We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. The question is no longer if we use it, but why. And this is exactly what Global Web Index looked into. So what is your main reason for being active on Facebook, Twitter, Instagram or any other social network? Apparently, most of us use them to stay in touch with others, but also to stay updated on what is going on in the world around us. What Are The Top 10 Reasons For Using Social Media? It is very interesting how most of the top reasons are all linked to what we call “passive networking” - that means users who come to social media to consume content rather than actively contributing to the stories. A growing trend is to utilize social media platforms to research new products to buy and that’s why brands still have a huge role to play.
What's New Social Media
Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to thrive on Facebook. Also, remember to optimize your content for mobile as 94 percent of Facebook’s users access Facebook via the mobile app.
YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. Finally, you can also advertise on YouTube to increase your reach on the platform. WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses, there’s the WhatsApp Business API. Here are some stories of how businesses have been using WhatsApp.
Social Media And Social Networking Sites
Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers. If you are thinking about using Messenger for your business, here are seven ways you can use Messenger for your marketing. WeChat grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more. WeChat is most popular in China and some parts of Asia. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative.
Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos. As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. To help you get started and succeed, here’s our complete guide to Instagram marketing. QQ is an instant messaging platform that is extremely popular among young Chinese. Besides its instant messaging features, it also enables users to decorate their avatars, watch movies, play online games, shop online, blog, and make payment. I have to admit I don’t know much about QQ but Carrie Law from ClickZ has written a helpful brief introduction to QQ for marketers. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place. Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more.
Tik Tok (also known as Douyin in China) is a rising music video social network.
People share a wide range of things on Tumblr from cat photos to art to fashion. On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr! If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing. Qzone is another popular social networking platform based in China, where users can upload multimedia, write blogs, play games, and decorate their own virtual spaces. According to several people on Quora, Qzone seems to be more popular among teenagers (while WeChat is more popular among adults). But the rise of mobile-based platforms like WeChat seemed to have caused a decline in popularity of desktop-based platforms like Qzone. Tik Tok (also known as Douyin in China) is a rising music video social network. It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.
While it is most popular in Asia, my hunch is its popularity might spread to the west.
My initial impression is that it looks like Instagram for short music videos (though I’m sure it’s more than that). Users can record videos up to 60 seconds, edit them, and add music and special effects. While it is most popular in Asia, my hunch is its popularity might spread to the west. Sina Weibo is often known as Twitter for Chinese users (since Twitter is banned in China). It has features similar to Twitter — 140-character microblogging, uploading of photos and videos, commenting, and verification of accounts. If you would like to learn more about Sina Weibo, What’s on Weibo, a social trends reporting site, wrote a helpful short introduction to Sina Weibo. Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now.
For example, one of the defining moments in the Twitter history is when Janis Krums tweeted the image of a plane that landed in the Hudson River when he was on the ferry to pick the passengers up. Another unique characteristic of Twitter is that it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese), unlike most social media sites that have a much higher limit. Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations. Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down. There are subreddits (i.e. dedicated forums) for pretty much anything under the sun (and above). Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of.
For example, r/socialmedia tends to be pretty quiet so we are rarely on Reddit. Besides submitting your content to Reddit and participating in discussions, you can also find content ideas and advertise on Reddit. Baidu Tieba is a Chinese online forum created by Baidu, the largest Chinese search engine in the world. My interpretation of Wikipedia’s description is that Baidu Tieba seems to be similar to Reddit, where users can create a forum thread on any topic and interact with one another. LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company. To help you grow your LinkedIn Company Page follower, we have written a blog post covering a simple five-step strategy.
LinkedIn also offers advertising opportunities, such as boosting your content, sending personalized ads to LinkedIn inboxes, and displaying ads by the side of the site. On the surface, Viber is quite similar to major social messaging apps such as WhatsApp and Messenger. It allows users to send messages and multimedia, call, share stickers and GIFs, and more. However, Viber presents many more opportunities for businesses. As a business, you can buy ads, promote your brand through stickers, engage your community, display your products in the shopping section, and provide customer service. Snapchat is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. It made the Stories format popular, which eventually proliferated on other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hindered Snapchat’s growth and marketers’ interest in using Snapchat for their brands in general. If you are not familiar with Snapchat, here’s our beginner’s guide to Snapchat. Or if you are undecided between Snapchat and Instagram, we wrote a little comparison of Snapchat and Instagram for brands.
Online Marketing Social Media
Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions. As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds. Here are some tips on using Pinterest for business that the Pinterest team shared with us. Line is a multi-purpose social messaging app that allows users to message, share stickers, play games, make payments, request for taxis, and shop online. It is the most popular messaging app in Japan and is also popular in other areas in Asia. Brands can create official accounts on Line to share news and promotions, which will appear on their followers’ timeline.
Best Online Social Network
Telegram is similar to most social messaging apps and is often known for how secure it is as a messaging app. There are several ways brands can make use of Telegram, besides providing one-on-one customer support. For example, brands can create chatbots for the Telegram platform or make use of Telegram’s channel feature to broadcast messages to an unlimited number of subscribers. Medium is an online publishing platform with a social network element. It’s free to publish on Medium and free to read most articles. Some articles are reserved for only paying members. Besides publishing original content on Medium, it’s quite common for brands to republish their blog posts from their company blog onto Medium to extend their reach. If you want to experiment with Medium, we wrote a guide to Medium for marketers and a blog post on the nine strategies we tried on Medium. Over to you: Which sites are your brand on? Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. That said, larger social media sites, like Facebook, tends to cover a wide range of interests and topics, which makes it suitable for most brands. Which social media sites are your brand on? Why did your brand choose to be there? P.s. Buffer Publish lets you schedule social media posts to six of these 21 social media sites — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. If you want to manage more than one social media accounts on any of these six, we would love for you to try it for free for 14 days and experience what it can do for your business. Credit: The list of top 22 social media sites is compiled by Statista.
Top Social Media Platforms
Right up until recently, organizations knowledgeable well-established “rules of participation” that requested just how exactly to talk to potential prospects, clients, distributors and competitions. In spite of this, by indicates of your modern ascent of social media in for the industry stadium, these procedures of participation are place a aspect and new ideas happen to be composed. Small business proprietors that buy these smm panel strategy hints and knowingly get portion in smm panel may very well delight within the advantages. Organization proprietors that dismiss those methods attempt to consider element in smm panel anyhow, and will neglect. Marketing and advertising plan hints quantity 1: social media is about you individually. Don’t leap in the sphere of social media to chat your self. Relatively, mix while you want to listen to from totally different women and men. Advertising and marketing strategy hints number 2: it definitely is so rather simple to default for the rules of involvement that pretended to become way more impartial. But social media is just not impartial.
It is actually fairly personalized. Be eager to share along with you quite a lot of yourself. Create a decision regarding what you’re keen to share along with you and exactly what you’re not keen to share with you, but you should be satisfied to share along with you some thing. Marketing process hints number 3: be experienced. For this kind of a lengthy time, agencies contrasted unbiased applying experienced. But that is certainly possibly not true. You might be personable although getting specialist. Professionalism in social media signifies perhaps not devoting your contest or generating perceptible statements. This signifies probably not restraining the dialog. This signifies helping consumers possibly not pushing them. Advertising and marketing system hints quantity 4: social media is often seriously a moderate of participation. People will not be just listening however they truly are participating. As a result take part and inquire the other individuals. Marketing and advertising technique hints quantity five: in the occasion you genuinely never delight in engaging in social media afterward give up carrying it out. Want to obtain the perfect strategy to become effective at social media! Merely adjust to exactly the precise suggestions of etiquette and engagement which it is most likely you have inside a supper party or cocktail celebration. Speak with other folks, so talk about just a bit your self, so grow to be specialist, take part totally different women and men, and relish the dialog. The scenario is pretty equivalent that it only so takes place that using social media, people are certainly not at specifically the identical area.
Social media influence; the harsh reality is that you either have it or you don’t. I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots. It’s the difference between relevance and irrelevance, visibility and anonymity. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. The amount of influence, or lack thereof matters in all areas of life, and social media is no different. That said, before we go any further I think it’s important to address social media critics and the naysayers by answering the questions: Does social media work? Is social media right for business?
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Topic title: We Are Social Media
Topic covered: online social marketing, social media agentur, social media analytics tools, social network group, social website list
