive use of social media in education settings? Here's what you need to know. COPPA was enacted to protect students under 13 from having their personal information collected without the consent of a parent or guardian. EdChat founder Tom Whitby. COPPA requires stricter privacy measures on sites targeting users under age 13 and restricts marketing to those users. COPPA is the reason many social networking sites require participants to be 13 or older. Despite the law, Consumer Reports notes 7.5 million children under 13 have joined Facebook, and Facebook officials themselves estimate they kick out about 20,000 under-13-year-olds from the site daily.
The bottom line, for students under 13, is that they need parental permission to share their information or work online. Since the law was conceived before the boom in online social and mobile applications, many would like to see COPPA updated. CIPA (2000) requires that schools provide Internet filtering to prevent student access to offensive content. Restricting minors' access to materials harmful to them (particularly, obscene images). Schools concerned about what CIPA means for access via students' own, or school-issued, mobile devices have focused on clear terms in their Acceptable Use Policies (which must be signed by parents) and ensuring safe Internet access on the school-based network. The National Education Technology Plan (U.S.) cites Florida's Escambia County Schools as a strong example of compliance despite a shifting landscape of devices and access points. It's important to note that CIPA does not require filtering devices used by adults, and does not require the tracking of Internet use by minors or adults.
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In addition to an eye on compliance, U.S. Department of Education Director of Education Technology Karen Cator notes that, to avoid restricting appropriate, useful information, "having the process in place for unblocking sites is definitely important," too. A note about the Family Educational Rights and Privacy Act: FERPA (1974) requires written parental consent to disclose information from a student's education record (i.e., grades or scores). However, schools may disclose, without consent, "directory" information such as a student's name, address, telephone number, date and place of birth, honors and awards, and dates of attendance. Schools are required to inform parents and eligible students about directory information and allow parents and eligible students a reasonable amount of time to request that the school not disclose directory information about them. With COPPA and CIPA as a federal framework, state and local policies vary. Some districts model progressive integration of social media not only in the classroom, but in how educators work with one another and with the community.
Enrique Legaspi uses Twitter in his 8th grade history class at Hollenbeck Middle School in Los Angeles. He says social networking has helped expose students to information, news, and tools that they wouldn't otherwise have access to. Social media proponent and New Milford (N.J.) high school principal Eric Sheninger says sites such as Facebook, Twitter, and YouTube actually push kids to do better work and attend to audience, quality research, and copyright laws. First-grade teacher Erin Schoening at College View Elementary in Council Bluffs, Iowa, uses a class Facebook page to communicate to parents, family, and other classrooms about the work her students are doing. Schoening used to keep a class blog, but it didn't get any traffic. Facebook has the benefits of a built-in audience and the ability to do outreach on the social media platforms people are already using. Schoening has sole sign-in privileges for the account, moderates all student postings, and all participating students must have signed permission from a parent to remain in compliance with COPPA.
Other schools and districts are getting noticed for what they don't allow. Two common practices—blocking sites and restricting teacher-student social media contact—have made headlines lately. Last year, Prince George's County School District, in Maryland, banned cell phone use for all of its 130,000 students during the school day, and prohibited students from posting photos taken on school property on social networking sites. Education Week noted this would include sharing photos from sporting events, band, plays, and other extracurricular activities. USA Today reports that the Pinellas County (Fla.) School Board in June voted unanimously to block teachers from communicating with students via Facebook or Twitter, even about school-related matters. The school board said it hopes to prevent the appearance of inappropriate contact between students and teachers via social media. Other districts block Skype, personal e-mail, photo-sharing sites like Flickr, You-Tube, and even Google Images and National Geographic. There is a misconception that open access to social media will be completely unfiltered.
Responsible adults play a role in vetting harmful content, but also in equipping students with the skills and ethics to determine appropriate materials and uses. Authors Sameer Hinduja and Justin W. Patchin argue that taking away technology when cyberbullying occurs is ill-advised, akin to sheltering students from learning opportunities such as field trips for fear they could be dangerous. Author and University of Texas at Austin professor S. Craig Watkins warns that limiting high-quality online experiences threatens some of the most vulnerable students. By not providing opportunities for low-income and at-risk youth to be productive contributors to online content, not just consumers, Watkins warns that the digital divide will increase the achievement gap. Jim Bosco and Keith Krueger of the Consortium for School Networking (CoSN). Cheating, plagiarism, and online safety—not only from predators and bullies, but also from invasive marketing—are real concerns; but banning devices will not change behavior. Bosco and Krueger believe the best way schools can contribute to safe and appropriate use of the Internet and mobile devices is to move away from traditional "acceptable use policies" and toward a "responsible use policy" (RUP) approach. Clear, smart policies for behaviors, coupled with high-quality education on digital literacy and citizenship, light the way forward for educators embracing the teaching and learning potential of the social, mobile web. Edmodo for Twitter-like classroom interaction. Skype to bring experts into the classroom. Hangouts and Circles, which offer more granular privacy and sharing controls, to facilitate discussion groups or hold video conferences. Creative Commons to find images and music licensed for open use. Renzulli Learning, KidsClick, or Google's Safe Search to filter content appropriate for student use.
The answer to this question?
If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam. The answer to this question? People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate - literally. Social networking has become the go-to activity when we’re bored, have a little downtime or just have a compulsion built from habit. We’re spending nearly 2 hours every day on social media sites, and what happens there sticks with us. This is why social media is such a powerful marketing and advertising tool for small and medium-sized businesses. You need to build brand awareness, generate traffic and all that other good stuff, but it’s hard to accomplish when you’re small and relatively unknown.
So, why not lighten things up a bit?
Social media helps to level out the playing field and exposes smaller businesses to a larger portion of their target audience. But, alas, leveraging the power of social media marketing requires an understanding of what makes it tick. What are people doing there, and how are they interacting? There are plenty of statistics out there to fill you in on all the details of social media, but many of them are - frankly - boring. So, why not lighten things up a bit? You need to optimize your social media strategy and you need a few numbers to make it happen. We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire. 1. We like to share the love. The average internet user has 7.6 social media accounts. 2. Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million.
3. Mature users aged 55-64 are more than twice as likely to interact with branded content than their younger social media consuming counterparts. 4. Followers aren’t the only ones talking. 96 percent of social media users that talk about a brand online, don’t even follow the brand’s profile. 5. Need evidence that we’re a visual species? Today, more than 3.2 billion images will be shared on social media posts. 49 percent of social media users share product information with the hopes of improving the lives of others. 6. We spend a lifetime average of 5 years and 3 months on social media. 1. Facebook will lose 2 million users under the age of 25 this year. 2. Think the United States has the highest number of Facebook users? India beats us out by about 30 million lovers of Facebook. Indonesia and Brazil are in tight competition for a distant third place.
8 billion videos are viewed daily on Facebook. 4. But, don’t worry. Moms are keeping an eye on them, and they’re also the biggest brand boosters on Facebook, with 58 percent of them following their favorite brands. 5. Humor wins. Men and women are equally likely to share funny videos or articles and news content on Facebook. 1. Who has the highest number of followers on Instagram? Talk about self-love - Instagram itself is the winner with over 233 million followers. Poor Selena Gomez comes in at a distant second. 80 percent of Instagram users follow at least one business profile, and 200 million of those users are consistently checking in to see what their favorite brands are up to. 2. Sorry Snapchat, Instagram stories are 2 times more popular than you. 3. Top brands love Instagram, which is demonstrated by the 85 percent of them that hang out on the network.
53 percent of Twitter users expect a response from a business in less than an hour.
1. More video is uploaded to YouTube every month than the three major broadcasting networks created over the course of six decades. YouTube is the second largest search engine, taking second to Google with 3 billion searches a month. 2. There goes the lunch hour. The average YouTube session is 40 minutes. 3. YouTube claims ownership of more than half of the time people spend watching video. This includes the entire internet and television. 1. There’s a lot of empty space on Twitter. Although there are 1.3 billion Twitter accounts, only about a quarter of them - 336 million - are active every month. 3 years, History Social Media Social Networking Evolution 2 months and 1 day - this is how long it took to go from the first tweet to the billionth. Now we’re tweeting 200 billion times per year. 2. You better be on your toes. 53 percent of Twitter users expect a response from a business in less than an hour. But, if they’re upset or have a problem, that number rises to 72 percent.
80 percent of Twitter users access the network from their smartphone. 1. Is Pinterest an effective social platform for conveying the message and value of your brand? Women think so, with 81 percent of them trusting Pinterest as a source of reliable news and information. 2. Consumers that land on your site through Pinterest are 10 times more likely to complete a purchase than visitors that have come through other referrals. 5 million brands are advertising on Facebook, a number that’s roughly equivalent to the population of Colorado. 35 billion in 2017, accounting for 16 percent of all digital ads. Social media is constantly changing, and it remains critically important to your digital marketing strategy. It isn’t enough to just show up, you need to also understand the rules of the game and know how to rise above the competition. These 30 social media facts are just a jumping point. What you do with this information is completely up to you, but we know we’ll see some pretty impressive results.
But if all these social networks are not managed properly, there might be chances that you may end up your email accounts all flooded up with social networks notifications. And who can forget the huge rush of email notifications in our inboxes. That’s pretty annoying. Isn’t it? Better, you should figure out how to stop email notifications from various social networking sites. Even if a single share or like to your Facebook status, they never miss there chances to inform you on your corresponding email ID. It’s not only Facebook, same goes for other social networking websites too. Twitter, Digg tops the list when it comes to email notifications on every single activity on your social networking account. Disable Notifications in Google Plus. Disable Facebook Group Email Notifications. But going through each social network and working on it’s notifications settings is kind of time-consuming task. As said earlier, now it’s not just one or two social networks to follow.
Social Media And Your Business
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Topic title: Election Interference And Social Media
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